Compass:
2025 Reflections and 2026 Projections
Compass:
2025 Reflections and 2026 Projections
Compass is an annual end‑of‑year gathering for the media and marketing community, featuring panel discussions where leading local voices from across the industry reflect on the year’s biggest developments, the local landscape, and share predictions for the year ahead.
Topics range from the state of the industry to current affairs and their impact on media and marketing, bringing conversations often held behind closed doors to a public forum. Each discussion is recorded and later made available as a podcast.
Stay tuned for content updates.
Meet your speakers
Christina Aventi
Christina started her career as a client at Unilever 25 years ago.
After getting a solid grounding in marketing and category management, she jumped ship and found a permanent home as a strategist, speaking the many languages of strategy – business, marketing, brand and comms.
Christina has contributed to award-winning, effective campaigns across an array of clients (Retail, Finance, FMCG) and is most proud of the behaviour change work she has been part of in both the commercial and social marketing sector, including domestic violence, anti-vaping and road safety initiatives.
An industry commentator (diversity and memory science) and regular panellist on ABC’s Gruen, Christina has led BMF to be the most effective agency in Australia (2017, 2019 and most recently 2024) and number 3 in the world in the WARC Creative Effectiveness ratings.
Bel Harper
Bio coming soon...
Andrew Kolb
Kolby is an award-winning brand strategist at VML, based in Brisbane he leads the Brand Strategy (BX) teams across the region. His strategic focus is to create brands that have a strong emotional connection with their customers and deliver brand experiences that lead to strong commercial growth for his clients.
With broad experience working with top-tier clients, he has developed and implemented work for clients including: FMCG (Coca-Cola, Lion), Education (University of Queensland, Bond Uni and QUT), Retail (Lotteries, TerryWhite Chemmart, Amart Furniture and Foot Locker), and Travel (Tourism and Events Queensland, Brisbane Marketing).
Andrew has also worked extensively on a number of large-scale brand transformation campaigns. These brand campaigns all celebrated a strong brand and customer truth that was discovered through a range of research tools including leveraging BAV®, the largest and longest quantitative study of brands globally which is a proprietary research tool of VML. He leads that research survey here in Australia, working closely with the global team to roll it out each year.
Andrew is currently working with the Brisbane 2032 Organising Committee to develop the brand strategy for the Brisbane 2032 Olympic and Paralympic Games – a brand set to captivate a global audience of over 4 billion.
Margie Reid
Margie Reid is CEO and Partner at Thinkerbell, Australia’s most creative agency that delivers a joined up model of brand, creative, media and earned together to deliver Measured Magic to their clients. With over 25 years in advertising, eight years ago Margie joined forces with her business partners to start their own agency - Thinkerbell and have gone on to create the fastest growing start up business with a team of over 180 people across Australia and New Zealand.
Thinkerbell has been awarded Adnews Agency of the Year in 2024 as well as B&T Advertising Agency of the Year in 2023. Margie was recently recognised by Adnews as a Champion of Change Powerlist, celebrating DE&I progress in media, marketing and advertising. It honours the people, programs and policies creating significant inroads towards a more diverse and inclusive adland.
Prior to Thinkerbell, Margie ran Melbourne's largest media agency, OMD, as well as working at UM and Carat throughout her 18 years in this area of advertising.
Kirsty Lucas
Kirsty Lucas is the Senior Vice President of Aviation Marketing & Partnerships at Brisbane Airport, partnering with more than 30 airlines to deliver targeted, demand-driving marketing initiatives as Brisbane prepares to welcome the world for the 2032 Olympic and Paralympic Games.
Previously, as International Manager for Experience Gold Coast, Kirsty led a team of international specialists to drive the rebound of international inbound travel following the COVID-19 pandemic. Her career has also included leading the Australian market as General Manager for Scoot, the low-cost carrier of Singapore Airlines, as well as roles spanning hotels, public relations, and tourism marketing in both Western Australia and New South Wales.
Known for her strategic vision and ability to forge lasting industry partnerships, Kirsty combines deep sector expertise with a proven record of delivering results that create value for destinations, airlines, and commercial partners alike.
Remy Brassac
Anita Ayres
Anita is a seasoned Marketing leader with over 15 years of experience across agency, consulting and senior marketing leadership roles within the Financial Services sector. She served as Head of Marketing and Innovation at StatePlus and Aware Super before transitioning to consulting with KPMG and Kantar, where she led brand transformation and growth strategy initiatives for clients globally.
Passionate about helping businesses find and unlock consumer-led growth, Anita helps Executives and Boards to create a bridge between customer insight, market understanding and brand implementation, with a clear focus on driving business and brand growth.
Elliott Bledsoe
Elliott Bledsoe is an arts marketing consultant working with artists and arts organisations to introduce marketing strategy and optimise their marketing communications efforts – whether IRL, URL or hybrid (in-person, online or both). Through Agentry Elliott has worked with arts media company ArtsHub, BlakDance, the peak body First Nations contemporary dance, disability-led dance organisation, Sprung Dance, as well as the Australian Network for Art and Technology (ANAT), Brisbane Chamber Choir, the Institute of Modern Art (IMA), the International Federation of Arts Councils and Culture Agencies (IFACCA) and many others. Elliott holds a Master of Marketing from RMIT University and is recognised as a Certified Practising Marketer. In 2021 and 2022 he was the Arts Marketing and Digital Competency mentor in the Regional Arts Services Network (RASN) Creative Business Champions (CBC) program. Before starting Agentry, Elliott held marketing and digital positions with the Queensland Writers Centre, ABC Radio National, the Australia Council for the Arts (now Creative Australia) and others. Elliott also has extensive experience in copyright and is the President of Wikimedia Australia and the Co-lead of Creative Commons Australia.
Sean O'Brien
Sean O’Brien is the Managing Director of Nine Entertainment Adelaide.
With over 35 years dedicated to all facets of the media industry—from television and radio to digital and print—Sean is a highly experienced executive known for fostering innovative environments and building exceptional teams that deliver commercial and audience success for some of Australia’s largest media companies.
Committed to giving back, Sean is currently an Advisory Board Member for Frontline Mental Health. He brings his governance expertise, refined as a graduate of the Australian Institute of Company Directors, to various organisations, including his past Director roles with Telethon SA, Down Syndrome SA, and White Ribbon Australia.
When he isn't in the office, Sean enjoys music, staying active, and (on occasion) attempting to keep the peace as a central umpire for the Adelaide Football League during the winter months.
Kelly Healy
Kelly Healy Bio: Kelly is an innovative Senior Media Executive with over 20 years experience in Television, Radio, Print, and Digital Media. She has held executive positions at some Australia's leading media corporations, as well as award winning full service agencies. Kelly has successfully launched a creative integration department that has received several awards for their client service, as well as creative thinking. She has a proven track record in developing award winning campaigns, as well as building and developing high performing, award winning, sales teams.
Clare Pickens
Clare Pickens is a creative agency leader with over 15 years of experience building businesses through creativity. Having worked across multiple markets and client categories, she has a progressive view of creativity and what it takes to deliver innovative and effective work. She has led brand strategy and creative quality, delivering on business objectives for clients including Uber, Nike, Mondelez, Instagram, Heineken, P&G, Netflix, Diageo, Levi’s and Booking.com.
Prior to joining Leo Burnett Australia, Clare was Managing Director of HERC Amsterdam and worked for ten years at Wieden+Kennedy in Amsterdam and London, leading an international team and managing a range of successful global clients.
During a small career hiatus, Clare volunteered offshore with Sea Shepherd and completed a master’s degree in international relations before returning to the industry with renewed vigour for meaningful change at a pertinent time when brands are reassessing their role in society and progressive ambition. With a passion for finding unexpected solutions, Clare is passionate about the strategic partnership of business and creativity, leading motivated and effective teams and having a good dose of fun while doing so.
Adele Gibb
I’m an experienced media leader with over 25 years in media strategy, commercial growth, and building high-performing teams. As Managing Director of Carat South Australia at dentsu, I’m proud to lead a talented team of 27 specialists who bring creativity, curiosity, and care to every client partnership.
Empathetic leadership is at the heart of everything I do. I believe that when people feel seen, supported, and inspired, performance naturally follows. Throughout my career—including senior roles at Paramount, Network 10, and Foxtel—I’ve focused on developing people, fostering trust, and delivering meaningful results for clients and communities alike.
I also co-lead government media campaigns in South Australia and have helped raise over $500k in media support for not-for-profit causes. Named to the B&T Women in Media Power List (2024 & 2025) and a multiple-time Media I Award winner, I’m driven by purpose, progress, and people.
Katheryn Korczak
Katheryn is an award-winning copywriter and Head of Copy/Co-Owner of creative agency, NATION. She has a Bachelor of Commerce (Marketing and Management) from the University of Adelaide and has completed national creative and copywriting courses. Katheryn’s been working in advertising for the last 15 years between SA and Victoria, with her folio spanning the public and private sector with everything from branding to behaviour change campaigns. She is a current tutor for AWARD School and has previously been their Head of SA. Katheryn has appeared on ABC’s Gruen, is a vocal member of the ‘Less Than 10%’ group and sits on the consumer advisory board of the charity, Still Aware. She is a passionate advocate for women in creative industries and is also a proud Mum of two.
Michael Healy
Bio coming soon
Kristina Green
As Chief Marketing & Growth Officer at HIF Australia, Kristina leads the brand strategy, marketing, member engagement and distribution channels across broker, digital, and the sales team. She is on a mission to make health insurance feel more human and to demonstrate how HIF supports its members live their best, healthy life. Kristina has 20 years’ client-side marketing experience and has led brand, marketing, partnerships, and digital transformations at HBF, Bankwest and the Water Corporation prior to joining HIF.
Alice Manners
Mark Braddock
A kid who just loved to draw. Well, Mark Braddock is still that kid, but he’s also the brilliant, brave, ballsy creative entrepreneur who, together with his partner Tanya, grew Block out of his parents’ poolroom into one of Australia’s leading brand-first agencies. Mark pretends it was all by accident, involving his dad forcing him to study design instead of art, a series of dull ad agency jobs, a lucky winning entry to Cannes Young Lions to represent Australia, and of course, the Tanya factor. But don’t let that fool you—Mark is one of the most naturally gifted creatives around and a lot more ambitious, gutsy, and driven than his bearded and mumbling appearance suggests.
After winning his ticket to Cannes, his talent earned him senior roles at Ogilvy New York on IBM, American Express, and Jaguar, and later at the creative powerhouse of The Martin Agency on Target, Olympus, Saab, and US Trust.
Despite the big awards and major accounts, Mark always dreamed of building something with Tanya that meant more than just success. A place where creativity can unleash real positive change for clients, consumers, and the world. It didn’t exist when they returned to Perth, so they built it.
Luke Whelan
Bio coming soon
Asier Carazo
Bio coming soon
Ben Wicks
Ben is currently looking after the marketing and growth strategy across all snacking portfolios including chocolate, biscuit, candy and snack bars for the Australian and New Zealand markets at Mondelēz International, the global snacking leader behind iconic brands including Cadbury, Toblerone, Oreo, Philadelphia and The Natural Confectionary Co.
He started his journey with Mondelēz International (previously known as Kraft) in 2009, and over the years, he has taken on diverse roles in local, regional and global marketing leadership and general management.
With a career spanning over 25 years in the fast-moving consumer goods industry, he has also contributed to companies like Carlton & United Breweries/ Foster International and Mars Incorporated, holding various marketing and commercial leadership positions.
As a leader, he is passionate about developing diverse high performing teams, championing breakthrough ideas and impactful marketing innovation to drive business and brand transformation.
Native of Australia, he is a graduate of the Queensland University of Technology. He had the chance to live in both Australia and Switzerland with his wife, their three teenage children and black Labrador. Outside of work, he considers himself a “sports nut” and enjoys spending time in nature whenever he can!
Naomi Gorringe
Naomi Gorringe is the Head of Marketing at Southern Cross Austereo (SCA), responsible for the full portfolio of brands including LiSTNR, HIT and Triple M.
Prior to joining SCA, Naomi had a successful career in the advertising industry, holding leadership roles at Clemenger BBDO, TBWA and Leo Burnett amongst others. Having worked across most categories and sectors in her career, she has led many campaigns that have been recognised at global awards shows; highlights include over 30 Cannes Lions and 10 D&AD pencils. Naomi is a graduate of The Marketing Academy and the Australian Institute of Company Directors and recently completed 8 years on the board of children’s education charity, Ardoch, serving as Chair or the last 2 years.
Clive Dickens
Meliora International Managing Partner Clive Dickens is a British-born media and technology executive known for driving digital innovation in the broadcast and telecommunications industries. Over a career spanning more than 30 years, Dickens has held senior roles in radio, television, and tech companies across the UK and Australia. He is recognized for his journey from London to Sydney and his contributions to transforming media content through technology.
Danika Porter
Danika Porter is a marketing and communications leader, with diverse global experience spanning the tourism, publishing and media industries.
Her early career started in tourism across premium resorts in the US, Canada and the UK, before shifting into a broadcasting and media career in London. Relocating to Sydney, she led marketing teams for national and international multi-brand companies for 14 years at Beyond Television, Mumbrella and Bauer Media. Her role as Communications Director at Bauer, then Are Media, oversaw the consumer PR for Australia’s leading magazine titles, as well as all corporate and crisis communications.
Three years ago, she returned to her home state of Tasmania as Head of Brand and Marketing managing the premium tourism brands of Saffire Freycinet, MACq 01 Hotel and The Henry Jones Art Hotel, along with the bar and restaurant collection. Critical to her strategy marketing both the state of Tasmania as a destination, along with converting travellers from the national and international markets, is PR and leading with earned-first ideas.
Parallel to her career, for over two decades she's also shared her worldwide adventures as a travel writer published in the likes of Get Lost magazine, Vacations & Travel, Escape, Australian Women’s Weekly and Marie Claire.
Amr Elsayad
Amr Elsayed is a strategist and creative leader with a deep passion for Tasmania’s marketing and creative industries. As Chair of the Diemen Awards, he champions and celebrates the state’s growing community of makers, thinkers and storytellers. In his role as Head of Digital Business at Kings Digital, Amr leads teams that bring strategy and creativity together to deliver meaningful results. He is also the founder of Social Social, a platform that connects people through content, culture and community. Across his work, Amr is driven by a belief that Tasmania’s creative sector can punch well above its weight and define its own distinct voice on the national stage.
Craig Herbert
Craig Herbert has worked in the media industry across four decades as a journalist and editor for News Corp in Brisbane, Sydney, Melbourne, Townsville and Hobart where is currently the editor of the Mercury.
Craig is a passionate storyteller and believer in advocating for the best outcomes for the community he lives and works in. At a time when audiences now have multiple choices for sourcing information, Craig maintains professional journalism has never been more important in helping readers shape their opinions and inform their choices across so many topics.
Imogen Hewitt
Imogen has spent 25 years in full service, media and creative agencies both in Australia and South East Asia. A career strategist she has parlayed her skills in insight, instinct and understanding people into agency leadership roles. In 2024, she was appointed Chief Media Officer for Publicis Groupe ANZ while retaining her role as CEO of Spark Foundry ANZ.
Since taking on the position of Spark Foundry Australia CEO four years ago, Imogen has accelerated the growth of the agency exponentially. Topping the new business lists in 2020 and 2022, Spark Foundry has more than doubled in size in the last three years while also becoming one of Australia’s happiest agencies. In 2022, Imogen expanded her remit to include Spark Foundry New Zealand.
Recently, she was named #3 in Mediaweek Australia’s 2023 Agency 50 Power List and has been recognised on the B&T Women In Media Power List every year since 2017. She has also previously been named as one of Campaign Asia’s ‘Women to Watch’ in 2017 and 2020.
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About Compass Conference
Join the community to ponder the year of disruption in the marketing and media industry and delve into the trends that will shape the future. Compass runs as a seven-city roadshow covering Hobart, Brisbane, Sydney, Perth, Adelaide, Melbourne and Auckland.
Acknowledgement of Country
We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW. We pay our respects to the people, the cultures and the elders past, present and emerging.