Red Agency scoops five CommsCon Awards as WE Buchan wins Large PR Agency of the Year again
For the second year in a row, WE Buchan has won the prestigious Large PR Agency of the Year Award at the Mumbrella CommsCon Awards, as Red Agency scooped up the most awards of the evening with five wins.
Red Agency was lauded twice for its Palau Pledge campaign, taking home the award for Best B2C Campaign and Best Government Sponsored Campaign. The Havas-owned agency also won the Best Government Relations Campaign for Endo The Silence, while Red Agency’s Savannah Fielder won Best New PR Talent of the Year, and Rachel Barry was named PR Professional of the Year – Agency.
In addition, the agency also received two highly commended awards.
The CommsCon Award for Boutique or Small PR Agency of the Year was won by Seven Communications, meanwhile, independent agency Sauce Communications was crowned Midsize PR Agency of the Year.
WPP AUNZ’s opr also managed three wins, one of which saw its CEO, Richard Brett, win PR Leader of the Year.
The agency also scooped up awards in the Best Use of Research/Insights and PR-led Event or Activation of the Year categories.
Other agencies and brands to take home awards included Edelman, Haystac, CHE Proximity, Sefiani Communications Group, CampaignLab, Hotwire, Finder, Xero Australia, Universities Australia, Queensland Urban Utilities and KFC Australia.
The full list of award winners:
Best Social Media or Digitally-Led Campaign
WINNER: 5 Minutes Flat with Matt – Edelman for PayPal Australia
HC: You Can’t Ask That Season 3 – ABC
Best Use of Technology in a Campaign
WINNER: Mind Racer – Deakin University with Hardhat and Boom Studios
Best Investor or Community Relations Campaign
WINNER: Uluru Kata-Tjuta National Park Media Industry Guidelines – True North Strategic Communication for Parks Australia, Uluru Kata-Tjuta National Park
Corporate Social Responsibility
WINNER: We Back Youth: The KFC Youth Foundation – Edelman with Geometry , Ogilvy and MediaCom for KFC Australia
HC: Westpac Invictus Games Partnership – Invaluable Skills – Map & Page with MediaLab, S1T2 and Guerilla Creative for Westpac
PR-led Event or Activation of the Year
WINNER: KFC 50th Anniversary – opr Agency with Ogilvy and Geometry for KFC
HC: Uncle Tobys Oats Energy Exchange Café – FORWARD Agency for Uncle Tobys Oats
Best PR-Led Brand Partnerships Campaign
WINNER: Powershop in partnership with Melbourne Museum present Windwheels, an immersive, educational experience in renewables – Character with Powershop Australia
Pro Bono Campaign of the Year
WINNER: Project Revoice – Haystac with BWM Dentsu for ALS Association
HC: The Palau Pledge – Red Agency with Host/Havas for The Palau Legacy Project
Best Government Relations Campaign
WINNER: Endo The Silence – Red Agency for Endometriosis Australia
Best Government Sponsored Campaign
WINNER: Palau Pledge – Red Agency with Host/Havas for The Palau Legacy Project
Best Use of Research/Insights
WINNER: American Express Economy of Shopping Small: Back Your Backyard Report – Shop Small Australia 2018 – American Express with opr Agency for American Express
HC: Westpac Invictus Games partnership – Invaluable Skills – Map & Page with MediaLab, S1T2, Guerilla Creative and LinkedIn for Westpac
Influencer of the Year
WINNER: Adele Barbaro – The Real Mumma Blog
Best Influencer Strategy
WINNER: The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
HC: The Greatest Showman – Frank for Twentieth Century Fox Home Entertainment
Best Internal Communications or Change Management
WINNER: Amrun Pioneers – Channelzero for Rio Tinto
Best Use of Owned Media
WINNER: Connected Garden – Botanic Garden and Centennial Parklands for Royal Botanic Garden Sydney
Best B2C Campaign
WINNER: Palau Pledge – Red Agency with Host/Havas for The Palau Legacy Project
HC: Dundee: The Son of a Legend Returns Home – Tourism Australia with Droga 5, UM and One Green Bean
Best B2B Campaign
WINNER: University of the Future – Sefiani Communications Group and EY for EY
Best Campaign with a Small Budget
WINNER: OPPO’s Bali Bundle – CampaignLab for OPPO
HC: The Great Backyard Dunny Search – Queensland Urban Utilities
Launch or Relaunch Campaign of the Year
WINNER: #UniResearchChangesLives – Universities Australia
HC: Allergy Face – FleishmanHillard for Zyrtec
Best PR Team of the Year – Inhouse
WINNER: Xero Australia
HC: The Australian Ballet
PR Employer of the Year
WINNER: Hotwire Australia
HC: Adhesive
Social Media Community Manager of the Year
WINNER: Lucille Burkitt – Queensland Urban Utilities
Best New PR Talent of the Year
WINNER: Savannah Fielder – Red Agency
HC: Yevonne Cheung – Red Agency
PR Leader of the Year
WINNER: Richard Brett – opr Agency
HC: Jo Scard – Fifty Acres – The Communications Agency
PR Professional of the Year – Inhouse
WINNER: Bessie Hassan – Finder
HC: Kate Lillian Muir – The Australian Ballet
PR Professional of the Year – Agency
WINNER: Rachel Barry – Red Agency
HC: Edwina Brook – History Will Be Kind
Boutique or Small PR Agency of the Year
WINNER: Seven Communications
Midsize PR Agency of the Year
WINNER: Sauce Communications
Large PR Agency of the Year
WINNER: WE Buchan
HC: Sling & Stone
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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