Bonds brings a ‘White Christmas Down Under’ in its Christmas campaign
Underwear Group Bonds has unveiled its Christmas campaign which brings a “white Christmas down under”.
The ad aims to get people into the Christmas spirit and share ways in which Australians can enjoy their own version of a white Christmas.
Created by Leo Burnett Melbourne, the ad features model Lilla Lowanna, Triple J presenter Tanya Bunter, model Kawani Prenter and Melbourne couple, Damian Meredith and Brendan Leith.
Emily Small, marketing manager at Bonds, said in a statement: “Our Christmas collection aims to delight and inspire our customers to get into the spirit with unreal colour and sparkle.
“The campaign celebrates togetherness for Australians; family can come in many different forms, and the joy of the season is celebrating it your way.”
Bonds’ campaign is rolling out across social, online, out-of-home and in print.
Credits:
- Client: Bonds
- Head of Marketing: Emily Small
- Marketing Manager: Kelly McBride
- Brand Manager: Kedda Ghazarian
- Assistant Brand Manager: Taylah Johnson
- Creative Agency: Leo Burnett Melbourne
- Media Agency: OMD Melbourne
- Film Production: Playtime
- Director: Gracie Otto
- DOP: Stefan Duscio
- Executive Producer: Oliver Lawrence
- Producer: Tom Slater
- Stylist: Emma Kalfus
- Hair & Makeup: Daren Borthwick & Gillian Campbell
- Stills Production: Sam I Am
- Stills Photographer: David Cohen De Lara