Child replicates parents swearing to banks at dinner party for UBank’s ‘Dollhouse’ campaign
A child playing with her dollhouse at her parents’ dinner party has sworn at her doll while she pretends to talk to a bank about her home loan application.
The digital bank’s latest campaign, created by The Monkeys, aims to reflect the inconvenient truth and unfortunate discomfort many people experience when they are trying to find out information about their home loan application.
Directed by Paul Middleditch, the ad promotes UBank’s UHomeLoan Tracker and its ability to let you track your home loan any time.
Scott Dettrick, creative director at The Monkeys, said in a statement: “UBank is about simplifying banking in order to improve people’s lives. Out of the mouths of babes, our latest campaign highlights just how simple the UHomeLoan process is compared to more antiquated banking experiences.”
Jo Kelly, chief marketing officer at UBank, added: “While our new campaign comes complete with a healthy dose of humour, it also shows how UBank is taking the pain out of the process, so customers can get just the home loan they need without the hassle.”
Credits:
- Client: UBank
- Chief Marketing Officer: Jo Kelly
- Marketing & Strategic Brand Leader: Julie Burke
- Marketing Manager: Daniel Stevens
- Creative Agency: The Monkeys
- Group Chief Creative Officer & Co-Founder: Scott Nowell
- Executive Creative Director: Vince Lagana
- Creative Director: Scott Dettrick
- Copywriter: Barnaby Packham
- Art Director: Leslie Sharpe
- Group Strategy Director & Partner: Fabio Buresti
- Business Strategy Director: Kit Lansdell
- Managing Director: Matt Michael
- Group Content Director: Sam McConnell
- Senior Content Manager: Victoria Zourkas
- Content Executive: Tasha Strachan
- Head of Production: Thea Carone
- Senior Broadcast Producer: Jade Rodriguez
- Producer: Sally Lankshear
- Production Company: Plaza
- Director: Paul Middleditch
- Executive Producer: Peter Masterton
- Post Production: The Editors
- Sound House: Song Zu
Love it – good idea well executed
User ID not verified.
Isn’t this actor ‘Sunny’ from Suncorp’s campaign
User ID not verified.
Ridiculous…what humour do you derive with a child swearing on TV? The most stupid ad on earth…children should not be listening to this crap in the name of advertisement.
User ID not verified.
With a child swearing? Well done teaching your kids to swear.
User ID not verified.
My thoughts exactly
User ID not verified.
This ad should not be on tv. it is offensive to families teaching children the right thing.
User ID not verified.
get this ad off the air.
User ID not verified.
The lighting is terrible. Eyebags galore!
User ID not verified.
What on earth are we teaching our kids with this?
User ID not verified.
No different child but even as Sunny’s nanna,had to look twice.
User ID not verified.
Why do you think it’s ok to promote being rude and disrespectful to customer service people? Abuse takes many forms, verbal being one of them and this ad portrays that as being ok. It’s not! Go work in a customer service role and see how much verbal abuse you actually have to take! Get this ad off the air, it’s appalling!!
User ID not verified.
A child is swearing on TV and it is ok? What in the world are we teaching kids?
User ID not verified.
Ridiculous ad
User ID not verified.
Great ad…Very catchy and funny !
User ID not verified.
Can’t understand a word she’s saying – which is probably just as well given the strongly critical comments here.
Waste of time watching it.
User ID not verified.
Which moron would want to go to U bank with such an offensive ad. Stupid dumb ad
User ID not verified.
What a great ad. Can definitely relate to the Mother’s experience.
User ID not verified.
I actually switch programmes when I hear this ad, would never switch to UBank if they approve this type of advertising- swearing children, precocious behaviour, surely this isn’t their best reason to change banks.
User ID not verified.
[Edited under Mumbrella’s comment moderation policy]
User ID not verified.
[Edited under Mumbrella’s comment moderation policy] hate this ad
User ID not verified.