Australia’s biggest PR & communications awards

Best Social Media or Digitally-Led Campaign
Aussie News Today – One Green Bean with UM & Clemenger BBDO for Tourism Australia
Fin for a Fin – InsideOut Public Relations for Leo Burnett in partnership with Glide Fins 
Motorcycles – UM for NSW Government
Stop the Horror – History Will Be Kind and Cummins&Partners for Go Gentle Australia
Twitter Great Barrier Reef Live Dive – Sling & Stone for Twitter
Best Use of Technology in a Campaign
Outthink Melanoma – Text100 with Ogilvy & George P Johnson for IBM Australia
Science of Spending and Saving Experiment – Pulse Communications for UBank
Singapore Emotion Travel Guide  – Adhesive PR for Singapore Tourism Board 
Snapchat Disappearing Person Alerts – Cox Inall Change with BWM Dentsu for Queensland Police

Best Investor or Community Relations Campaign
Australia’s LEGENDAIRY Capital – Porter Novelli for Dairy Australia
Honeyboomers – FleishmanHillard with Red Engine for Carnival Cruise Line Australia
Launch Group for Girl Geek Academy
Nicorette Human Aquarium – FleishmanHillard for Nicorette
Shocking Aus – Red Agency for St John Ambulance NSW/QLD

Corporate Social Responsibility
2 Scoops Ban for Marriage Equality – Red Agency and Ben & Jerry’s
AMP Foundation’s The Big Zipper – AMP with CampaignLab
At What Price? The Economic, Social and Icon Value of the Great Barrier Reef – Deloitte Australia for Great Barrier Reef Foundation
Bullying. So Not OK. – Supre Foundation 
Outthink Melanoma – Text100 with Ogilvy & George P Johnson for IBM Australia

PR-Led Event or Activation of the Year
Golden Gaytime Crumb Shed – Mango Communications with Streets PHD for Streets – Golden Gaytime
Outthink Melanoma – Text100 with Ogilvy & George P Johnson for IBM Australia
SMARTWiG, POWERED BY THE STAR – Bashful with TSE for The Star Sydney
The World’s 50 Best Restaurants 2017 – Tourism Australia with The Cru
Xbox Stay N Play – Ogilvy Public Relations with Maverick & Soap for Xbox Australia

Best PR-Led Brand Partnerships Campaign
American Express x Two Good: “Love Shouldn’t Hurt” – American Express with Ogilvy PR Australia
Extreme Deliveroo Deliveries – Frank PR with Huxtaburger for Deliveroo
Gorman x Elk Partnership – Keep Left for Guide Dogs Victoria
Porsche x Uber – Mango Communications with Uber for Porsche
The World’s 50 Best Restaurants 2017 – Tourism Australia with The Cru

Pro Bono Campaign of the Year
Addressing Privacy Breach: the Taking and Sharing of Intimate Images Without Consent – Sefiani Communications Group with Brieana Rose & Fiona McLay for Brieana Rose, Privacy Campaigner
AMP Foundation’s The Big Zipper – AMP with CampaignLab
Bottom 100 – Red Agency with Host/Havas, Havas Media and Finch for Fund For Peace
Stop the Horror – History Will Be Kind and Cummins&Partners for Go Gentle Australia

Best Government Relations Campaign
Addressing Privacy Breach: the Taking and Sharing of Intimate Images Without Consent – Sefiani Communications Group with Brieana Rose & Fiona McLay for Brieana Rose, Privacy Campaigner
Endo the Silence – Red Agency with Endometriosis Australia supported by The Australian Coalition for Endometriosis
#mindthefacts – Provocate for ReachOut, Headspace, Blackdog Institute, Brain and Mind Centre at University of Sydney, & Orygen: The National Centre of Excellence in Youth Mental Health
Rare Solutions: A Time to Act – Ogilvy Public Relations for Rare Cancers Australia
Your Health Your Choice – Adoni Media for Australian Homeopathic Association

Best Government Sponsored Campaign
Hey Tosser! (Report a Tosser) – Horizon Communication Group for NSW Environment Protection Authority
It’s People Like Us – Alt/Shift & Taboo for Transport Accident Commission
Meningococcal ACWY Vaccine – Cox Inall Change for Department of Health & Human Services
Motorcycle Rider Safety – UM for NSW Government
‘Now’s the Time’-National Firearms Amnesty 2017 – Icon Agency with Dentsu Mitchell & Crime Stoppers for Commonwealth Attorney-General’s Department
Stop the Hurting. End Domestic Violence – Carbon Creative for Queensland Government – Department of the Premier and Cabinet

Best Use of Research/Insights
American Express Economy of Shopping Small: Keeping it in the Community Report – American Express with Ogilvy Public Relations & N2N Communications
Bernard Salt Lifestylepreneur Tour – NBN Co
Live the Dream – Filtered Media for Financial Planning Association of Australia
Panadol Home of Reconnection – Edelman Australia with WhiteGREY, Hogarth, PHD, Havas & Maidstone Research for GSK / Panadol

Influencer of the Year
Sam Evans – Lampoon Group
Tammy Hembrow – Tammy Hembrow Fitness

Best Influencer Strategy
#ItsgottabeMILO-BIG MILO TIN – FORWARD Agency for MILO
Motorcycle Rider Safety – UM for NSW Government
The PowerPuff Girls: Power of Four – Turner International Australia with Catapult Public Relations
Sambassadors – One Green Bean & The Special Group for Uber Australia
Shake It Up – One Green Bean with UM/Society for Fanta
Win the Streets – Magnum & Co for Converse

Internal Communications or Change Management
InstoConnected – ANZ Institutional with Imagination
The Journey to Winc: Winning Hearts and Minds in 100 days – Winc Australia & NZ 
This is QBE: Embedding Purpose, Vision and Values – PwC The Difference & Creative Comms for QBE 
Together Towards Tomorrow- Transforming a Team to World Class – Commonwealth Bank with IKON Communications
Women In Leadership – Transport for NSW

Best Use of Owned Media
Bring Your Whole Self – Edelman for LinkedIn
Direct Advice for Dads – Mahlab for HBF
Excite Your Senses Blog – Filtered Media for Hisense Australia
Hardman Communications for Regional Voices
HOYTS Rewards & Qantas Partnership Launch – HOYTS with BWM Dentsu
MTV Australia’s Same Sex Marriage Shutdown – MTV Australia
PwC’s The Press – PwC Australia with The Company You Keep & Notable Media

Best B2C Campaign
Aussie News Today – Tourism Australia with One Green Bean, Clemenger BBDO, UM & BuzzFeed 
Bolt Rate – Eleven for Gatorade 
Cochlear ‘Hearing Test in Disguise’ – Attention + Influence for Cochlear
End of Holden’s Australian Manufacturing – General Motors Holden
Neutrogena Skinnovation Collection – FleishmanHillard for Neutrogena
#NoRobe – The Mint Partners with Art Series Hotels, AKQA & Toben for Art Series Hotels

Best B2B Campaign
Calculating Congestion – CampaignLab for TomTom Telematics
The finder Awards – finder.com.au 
Fine Dining Strategy – The Cru with Nespresso 
Xero Small Business Insights – Xero with Sling & Stone

Best Campaign with a Small Budget
Australia’s First Poo-Powered Car – Queensland Urban Utilities
Australian Macadamias Welcomes ‘Little Mac’ to the World – Red Agency for Australian Macadamias 
BENCH PR for Code Like A Girl 
Twitter Great Barrier Reef Live Dive – Sling & Stone for Twitter
World’s First Virtual Reality Proposal – WE Buchan with Guerilla Creative for Zero Latency

Launch or Relaunch Campaign of the Year
10 Years of Gumtree – Fuel Communications for Gumtree
Aussie Scrabble Launch – Communicado for Mattel Australia
Philips Unhaunting – Eleven for Philips Lighting
Top of the Lake: China Girl launch – BBC Worldwide ANZ for BBC First

PR Team of the Year – Inhouse
finder.com.au
FOX SPORTS
General Motors Holden
Sydney Opera House
Xero

Best PR Employer
Hotwire
Klick Communications
Mkt. Communications
Red Agency
Sefiani Communications Group

Social Media Community Manager of the Year
Alycia Bryant – Social Media Community Specialist, Woolworths Supermarkets
Bronte Davy – Content & Community Manager, Red Agency
Claire Joachim – Social Media Manager, Sydney Opera House
Isabella Laws – Marketing Coordinator, Saski Collection

Best New PR Talent of the Year
Wilson da Silva – Senior Communications Advisor, Faculty of Engineering, University of New South Wales 
Alexandra Garner – Senior Account Executive, Edelman Australia
Andrea Philips – Account Manager, Red Agency
Belinda Punshon – Public Relations Specialist, finder.com.au

PR Leader of the Year
Jo Scard – Founder & Managing Director, Fifty Acres
Robyn Sefiani – Founder & Managing Director, Sefiani Communications Group
Steven Spurr – Chief Executive Officer Australia, Edelman
James Wright – Chief Executive Officer, Red Agency

PR Professional of the Year – Inhouse
Michelle Cull – PR & Media Manager, Queensland Urban Utilities
Josh Gardiner – Head of Communications, VICE AUNZ 
Kate Lillian Muir – PR & Communications Manager, The Australian Ballet

PR Professional of the Year – Agency
Shane Allison – Senior Account Director, Sefiani Communications Group
Katarina Farrell – Agency Lead, N2N Communications 
Cristina Fletcher – Senior Account Director, WE Buchan
Grant Richmond-Coggan – Business Director, Red Agency

Boutique or Small PR Agency of the Year
Aruga
CampaignLab
Cox Inall Change
Hunter Communications
Kicker Communications
Seven Communications

Midsize PR Agency of the Year
History Will Be Kind
Sauce Communications
Sefiani Communications Group
Think HQ

Large PR Agency of the Year
Herd MSL
Pulse Communications (an Ogilvy PR company)
Red Agency
Sling & Stone
WE Buchan

Annalise Brown, Managing Director, Bang PR
Kate Prideaux, General Manager of Commsand Public Relations, Crown Group
Leilani Abels, Managing Director, Thrive PR
Rob Sharp, Corporate Communications Executive, Ten
Sarah Kelly, Head of PR, HCF.com.au
Stuart Wragg, Head of Creativity, N2N Communications
Toby Hemming, Director, Bold Media
Aaron Michie, Head of Commercial Development, ABC
Russell Grimmer, Resilience, Crisis Planning & Communications – Advocacy, CUY Australis Consulting
Samantha Dybac, Managing Director & Founder, The PR Hub
Allison Lee, Director, Media & Public Relations, Destination NSW
Nathaniel Bradford, Managing Director, Bradford PR
Anne Costello, APAC Regional Director, Text 100
Sarah Mason, General Manager, Hausmann School of Public Relations
Tiffany Farrington, Director, Social Diary
Tim Addington, Director, TAG PR
Vanessa Liell, Managing Director, n2n
Matt Holmes, Co-Founder & Director, Poem
Nathan Burman, Head of PR & Communications, Twitter
Bec Brown, Managing Director, The Comms Department
David Breen, Head of Corporate Affairs, ING Direct
Dena Vassallo, Managing Director & Founder, SOCIETY
Jason Carnew, General Manager, Haystac
Nic Christensen, Head of Digital Comms, Nine
Tracy Jones, Principal, Creative Territory
Claire Salvetti, Managing Partner, One Green Bean
Lewis Shields, Agency Lead, Touch Creative
Teneille Rennick, Head of Corporate Communications, Australia, New Zealand & South Pacific, Visa
Vuki Vujasinovic, Founder & Managing Director, Sling & Stone
Robyn Sefiani, Managing Director, Sefiani Communications Group
Alain Grossbard, Preisdent, PRIA – VIC
Ava Lawler, MD, Weber Shandwick
Fern Canning-Brook, Managing Director, Edelman
Michelle Hampton, Founder, Magnum & Co
Roberto Pace, Managing Director Diversified Brands, Eleven PR
Ben Naparstek, Director – Content & Digital, Edelman Australia
Carl Ratcliff, CEO, One Green Bean
Emma-Jane Granleese, Founder & Managing Partner, History will be Kind
Michael Henderson, CEO, DEC
Derek Lau, Public Relations Manager, Kellogg ANZ
Jack Walden, CEO, The C Word
Joanne Painter, MD, Icon PR
Katie Barclay, Manging Parnter, Magnum & Co
Matthew Gain, Senior Vice President & Head of Audible APAC, Audible
Richard Brett, CEO, Ogilvy Public Relations
Jackie Quilter, PR & Media Director, McGrath Foundation
Kristen McGrath, Associate Director of Publicity and Promotions, Fox
Laura Cairnduff, Communications & Social Manager, HCF
Tim Powell, Managing Director, Dentsu Aegis Network
Vijay Solanki, CEO, IAB
Jackie Crossman, Executive Director, Red Agency
Kim McKay, Founder & Director, Klick Communications
Kristin Devitt, Managing Director, “KDPR”
Kurt McGuiness, Public Relations Manager, Volkswagen
Margaret Fearn, Principal, Fearnace Media
Rochelle Burbury, Principal, Third Avenue
Andrew Giles, Senior Manager – Communications & Public Relations, Canon Australia
Jenna Orme, FleishmanHillard, GM
Skye Lambley, Deputy Managing Director, Howorth
Sharyn Whitten, Director of Communications, NewsLifeMedia
Samantha Tannous, Principal, Relativity Communications
Alana Morton, Associate Vice President, Mastercard
Andrew Woodward, Principal, Andrew Woodward Consulting
James Wright, CEO/COO, Red Agency/Havas Creative Group
Jeremy Wrench, CEO, Capstone Hillsearch
Kata Farrell, GM / Head of Strategy, N2N Communications
Steve Spurr, CEO, Edelman
Harpreet Kalsi, Director, Cox Inall Ridgeway
Michelle Hutchison, Global Head of Communications, finder.com.au
Chris Savage, Business Growth Specialist, The Savage Company
Gillian Yeap, Director of Strategy, Finance & Operations, Keep Left
Liane Sayer-Roberts, Director, Sauce Communications
Nichola Patterson, CEO, Access DGC
Olivia Loughnan, Head of PR, Social Media & Sponsorship, Virgin Mobile
Steven Murphy, Head of Communications, Fremantle Media
Andrés Varela-Lopez, Digital Marketing Consultant, Self-Employed
Craig Heydon, Head of Communications, Wests Tigers
Dan Chamberlain, Executive Manager – Strategic Communications | Corporate Affairs, nbn Media
Natalie Giddings, Digital Marketing & Content Strategist, The Remarkables Group