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The Core Agency wins creative duties for Pet Circle

Australian pet supplies company Pet Circle has appointed The Core Agency as its creative agency of record, following a competitive pitch.

The independent agency will handle brand development, design, digital and integrated advertising for Pet Circle, with the first work to appear over the next couple of months.

The online website appointed the agency after they demonstrated clear strategic thinking during the pitch.

Christian Finucane, co-founder and creative partner at The Core Agency, said Pet Circle was in “a great position” to grow to the next level.

“We are really pleased that our pitch idea was chosen to help them achieve their bold ambitions for the brand. And our trio of agency goldfish are doing backflips with excitement,” Finucane said.

Juvita Janto, marketing director at Pet Circle, added: “Pet Circle is getting ready for accelerated growth and the work that The Core Agency presented us will play a huge role in helping us lead the trend in healthy food for pets.”

The Core Agency’s other clients include QBE, RSVP and the Cook Islands. The new win is the first in a series of business wins yet to be announced by the agency.

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