Best Social Media or Digitally-Led Campaign
5 Minutes Flat with Matt – Edelman for PayPal Australia
Fanta Halloween – One Green Bean for Coca Cola South Pacific – Fanta
Hidden Retreat – Keep Left for Kathmandu
Ray’s Flamin’ Hot Sauce – WiTH Collective with Magnum & Co and PRG. for GoDaddy
The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
You Can’t Ask That Season 3 – ABC
Best Use of Technology in a Campaign
40 Hour Famine Backpack Challenge – InGenious AI with Havas Melbourne for World Vision
Adobe APAC Live – WE Buchan or Adobe
Mind Racer – Deakin University with Hardhat and Boom Studios
Project Revoice – Haystac with BWM Dentsu for ALS Association
Best Investor or Community Relations Campaign
Containers for Change – Pulse (part of opr Agency) with Maverick for Container Exchange Ltd
The Internet Remembers – Enthral with Clemenger BBDO Melbourne, MediaCom, AMPR for DrinkWise
Uluru Kata-Tjuta National Park Media Industry Guidelines – True North Strategic Communication for Parks Australia, Uluru Kata-Tjuta National Park
Corporate Social Responsibility
Corporate Social Impact Challenge – Neon Black for Purposed
Misterhood for Sisterhood – Priceline Pharmacy with Hausmann for Priceline Sisterhood Foundation
Wave of Waste – Herd MSL with PHD Media, Monster Children and Traffik for Carlton United Breweries, Corona
We Back Youth: The KFC Youth Foundation – Edelman with Geometry , Ogilvy and MediaCom for KFC Australia
Westpac Invictus Games partnership – Invaluable Skills – Map & Page with MediaLab, S1T2 and Guerilla Creative for Westpac
PR-Led Event or Activation of the Year
Deadpool 2 Super Duper $@%!#& Cut – FRANK for Twentieth Century Fox Home Entertainment
Kraken Kristmas In July – Frank with Flying Ruby, Social Soup for Kraken
Kellogg’s Gut Bacteria Zoo – Edelman for Kellogg
KFC 50th Anniversary – opr Agency with Ogilvy and Geometry for KFC
Runway in the Sky – Enthral with Kate & Co for Virgin Australia
Uncle Tobys Oats Energy Exchange Café – FORWARD Agency for Uncle Tobys Oats
Best PR-Led Brand Partnerships Campaign
Bali Bundle – CampaignLab for OPPO
Deadpool Double – Twentieth Century Fox Home Entertainment with Seagrass Hospitality for Ribs & Burgers
Powershop in partnership with Melbourne Museum present Windwheels, an immersive, educational experience in renewables – Character with Powershop Australia.
World’s First Meditation in the Sky – Enthral with Smiling Mind and Kate & Co for Virgin Australia
Pro Bono Campaign of the Year
GIVE A S#!T ABOUT YOUR BOWEL – Cox Inall Change with BWM Dentsu Melbourne, Cox Inall Communications for Bowel Cancer Australia
Homelessness Awareness Week Media Famil – SHA with Gift Box Organic and The Melbourne Period Project for Gift Box Organic
Kids Off Nauru – Today Design for World Vision Australia, Asylum Seeker Resource Centre, GetUp! and Refugee Council of Australia
Project Revoice – Haystac with BWM Dentsu for ALS Association
The Palau Pledge – Red Agency with Host/Havas for The Palau Legacy Project
Best Government Relations Campaign
Endo The Silence – Red Agency for Endometriosis Australia
Liverpool Hospital Upgrade 2018 – Liverpool Innovation Precinct
The Long Walk To Treatment – Mango Communications with DDB Remedy for Uniting
Best Government Sponsored Campaign
Australia’s Dollar Discovery – Seven Communications for The Royal Australian Mint
Building Australia’s Temporary Election Workforce – Horizon Communication Group for Australian Electoral Commission
Containers for Change – Pulse (part of opr Agency) with Maverick for Container Exchange Ltd
Helping Our Health – Think HQ for National Health and Medical Research Council
Laugh Without Leaking – Continence Foundation of Australia with The Shannon Company, Australian Govt Dept of Health and WE Buchan [pronounced We Buck-an]
Palau Pledge – Red Agency with Host/Havas for The Palau Legacy Project
Best Use of Research/Insights
American Express Economy of Shopping Small: Back Your Backyard Report – Shop Small Australia 2018 – American Express with opr Agency for American Express
Australian Digital Readiness Index – Cisco with Gartner
Project Revoice – Haystac with BWM Dentsu for ALS Association
Share the Dream – Filtered Media for The Financial Planning Association
The Truth Builds Trust – NewsMediaWorks
Westpac Invictus Games partnership – Invaluable Skills – Map & Page with MediaLab, S1T2, Guerilla Creative and LinkedIn for Westpac
Influencer of the Year
Adele Barbaro – The Real Mumma Blog
Keira Rumble
Best Influencer Strategy
Advanced Humans – FleishmanHillard for BAND-AID
Allergy Face – FleishmanHillard for Zyrtec
Bupa Blog Awards and Alumnae program – Bupa Australia
The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
The Greatest Showman – Frank for Twentieth Century Fox Home Entertainment
Tim Tam Slam – Herd MSL for Arnott’s Tim Tam
Internal Communications or Change Management
Amrun Pioneers – Channelzero for Rio Tinto
Navigate – Westpac Group with PWC The Difference
Towards 2024 – Australian Taxation Office
Creating Connection: Encouraging employee collaboration and engagement – The HOYTS Group.
Best Use of Owned Media
Connected Garden – Botanic Garden and Centennial Parklands for Royal Botanic Garden Sydney
Grey Matters – The Content Division for Seasons Aged Care
Orthodontics Australia – Keep Left for Orthodontics Australia
Thomson Reuters Tax and Accounting – Mahlab for Thomson Reuters Tax and Accounting
newsGP – Royal Australian College of General Practitioners (RACGP)
Best B2C Campaign
Dundee: The Son of a Legend Returns Home – Tourism Australia with Droga 5, UM and One Green Bean
Fuji Island – Picture Perfect Paradise – CampaignLab for FujiFilm
Palau Pledge – Red Agency with Host/Havas for The Palau Legacy Project
Project Revoice – Haystac with BWM Dentsu for ALS Association
Ribbon of Strength – Herd MSL for P&G, Pantene Australia
The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
Wotif Next Big Thing – opr Agency with Ogilvy and Maverick for Wotif
Best B2B Campaign
American Dream Itinerary – DRUM Agency for American Airlines
Capturing Australia’s Urban Transformation from Above – Sling & Stone for Nearmap
Neon Black for Natural Solar
Ray’s Flamin’ Hot Sauce – WiTH Collective with Magnum & Co and PRG. for GoDaddy
Regional Business Roadshow – NBN Co. with Herd MSL
University of the Future – Sefiani Communications Group and EY for EY
Xero Small Business Insights – Xero Australia
Best Campaign with a Small Budget
Farewell to the Snow Egg – Fink Group for Quay
Fee-Free Shop Campaign – Finder
OPPO’s Bali Bundle – CampaignLab for OPPO
The Great Backyard Dunny Search – Queensland Urban Utilities
The Salvation Army Christmas Appeal – The Salvation Army
Launch or Relaunch Campaign of the Year
Allergy Face – FleishmanHillard for Zyrtec
Audible For Dogs – Poem for Audible
Project Revoice – Haystac with BWM Dentsu for ALS Association
The Palau Pledge – Red Agency with Host/Havas for The Palau Legacy Project
Save Ugly – B.B.E with Curious Film for The Wilderness Society
Detroit: Become Human – The Android Social Experiment – Poem for Sony PlayStation
#UniResearchChangesLives – Universities Australia
PR Team of the Year – Inhouse
Menulog Australia and New Zealand
NBN Co.
The Salvation Army
The Australian Ballet
Woolworths Group
Xero Australia
Best PR Employer
Adhesive
Alt/Shift
Hotwire Australia
Honner
One Green Bean
opr Agency
Social Media Community Manager of the Year
Chantelle Matar – Woolworths
Claire Joachim – Sydney Opera House
Lucille Burkitt – Queensland Urban Utilities
Best New PR Talent of the Year
Kaitie Mulherin – Duo Public Relations
Nikki Gunnis – FORWARD Agency
Samantha Antoun – Merlin Entertainments
Savannah Fielder – Red Agency
Sophie Hanson – Launch Group
Yevonne Cheung – Red Agency
PR Leader of the Year
Emma-Jane Granleese – History Will Be Kind
James Wright – Red Agency
Jo Scard – Fifty Acres – The Communications Agency
Liane Sayer-Roberts – Sauce Communications
Mylan Vu – Hotwire
Richard Brett – opr Agency
PR Professional of the Year – Inhouse
Anhar Khanbhai – TransferWise
Amy Wagner – Campbell Arnott’s
Bessie Hassan – Finder
Kate Lillian Muir – The Australian Ballet
Michelle Cull – Queensland Urban Utilities
PR Professional of the Year – Agency
Bec Brown – The Comms Department
Edwina Brook – History Will Be Kind
Kaz Scott – opr Agency
Nicole Moody – Hunter Communications
Rachel Barry – Red Agency
Shane Allison – Sefiani Communications Group
Shannon Blanchard – The Cru
Boutique or Small PR Agency of the Year
Common State
In The Media PR
LBPR [said as letters]
Neon Black
Seven Communications
The Comms Department
Midsize PR Agency of the Year
Aruga PR
History Will Be Kind
Magnum & Co.
Sauce Communications
Sefiani Communications Group
Think HQ
Large PR Agency of the Year
Eleven
opr Agency
PPR
Red Agency
Sling & Stone
WE Buchan
