New year, new categories, new opportunities
May 27, 2021 | Doltone House - Darling Island Wharf, Sydney
During the challenges of 2020, the PR and communications industry held an extremely important role. Establishing a solid line of communications with consumers and stakeholders became key to an increasingly complex year. That work deserves recognition. As society becomes more used to the challenges of living with COVID-19, it has provided us with the opportunity to reflect on the achievements of the people and businesses in the PR and communications industry with the 2021 Mumbrella CommsCon Awards. If your agency or in-house team has individuals or work that deserve wider recognition, make sure you enter them this year.
New year, new categories, new opportunities
May 27, 2021 | Doltone House - Darling Island Wharf, Sydney
During the challenges of 2020, the PR and communications industry held an extremely important role. Establishing a solid line of communications with consumers and stakeholders became key to an increasingly complex year. That work deserves recognition. As society becomes more used to the challenges of living with COVID-19, it has provided us with the opportunity to reflect on the achievements of the people and businesses in the PR and communications industry with the 2021 Mumbrella CommsCon Awards. If you're agency of in-house team has individuals or work that deserve wider recognition, make sure you enter them this year.
2021 Award Categories
CAMPAIGN CATEGORIES
Best Social Media or Digitally-led Campaign
Best B2C Campaign
Best B2B Campaign
Best Campaign with a Small Budget
Best Use of Owned Media
PR-led Content Creation
Best Internal Communications or Change Management
Launch or Relaunch Campaign of the Year
Best Government Relations Campaign
Best Government Sponsored Campaign
Best Use of Technology in a Campaign
Best PR-led Brand Partnership Campaign
Corporate Social Responsibility
Pro Bono Campaign of the Year
Best Influencer Strategy
Best Use of Research And Insights
PEOPLE CATEGORIES
Best New PR Talent of the Year
PR Professional of the Year
PR Leader of the Year
BUSINESS CATEGORIES
Best COVID-19 Response
Best PR Employer
Best PR Team of the Year - In-house
PR Agency of the Year - Boutique/Small
PR Agency of the Year - Midsize
PR Agency of the Year - Large
The final entry deadline has closed.
CHECK OUT THE WINNERS GALLERY
Best Social Media or Digitally-led Campaign
PLAY NZ - Eleven / TBWA for Tourism New Zealand
Best B2C Campaign
Where The Bloody Hell Am I? - We Are Different with Not Bad, Pretty Good for GME Australia
Best B2B Campaign
Adobe CQ - WE Communications for Adobe
Best Campaign with a Small Budget
The Bestest Virtual Birthday Party - InsideOut Public Relations for Best&Less
Best COVID-19 Response
Woolworths Group
Best Use of Owned Media
Teaming for Turtles - Microsoft Australia with CSIRO, Aak Puul Ngantam (APN) Cape York and the National Environmental Science Program (NESP)
PR-led Content Creation
Where The Bloody Hell Am I? - We Are Different with Not Bad, Pretty Good for GME Australia
Best Internal Communications or Change Management
What's Your Thing? Building the ING Brand From the Inside Out - ING Australia with Lash Creative and This Space
Launch or Relaunch Campaign of the Year
Donation Dollar - Herd MSL with Saatchi & Saatchi Melbourne for The Royal Australian Mint
Best Government Relations Campaign
Battleplan for Queensland Local Communities - Local Government Association of Queensland
Best Government Sponsored Campaign
NSW Government COVID-19 Citizen Campaign - NSW Department of Customer Service with NSW Ministry of Health, Multicultural NSW, Bastion Banjo, Hello Social, 33 Creative, UM, Identity and IPSOS
Best Use of Technology in a Campaign
The Purple Hive Project - Thinkerbell for Bega / B-Honey
Best PR-led Brand Partnership Campaign
Let's Melbourne Again - Clemenger PR with Clemenger BBDO Melbourne, PHD, OMD
Corporate Social Responsibility
The Purple Hive Project - Thinkerbell for Bega / B-Honey
Pro Bono Campaign of the Year
“About a Boy” - Reputation Reclaim for Quaden Bayles and Triumph Over Trolls - Sefiani and K&L Gates for the Bayles family
Best Influencer Strategy
Start The Year Right - GROUND Agency for Tinder
Best Use of Research and Insights
Lung Cancer Search & Rescue - LIFE Agency, an opr Company with AstraZeneca Australia for Lung Foundation Australia
Best New PR Talent of the Year
Maisie Callcott - SOCIETY
PR Professional of the Year
Mihika Gujral - Archetype
PR Leader of the Year
Jen Sharpe - Think HQ
Best PR Employer
Adhesive
Best PR Team of the Year - In-house
Woolworths Group
PR Agency of the Year - Boutique/Small
We Are Different
PR Agency of the Year - Midsize
Poem
PR Agency of the Year - Large
Eleven
THE 2021 AWARDS WINNERS
The 2021 MC
Mark Humphries
Best known for his viral political sketches, Mark Humphries is the resident satirist on ABC’s 7.30. On Network Ten, he was the host of the quiz show Pointless, and also made appearances on Show Me The Movie, Hughesy We Have a Problem. He presented a weekly comedy segment on ABC News’ The World in 2018, and has been a regular guest on ABC’s Insiders since 2016.
Mark cut his teeth as a presenter on ABC2’s nightly comedy show The Roast (2012-14), presenting a rapid-fire headlines segment which was ultimately picked up by The Guardian in 2015. He joined SBS Viceland’s The Feed later that year where he began his trademark political sketch work.
On radio, Mark guest-hosted The List and TV Club on ABC Radio National in 2016, and co-hosted Radio Chaser for the Triple M Network in 2017. He co-created and starred in the Audible Original series Riot Act, which was released in late 2019.
He co-authored the satirical book, The Chaser’s Australia: the 100% error-free guide to Austria. He has also contributed to The Chaser Quarterly and has toured nationally with The Chaser’s War On… live shows since 2017.
Follow him on Twitter @markhumphries, Instagram @humphriesmark and Facebook www.facebook.com/markhumphriescomedy
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Mumbrella’s CommsCon Awards brings together leading PR and communications professionals and teams across in-house and agency employers. The awards is an opportunity to be part of a night celebrating the best of the best. Raise your brand awareness to a highly targeted audience, reach key decision makers, and achieve your marketing objectives. Speak with us about creating a bespoke sponsorship for next year’s event that works for you and fulfils your marketing goals.
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