‘Kids Happen’ says Big W
Big W has launched a ‘Kids Happen’ campaign featuring home video footage of kids drawing on walls, covering themselves in food, dancing, dressing up and playing the drums.
Created by M&C Saatchi, the campaign aims to portray the carefree attitude of children while promoting Big W’s products.
Kristen Linders, general manager of marketing at Big W, said the campaign represents everything kids stand for and the messy, challenging, exhausting and rewarding times.
“When we talk kids, it’s not just toys and clothes, it’s also about decorating their rooms, how they are entertained and getting them out and about on their adventures.”
Laura Kinzett, senior strategist at M&C Saatchi, said: “We’ve all seen them scribble on walls and take delight in the smallest of things. It’s this wide-eyed fascination and love every minute attitude that we wanted to celebrate and that’s what the campaign features real footage of messy, wonderful, imperfect families that shows what kids do best – be kids.”
The campaign is set to run across TV, out-of-home, digital, social and print.
Credits:
- Kristen Linders – General Manager, Marketing
- Carly Bowra – Head of Brand & Universe Marketing
- Ruchi Agarwal – Marketing Manager
- Creative Agency: M&C Saatchi
- Creative Directors – Brendan Donnelly & Guy Futcher
- Senior Creative Team – Michael Harris & Darren Martin
- Project director – James Steer
- TV producer – Lill Schroeder
- Group Head – Nick Russo
- Senior Strategist – Laura Kinzett
- Planner – Isabelle Zacharia
- Senior Account Director- Ylenia Marinos
- Account Manager- Jennifer Edwards
- Media Agency: Carat
- Scott McCaffrey – Client Lead
- Katie Stuart – Business Director
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Big W needs a re vamp. Store experience (recently visited Warringah Mall) doesn’t come close to K Mart. Toys is a big reason I go to Kmart over BigW. It’s just better. That Big W logo is awful.
Overall, Big Dubs needs to go Woolworths, because currently it is Coles………….
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An example of many:
Search on Big W website for ‘wooden toys’.
https://www.bigw.com.au/search/?category=&text=wooden+toys
This is sinful in 2018 – what on earth are they thinking? Negligence and costing Big W dearly.
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How sings the song for ad
Kids Happen Woolworths
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Could you tell me the name of the song in this ad and who sings it, please?
My 7 yo loves it and she dances around the house when the song starts.
Thanks
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What is the name of this song and who is the artist? I love it and want to download it. Please and thank you in advance
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