Dedicated pay-TV awards scrapped, as ASTRA joins rest of industry in the AACTA Awards scheme
Pay-TV industry body ASTRA is scrapping its own awards scheme and joining with the industry screen awards the AACTA Awards.
Pay-TV industry’s ASTRA awards are to fold into the AACTA awards
“While we’re sorry to bid farewell to the ASTRAs, we’re also gratified that subscription television has achieved the depth, breadth and quality to confidently participate in this larger and more competitive awards ceremony,” said Andrew Maiden CEO of ASTRA.
“Now we’re twenty years old, the subscription television industry produces quality content that we believe is unparalleled on Australian screens. Therefore the time is right for subscription television content to compete with the best in Australia for the nation’s highest accolade,.”
The ASTRA Awards have been held continuously for 13 years since 2002.
AFI AACTA CEO Damian Trewhella argued the move was a positive step forward for both organisations.
“AACTA is delighted to partner with ASTRA to recognise excellence in Australian subscription television via the AACTA Awards,” said Trewhella.
“AACTA’s peer-assessed Awards are modelled on global best-practice in line with the Oscars and BAFTAs, and therefore bring rigorous debate by the industry’s best to discuss and determine outstanding achievement in film, television and now more specifically subscription television via a select number of dedicated awards.”
The organisations said they would announce the detailed subscription television categories in 2016 ahead of next year’s 6th AACTA Awards presented by Presto.
Nic Christensen
Now the ATTRAACTAS?
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