Elissa Ratliff returns to Mamamia as head of podcasts

Elissa Ratliff has returned to Mamamia after leaving the publisher last year to join Pacific Magazines.

Ratliff has taken on the title of head of podcasts, after leaving in October as managing producer of podcasts. She was head of audio at Pacific, working across the publisher’s growing suite of podcasts.

Ratliff has returned to Mamamia as head of podcasts

Ratliff has a long history with Mamamia, having begun her career there as an intern in 2012. Founder Mia Freedman celebrated her return on Instagram, calling it a ‘proud day’ for Ratliff’s family, Mamamia and ‘for every young woman with a dream to work in media’.

View this post on Instagram

This is @lizaratliff who many Mamamia Outloud listeners will know as Producer Lize because for several years until 2019 she produced our flagship shows, Outloud and No Filter. The photo on the left was taken eight years ago on the day she started at Mamamia as an intern. Today, she begins her new role as Head Of Podcasts at Mamamia, the largest women’s podcast network in the world with over 70 million downloads of our 28 shows (Mamamia Outloud alone has grown to more than 1m downloads per month). Lize is a proud country girl from Barraba (it’s near Tamworth) and has had many roles here at Mamamia as she has worked her way up, including a short stint as my EA. She crashed my car one time on the way back from dropping some beauty products to a women’s shelter and was scared to tell me. I laughed. Had she not told me about the ding I would have surely never noticed. Today is such a proud day for her family, her @mamamiaaus family and for every young woman with a dream to work in media. How lucky we are to have her leading such a capable team that has been led previously by so many extraordinary women including @moniquebowley @_rachelcorbett and @bridgetnortheast . Working with women and watching them fly is the best part of working at Mamamia IMO. Brava, Lize. ???Welcome home. ❤️❤️❤️❤️

A post shared by Mia Freedman (@miafreedman) on Aug 9, 2020 at 11:14pm PDT

Ratliff’s move to Pacific Magazines came as the publisher announced its merger with Bauer Media. The coming together of the two media businesses resulted in around 200 redundancies. More have followed under private equity fund Mercury Capital, which purchased Bauer’s ANZ assets from its German owner earlier this year.

Mamamia’s previous head of podcasts, Rachel Corbett, resigned in March. The role was filled by assistant head of podcasts Bridget Northeast. Northeast appears to have left the business, with Freedman thanking her for her time in the role.

“How lucky we are to have [Ratliff] leading such a capable team that has been led previously by so many extraordinary women including @moniquebowley [Monique Bowley], @_rachelcorbett [Corbett] and @bridgetnortheast [Northeast]. Working with women and watching them fly is the best part of working at Mamamia,” she said on Instagram.

Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

topics Bauer MediaBridget NortheastElissa RatliffmamamiaMamamia Podcast NetworkMercury CapitalMia FreedmanMonique BowleyPacific MagazinespodcastpodcastsRachel Corbett

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Comments: 2

Peter Taylor 11 Aug 20

So deserved – well done Lize (and awesome decision Mia and team).

Reply

Well done 11 Aug 20

Great for Elissa. Another example of major digital talent lost from mag world thanks to the criminal stupidity and blindness of Bauer and their awful management class.

Reply

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