Dare Iced Coffee plays autocorrect
Lion’s Dare Iced Coffee has launched the next part of its Head All Over The Place campaign, with paid search ads targeting people misspelling common words when using Google.
The top 300 most misspelled words are linked to ads for Dare and its online Dare Arcade game.
For instance, when a users type a word like “accomodate”, an ad from Dare appears at the top of the search results saying “Accomodate? Oops – Head All Over the Place?”
Melbourne creative agency AJF Partnership is behind the idea with the execution done by Google and Starcom Mediavest. The Head All Over The Place campaign has been running since April and was shortlisted as one of the Mumbrella ads of the month.
Cameron Boon
The Snickers ‘You’re Not You When You’re Hungry’ campaign did this a few weeks back.
http://mashable.com/2013/05/01.....spellings/
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Most of the time Google autocorrects spelling mistakes. And Snickers did it already.
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Great idea to integrate Google this way – love these ads.
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I thought we were behind this idea? http://au.businessinsider.com/.....-ad-2013-5
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Dare and Snickers do seem to have very similar thoughts behind them
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If the ad doesn’t get clicked on, Google will stop serving it. Sounds like an above-the-line shop trying to do digital.
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This is one of those ‘only for ad land ‘ ideas , I.e nobody outside of ad land would know or care. I won’t even mention the quality score factor and poor user experience which is suppose to be central to the ad words service and policy.Shame on Google . I’m surprised they didn’t sell starcom a pre-roll for that YouTube clip. Because that’s a good use of money to…
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So the advertiser is paying for a whole bunch of irrelevant clicks that are going to end up being expensive and worthless?
Most agencies do that anyway, but they aren’t so shameless to call it an idea.
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