British Council swaps whingeing Pom for Glue Society’s lion and unicorn

A bickering lion and unicorn feature in an offbeat campaign for the British Council in Australia created by the Glue Society.  

The characters – created with the help of prosthetic artist Kathryn Brown who worked on The Chronicles of Narnia – are intended to raise awareness of the British Council’s Realise Your Dream award. The scheme gives creative young Australians the chance to travel to the UK and work directly with leading talent in visual arts, theatre, fashion, music and design.

The creatures – a bizarre husband and wife – in the campaign represent the animals from the British Coat of Arms.  

Project Manager Raynee Dewar said: “The main target audience we’re hoping to attract for this year’s Realise Your Dream competition are emerging creative people, many of whom are probably already working in creative industries. In order to resonate with them, we needed a campaign that felt genuinely unexpected – and at their creative level.” 

The campaign launches online today at

Ad 1. The PM calls:

Ad 2. Guess the play:

Ad 3. Guess the artist:

Ad 4. Fashion crossword:

Ad 5: The Crying Game:

Previous work for the British Council scheme was done by M&C Saatchi, which created a “Poms Will Whinge” campaign complaining that Australians were getting the benefit of making the trip. The work was given to the Glue Society without a creative pitch taking place.


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