Best Branded Entertainment (Non-Fiction)
Android – BMF Sydney for Sportsbet
Be My Valentine – OMD Australia & Now WE Collide for eHarmony
It’s a Small World – HelloFuture.TV for AncestryDNA
Real Estate Tips from the Terminally Ill – The Monkeys for UBank
SheStarts – TheStoryBoxes for BlueChilli & ANZ, MYOB, GSK, Sunsuper, Vasudhara, University of Technology Sydney, Google Australia
The 48 Hour Destination – Flight Centre Travel Group
Best Branded Content Campaign
Bracketology Series – Sportsbet
#DoItForYourself – Emotive & Parlour for Berlei
No Robe – AKQA, Candid Films, The Mint Partners & Toben for Art Series Hotels
Return To Rugged – Infinity Squared for James Boag
Summer Wonderland – Host for Air New Zealand
Your Right Is My Right – One Green Bean, Collider, The Moth, Mamamia, McCann Media & Sonar for Maurice Blackburn Lawyers
Best Use of Film Craft / Best Execution
eBay Hump Shopping Network – Vice Australia for eBay
First Press Photography – Infinity Squared for Kirin
The Hearing Test In Disguise – Revolver/Will O’Rourke & CHE Proximity for Cochlear
Your Right Is My Right – One Green Bean, Collider & Sonar for Maurice Blackburn Lawyers
BEST USE OF INTERACTIVE / GAMING
Atlas Obscura VR – Start VR for Atlas Obscura
eBay Hump Shopping Network – Vice Australia for eBay
Out Of Office Travelogue – The Monkeys for Qantas
Shell V-Power VR Pit Stop – Traffik Group with Edelman Australia for Shell V-Power
Strand Arcade AW’17 Launch – The Royals for Strand Arcade
BEST USE OF EXPERIENTIAL
Answer The Call – AFL, Virgin Australia, JCDecaux & Vizeum for The 2017 Toyota AFL Finals Series
Captain Morgan’s Bermuda Triangle – Traffik Group for Captain Morgan Rum/Diageo Australia
No Robe – AKQA, The Mint Partners & Toben for Art Series Hotels
SMARTWiG – Bashful & The Kind Agency for The Star Sydney
Tailor Made Store – Revolver/ Will O’Rourke & BWM Dentsu for Chadstone
BEST USE OF MUSIC
Gatorade Science of Sound – Hydric Media for Gatorade & Spotify
Listen To Your Book – Emotive for Audible.com.au
Summer Wonderland – Host for Air New Zealand
Strand Arcade AW’17 Launch – The Royals for Strand Arcade
UNSW Made By Me – FleishmanHillard & TBWA Sydney for University of New South Wales
BEST BRANDED PUBLICATION (PRINT OR ONLINE)
AWOL – Junkee Media for Qantas
Direct Advice for Dads – Mahlab for HBF
INTHEBLACK – BauerWorks for CPA Australia
The Cusp – Junkee Media for Westpac
‘This.’ – The Royals for Deakin University
BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION
It’s a Small World – HelloFuture.TV for AncestryDNA
Mills & Boon meets The Bachelorette – Harlequin Enterprises & Warner Bros. International Television Production Australia
Samsung at Splendour in The Grass – Secret Sounds Connect and Splendour in The Grass for Samsung
SMARTWiG – Bashful & The Kind Agency for The Star Sydney
BEST USE OF A SMALL BUDGET
Be My Valentine – OMD Australia & Now WE Collide for eHarmony
Celeste – Where’s Your Activewear? – 303MullenLowe for eBay Australia & New Zealand
No Robe – AKQA, Candid Films, The Mint Partners & Toben for Art Series Hotels
The Honeyboomers – Red Engine SCC & Fleishman Hiliard for Carnival Cruise Line Australia
CONTENT COMPANY OF THE YEAR
Emotive
Junkee Media
One Green Bean
Sportsbet
Start VR
Vice Australia
BEST CONTENT STRATEGY
Direct Advice for Dads – Mahlab for HBF
The Hearing Test In Disguise – Revolver/Will O’Rourke & CHE Proximity for Cochlear
The Honeyboomers – Red Engine SCC & Fleishman Hiliard for Carnival Cruise Line Australia
‘This.’ – The Royals for Deakin University
Upsiders – Vice Australia & MEC for Vodafone
VCTV by Vodka Cruiser – Vizeum & The Story Lab for Vodka Cruiser
BEST BRANDED ENTERTAINMENT (FICTION)
Celebrate Australia – The Monkeys for Meat & Livestock Australia
GOOTSYI – Common Ventures for Tourism NT
Listen To Your Book – Emotive for Audible.com.au
Spring Lamb – The Monkeys for Meat & Livestock Australia
Strand Arcade AW’17 Launch – The Royals for Strand Arcade
The Greatest Meat on Earth – The Monkeys for Meat & Livestock Australia
MARKETING TEAM OF THE YEAR
Domain
Hoyts
