F.Y.I.

Dermal Therapy’s ‘first-ever’ OOH campaign launches

Dermal Therapy has released “its first-ever nationwide out-of-home (OOH) campaign”.

The announcement:

Dermal Therapy, a trusted name in skincare solutions, is thrilled to announce the launch of its first-ever nationwide out-of-home (OOH) campaign. This ground-breaking initiative stars six of Australia’s most beloved beauty and lifestyle influencers, including Dermal Therapy’s newly signed creative director Roj Torabi, alongside Liz Claire, Max May, Olivia May, Onella Muralidharan, and Alex Davidson, who have a combined reach of over 1 million followers.

Entitled “IT WORKS,” the campaign has rolled out across Sydney, Melbourne, Brisbane, Adelaide, and Perth for 12 weeks starting yesterday June 2, 2024. It aims to celebrate the diverse beauty and skincare needs of Australians by showcasing Dermal Therapy’s commitment to providing effective, dermatologically tested products for everyone.

Meet the Influencers:

● Roj Torabi – A celebrated influencer known for her in-depth skincare knowledge and engaging content. Roj has recently been appointed as Dermal Therapy’s first ever creative director
● Liz Claire – A beauty and lifestyle guru famed for her honest reviews and skincare tips
● Max May – A celebrity makeup artist renowned for his keen eye for detail and expertise in flawless skin preparation
● Olivia May – Australian athlete recognized for her natural beauty and holistic approach to health and wellness
● Onella Muralidharan – A vibrant personality with a passion for skincare and selflove
● Alex Davidson – An advocate for self-care and mental well-being, seamlessly integrating skincare into her routine

These influencers, who will be sharing their favourite products from Dermal Therapy will be featured in creatives that will appear across high street and railway billboards, in store point of sale material as well as the brand’s owned social channels. The campaign aims to connect with a broad audience by showcasing the effectiveness and innovative formulations of Dermal Therapy’s product ranges.

“We are incredibly excited to launch our first out-of-home campaign with such a talented and diverse group of influencers,” says Steven Sher, founder of Dermal Therapy and Lacorium Health. “Each of these individuals brings something unique to the table, and together, they represent the heart of Dermal Therapy – effective skincare for real people. We hope this campaign will inspire more Australians to take their skincare seriously and discover the benefits of Dermal Therapy products.”

Source: Little Bird PR

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