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Ebay warns Australians about the dangers of being a last-minute shopper

Online market place eBay has launched its ‘First Minute’ campaign by poking fun at last-minute shoppers in a series of social videos.

Similar to its ‘Fill Your Cart with Colour’ campaign, the social videos use well-known memes to portray last-minute gift fails.

Each video is built of a statistic including “50% of Australians say last-minute shopping makes them feel like this” and “Australian men are two times more likely than women to do last minute Christmas shopping at the supermarket”.

The ads will appear on social media and were created by 72andSunny.

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