Caged zombies in Martin Place
New subscription TV channel FX, which launches at the end of this month, today staged a stunt at Martin Place in Sydney featuring caged zombies. A key show on the new channel is US zombie drama The Walking Dead.
Today’s event , featuring a handful of zombies, will be followed by a march of what FX hopes will be hundreds of zombies through Sydney’s Hyde Park on February 25. The same day will also see a zombie-heavy premiere at Adelaide’s Mainline Drive In.
FX goes on air on February 26 and says that it aims to be Foxtel’s most watched channel within a year.
The channel is putting a budget of $1.5m behind its launch with marketing being run by agencies including The Shop and Gasbag PR.
No wonder the creative guys didn’t show up for work today.
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Not the most creative promotion – a show about zombies, so let’s show some zombies – but bang on for the spirit of the show – – gorey, cheesy fun….completely worth watching (just buy the boxset and enjoy them back to back I say)
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So…apart from a staged photo for trade journals, what objective is this hoping to meet?
Honestly, those poor sods at Martin Place have to put up with so much.
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Walking past this morning I had absolutely no idea what was going on, and was too scared to get any nearer and investigate! I actually thought it was political! Good stunt as far as grabbing attention, but other than seeing this on mumbrella I was still wondering what the hell was going on.
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How original!
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Perks for those who work in town. Take lunch breaks in Martin place amid the hoards of poorly dressed office workers generously sharing their cigarette smoke – whilst being less than amused by this nonsense? Not thanks.
Looks like the 22 years olds are on the job again.
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They actually paid someone to come up with this puerile rubbish? Hasn’t the whole zombie-vampire thing been done to – equally puerile pun intended – death by now?
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how many people that commented so far work in media, let alone home entertainment? Given the relatively small marketing budgets some titles have to work with- especially a niche title like this- I think this is very well done and will definitely have an impact for the show’s (and the new channel’s) target market.
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er, isnt it called PR? sure some of the networks will cover it – and if not the sci fi dudes who the channel is aimed at will hear about it through blogs and the like. inexpensive seeding exercise
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I walked past this on the way to work today, I though it was some lame PETA protest.
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The show’s pretty good – not original, but a good example of the genre done well for TV.
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It brought Martin Place to a standstill at lunchtime and judging by the number of press and tv crews down there, it’s pretty obvious to see what it was trying to achieve.
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Bob…PR people will cringe at that. And do you know how often people say ‘the networks will over it’ and how often the networks cover it? (answer….not often)
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alert(“oops zombies ur brains”)
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Oh dear another first-thoughtable stunt.
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Or if you can find some (red-green) 3d glasses you can see the caged zombies in 3D here
https://www.youtube.com/watch?v=cJyrKGT2tbE
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I sometimes wonder what would happen to Sydney advertising if Martin Place was closed.
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Hey, they ran a zombie-themed gimmick that day in Melbourne too. Don’t forget us down south!
But ours was slightly pointless too. A handful of people dressed up, standing around in a cage glaring at people – whoopdidoo. If it had been 40, and they’d all had a big staged fight or something, that would have at least been an event.
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I was out last night so wondering if anyone recorded the coverage of this on the news? It made the news didn’t it?
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Maybe i am old fashioned, but so much of this stunt type stuff costs a lot, and doesn’t deliver much other than stuff for snarky marketing and ad industry types like us to whinge about
a $1.5 million is not huge, but its not tiny – I will be interested to see how they spend the rest of it.
But no more zombies pls – they scare me
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