F.Y.I.

BMW does partnership with Gold Class Cinemas

BMW announces partnership with Gold Class Cinemas.

The announcement: 

Village Cinemas and joint venture partners AHL today announced a new partnership with BMW GroupAustralia, with BMW named as the presenting partner for Gold Class Cinemas. 

BMW will be the exclusive presenting partner of all Village, Event, Greater Union and BirchCarroll & Coyle Gold Class Cinemas nationally.

The partnership will include co-branding across key Gold Class assets and a range of bespoke executions through the partnership term.

Village Cinemas Australia’s general manager sales & marketing, Mohit Bhargava said: “Village Cinemas and our partners at Event, Greater Union and Birch Carroll & Coyle believe there is a great synergy between BMW and Gold Class Cinema brands, both providing premium luxury within our respective industries.”

“We look forward to working with the BMW team to promote their brand to our customers across the country and deliver industry first campaigns and promotions,” Mr Bhargava said.

Stuart Jaffray, BMW Group Australia general manager of marketing, is enthusiastic about the newpartnership with Gold Class Cinemas and the access it offers BMW.

“This relationship gives us the opportunity to connect with a new audience in an environment that directly links to BMW values – luxury, style and, most importantly, accessibility.

“We are excited to execute this unique initiative throughout Gold Class Cinemas in Australia,“ said Jaffray.

Source: Twenty3group media release

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