WE Buchan and Sefiani big winners at Mumbrella’s CommsCon Awards
Sefiani Communications has taken home the most awards of any agency at the Mumbrella CommsCon Awards, with three wins, while WE Buchan won the prestigious Large PR Agency of the Year.
Independent shop Sefiani won Best Government Relations Campaign, PR Professional of the Year – Agency, and in a first for any Mumbrella award, was declared joint winner of Midsize PR Agency of the Year with Sauce Communications after the judges were unable to split the two.
Mumbrella’s CommsCon Awards
WE Buchan, meanwhile, won an extremely close fight with rising agency Sling & Stone to take out the Large PR Agency of the Year category, with the latter receiving a Highly Commended nod.
Other agencies of note were Text100 with Ogilvy & George P Johnson, and History Will Be Kind who worked with Cummins & Partners. Text 100 won Best Use of Technology in a Campaign and PR-Led Event or Activation of the Year for its work with IBM on the Outthink Melanoma campaign, while History Will Be Kind took home Best Social Media or Digitally-Led Campaign and Pro Bono Campaign of the Year its for work for Go Gentle Australia.
Meanwhile, Jo Scard, founder and managing director at Fifty Acres took home PR Leader of the Year, CampaignLab won Boutique or Small PR Agency of the Year, and General Motors Holden, took home PR Team of the Year – Inhouse.
The full list of award winners:
Best Social Media or Digitally-Led Campaign
WINNER: Stop the Horror – History Will Be Kind and Cummins & Partners for Go Gentle Australia
HC: Motorcycles – UM for NSW Government
Best Use of Technology in a Campaign
WINNER: Outthink Melanoma – Text100 with Ogilvy & George P Johnson for IBM Australia
HC: Singapore Emotion Travel Guide – Adhesive PR for Singapore Tourism Board
Best Investor or Community Relations Campaign
WINNER: Australia’s LEGENDAIRY Capital – Porter Novelli for Dairy Australia
HC: Shocking Aus – Red Agency for St John Ambulance NSW/QLD
Corporate Social Responsibility
WINNER: Bullying. So Not OK. – Supre Foundation
PR-Led Event or Activation of the Year
WINNER: Outthink Melanoma – Text100 with Ogilvy & George P Johnson for IBM Australia
HC: SMARTWiG, POWERED BY THE STAR – Bashful with TSE for The Star Sydney
Best PR-Led Brand Partnership Campaign
WINNER: The World’s 50 Best Restaurants 2017 – Tourism Australia with The Cru
Pro Bono Campaign of the Year
WINNER: Stop the Horror – History Will Be Kind and Cummins & Partners for Go Gentle Australia
HC: Addressing Privacy Breach: The Taking and Sharing of Intimate Images Without Consent – Sefiani Communications Group with Brieana Rose & Fiona McLay for Brieana Rose, Privacy Campaigner
Best Government Relations Campaign
WINNER: Addressing Privacy Breach: The Taking and Sharing of Intimate Images Without Consent – Sefiani Communications Group with Brieana Rose & Fiona McLay for Brieana Rose, Privacy Campaigner
Best Government Sponsored Campaign
WINNER: Hey Tosser! (Report a Tosser) – Horizon Communication Group for NSW Environment Protection Authority
HC: ‘Now’s the Time’ – National Firearms Amnesty 2017 – Icon Agency with Dentsu Mitchell & Crime Stoppers for Commonwealth Attorney-General’s Department
Best Use of Research/Insights
WINNER: American Express Economy of Shopping Small: Keeping it in the Community Report – American Express with Ogilvy Public Relations & N2N Communications
HC: Bernard Salt lifestylepreneur tour – NBN Co
Influencer of the Year
WINNER: Sam Evans – Lampoon Group
Best Influencer Strategy
WINNER: #ItsgottabeMILO – BIG MILO TIN – FORWARD Agency for MILO
HC: Sambassadors – One Green Bean & The Special Group for Uber Australia
Internal Communications or Change Management
WINNER: The Journey to Winc: Winning Hearts and Minds in 100 days – Winc Australia & NZ
HC: This is QBE: Embedding Purpose, Vision and Values – PwC The Difference & Creative Comms for QBE
Best Use of Owned Media
WINNER: Direct Advice for Dads – Mahlab for HBF
HC: PwC’s The Press – PwC Australia with The Company You Keep & Notable Media
Best B2C Campaign
WINNER: Cochlear ‘Hearing Test in Disguise’ – Attention + Influence for Cochlear
Best B2B Campaign
WINNER: Xero Small Business Insights – Xero with Sling & Stone
HC: Calculating Congestion – CampaignLab for TomTom Telematics
Best Campaign with a Small Budget
WINNER: BENCH PR for Code Like A Girl
HC: Twitter Great Barrier Reef Live Dive – Sling & Stone for Twitter
Launch or Relaunch Campaign of the Year
WINNER: Philips Unhaunting – Eleven for Philips Lighting
HC: Aussie Scrabble Launch – Communicado for Mattel Australia
PR Team of the Year – Inhouse
WINNER: General Motors Holden
Best PR Employer
WINNER: Mkt. Communications
Social Media Community Manager of the Year
WINNER: Alycia Bryant – Social Media Community Specialist, Woolworths Supermarkets
HC: Claire Joachim – Social Media Manager, Sydney Opera House
Best New PR Talent of the Year
WINNER: Belinda Punshon – Public Relations Specialist, finder.com.au
HC: Andrea Philips – Account Manager, Red Agency
PR Leader of the Year
WINNER: Jo Scard – Founder & Managing Director, Fifty Acres
PR Professional of the Year – Inhouse
WINNER: Michelle Cull – PR & Media Manager, Queensland Urban Utilities
PR Professional of the Year – Agency
WINNER: Shane Allison – Senior Account Director, Sefiani Communications Group
Boutique or Small PR Agency of the Year
WINNER: CampaignLab
Midsize PR Agency of the Year
JOINT WINNER: Sauce Communications (top)
JOINT WINNER: Sefiani Communications Group (bottom)
Large PR Agency of the Year
WINNER: WE Buchan
HC: Sling & Stone
The official photo gallery can be found here.
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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