Marian Salzman—known as one of the world’s top five trendspotters—has a communications career that has spanned more than three decades, across multiple industries and the globe. She now heads up comms—earned, owned and paid—at Philip Morris International (PMI) as it embarks on its transformation to a smoke-free landscape.
Prior to joining PMI, she served as CEO of Havas PR North America from 2009 to 2018, during which time she was included in PRWeek’s 2015 Global Power Book and named its 2014 Global Agency Professional of the Year. Marian was also listed on the Holmes Report’s inaugural In2 Innovator 25 in 2013 and Business Insider’s 25 Most Powerful People in PR in 2012.
Marian co-founded Cyberdialogue—the world’s first online market research company—in 1992. Among her most famous consumer campaigns are the launch of “metrosexual” to create a marketplace for SABMiller’s Peroni; Pepsi’s “It’s Like This”; and “It’s America Online.” As a speaker, she presents across the globe on topics from health trends to branding to generational differences and more. Marian is the author or co-author of 16 books, including Buzz, the first big business book on buzz marketing, and her latest, Agile PR: Expert Messaging in a Hyper- Connected, Always-on World (2017; AMACOM), and she has executed award-winning thought leadership, reputation management and social media programs.