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March 22, 2018 | The Westin Hotel, Sydney

Australia’s biggest PR & communications awards

The Mumbrella CommsCon Awards shines the spotlight on the groundbreaking work of Australasia’s PR and communications industry. It highlights cut-through campaigns across business, consumer and government, celebrates the best new talent and most respected industry leaders, and awards work in significant areas of the industry including social media, technology, partnerships and more. The 2018 awards saw a record-setting number of entries, with close to 350 submissions. The shortlisted companies faced a panel of more than 70 industry expert judges and winners were announced in a packed ceremony featuring over 450 industry professionals.

2018 Award Categories

Campaign Categories

  • Best Social Media or Digitally-led Campaign
  • B2C Campaign
  • B2B Campaign
  • Best Campaign with a Small Budget
  • Best Use of Owned Media
  • Internal Communications / Change Management
  • Launch or Relaunch Campaign of the Year
  • PR-led Event or Activation of the Year
  • Best Government Relations Campaign
  • Best Government Sponsored Campaign
  • Best Use of Technology in a Campaign
  • Best PR-led Brand Partnership Campaign
  • Best Investor or Community Relations Campaign
  • Corporate Social Responsibility
  • Pro Bono Campaign of the Year
  • Best Influencer Strategy

People Categories

  • Best New PR Talent of the Year
  • PR Professional of the Year – Inhouse
  • PR Professional of the Year – Agency
  • PR Leader of the Year
  • Social Media Community Manager of the Year
  • Influencer of the Year

Business Categories

  • Best Use of Research/Insights
  • Best PR Employer
  • Best PR Team of the Year – Inhouse
  • Boutique or Small PR Agency of the Year
  • Midsize PR Agency of the Year
  • Large PR Agency of the Year

Entries closed Friday January 12, 2018

2018 WINNERS

Best Social Media or Digitally-Led Campaign
Best Use of Technology in a Campaign
Best Investor or Community Relations Campaign
Corporate Social Responsibility
PR-Led Event or Activation of the Year
Best PR-Led Brand Partnership Campaign
Pro Bono Campaign of the Year
Best Government Relations Campaign
Best Government Sponsored Campaign
Best Use of Research/Insights
Influencer of the Year
Best Influencer Strategy
Internal Communications or Change Management
Best Use of Owned Media
Best B2C Campaign
Best B2B Campaign
Best Campaign with a Small Budget
Launch or Relaunch Campaign of the Year
PR Team of the Year - Inhouse
Best PR Employer
Social Media Community Manager of the Year
Best New PR Talent of the Year
PR Leader of the Year
PR Professional of the Year - Inhouse
PR Professional of the Year - Agency
Boutique or Small PR Agency of the Year
Midsize PR Agency of the Year
Large PR Agency of the Year
2018 Shortlist 2018 JURY

2018 WINNER'S GALLERY

Best Social Media or Digitally-Led Campaign

Stop the Horror - History Will Be Kind and Cummins & Partners for Go Gentle Australia

Best Use of Technology in a Campaign

Outthink Melanoma - Text100 with Ogilvy & George P Johnson for IBM Australia

Best Investor or Community Relations Campaign

Australia’s LEGENDAIRY Capital - Porter Novelli for Dairy Australia

Corporate Social Responsibility

Bullying. So Not OK. - Supre Foundation

PR-Led Event or Activation of the Year

Outthink Melanoma - Text100 with Ogilvy & George P Johnson for IBM Australia

Best PR-Led Brand Partnership Campaign

The World’s 50 Best Restaurants 2017 - Tourism Australia with The Cru

Pro Bono Campaign of the Year

Stop the Horror - History Will Be Kind and Cummins & Partners for Go Gentle Australia

Best Government Relations Campaign

Addressing Privacy Breach: The Taking and Sharing of Intimate Images Without Consent - Sefiani Communications Group with Brieana Rose & Fiona McLay for Brieana Rose, Privacy Campaigner

Best Government Sponsored Campaign

Hey Tosser! (Report a Tosser) - Horizon Communication Group for NSW Environment Protection Authority

Best Use of Research/Insights

American Express Economy of Shopping Small: Keeping it in the Community Report - American Express with Ogilvy Public Relations & N2N Communications

Influencer of the Year

Sam Evans - Lampoon Group

Best Influencer Strategy

#ItsgottabeMILO - BIG MILO TIN - FORWARD Agency for MILO

Internal Communications or Change Management

The Journey to Winc: Winning Hearts and Minds in 100 days – Winc Australia & NZ

Best Use of Owned Media

Direct Advice for Dads - Mahlab for HBF

Best B2C Campaign

Cochlear ‘Hearing Test in Disguise’ - Attention + Influence for Cochlear

Best B2B Campaign

Xero Small Business Insights - Xero with Sling & Stone

Best Campaign with a Small Budget

BENCH PR for Code Like A Girl

Launch or Relaunch Campaign of the Year

Philips Unhaunting - Eleven for Philips Lighting

PR Team of the Year - Inhouse

General Motors Holden

Best PR Employer

Mkt. Communications

Social Media Community Manager of the Year

Alycia Bryant - Social Media Community Specialist, Woolworths Supermarkets

Best New PR Talent of the Year

Belinda Punshon - Public Relations Specialist, finder.com.au

PR Leader of the Year

Jo Scard - Founder & Managing Director, Fifty Acres

PR Professional of the Year - Inhouse

Michelle Cull - PR & Media Manager, Queensland Urban Utilities

PR Professional of the Year - Agency

Shane Allison - Senior Account Director, Sefiani Communications Group

Boutique or Small PR Agency of the Year

CampaignLab

Midsize PR Agency of the Year

Sauce Communications

Midsize PR Agency of the Year

Sefiani Communications Group

Large PR Agency of the Year

WE BuchaAwardsn

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FOR AWARDS ENQUIRIES

Contact the awards curator,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Lorin Pickup.

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