Emotive and 3rdspace lead the Mumbrella Entertainment Awards shortlist
Creative agency Emotive and specialist content agency 3rdspace have scored the highest number of shortlisted entries at the Mumbrella Entertainment Marketing Awards, which this year incorporates the BEFEST Awards.
Emotive, led by Simon Joyce, scored nominations in seven categories including Best Content Strategy, Best Use of Music, Advertising Campaign of the Year and Best Branded Entertainment (Fiction).
Emotive’s nominations where for two campaigns, LYNX Australia – Find Your Aussie Magic with PHD and Liquid Ideas as well as Audible.com.au – Said I Read You… But I Lied, with Poem and M2M.
3rdpsace came away with four shortlistings for work on campaigns for the ACCC, Pepsi Max and Study Gold Coast, while it was also nominated for Content Company of the Year.
Vice won Content Company of the Year at least year’s awards
A range of brands and agencies also scored multiple nominations across the 18 categories including the Australian Ballet, Bring, The Monkeys, The Royals, Vice, Bauer Media and Frank PR.
Meanwhile, categories for PR Agency of the Year and Creative Agency of the Year have been combined to form Agency of the Year. In total, 44 brands and agencies have scored one nomination or more this year.
The Mumbrella Entertainment Awards will be handed out on November 22 at The Star in Sydney with tickets on sale now.
The 2018 Mumbrella Entertainment Awards shortlist:
BEST INFLUENCER CAMPAIGN OR SOCIAL STRATEGY
Deadpool 2 Super Duper Cut: #Babylegs – Frank Pr For Twentieth Century Fox Home Entertainment
Ed Sheeran ÷ (Divide) Australia/NZ Tour – Mushroom Promotions for Frontier Touring
#MojitoMoments – Tribe with OMD Create for Bacardi
Rekicked – BRING with Milk Money for Optus
The Greatest Dance with Shannon Holtzapffel – Frank PR for Twentieth Century Fox Home Entertainment
Thrush: The Musical – Bayer (Canesten)
BEST CONTENT STRATEGY
BLUiE – Bashful with TSE for The Star
Is Australia a Welcoming and Safe Country? – Join Our Human Rainbow – 3rdspace Communications with SteadLane and Study Gold Coast for Study Gold Coast
Said I Read You… But I Lied – Emotive with Poem & M2M for Audible.com.au
Sexplanations – VICE Australia for Durex
Team up with Dexus – Dexus with Paper Moose
Thrush: The Musical – Bayer (Canesten)
Tough Conversations – The Royals with Finch, Safari, Whooshkaa and Of Character for Mercedes-Benz Vans
BEST USE OF A SMALL BUDGET
Blue Planet II: Take A Deep Breath – BBC Studios ANZ for BBC Earth
Get What You Pay For – 3rdspace Communications for Australian Competition and Consumer Commission (ACCC)
Like a Local – Lake Wanaka Tourism with Yound and Shand for Lake Wanaka Tourism
Little Carnival – Redengine SCC with Big Kahuna / Fleishman Hillard for Carnival Cruise Line
NEST by iSelect – HooZu with Maxus for iSelect
Opera Australia’s Guide to Modern Living – Opera Australia with Ketchup
Puppy Pal – Banter & Airtasker
BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION
NBC Universal with E! Australia & PrettyLittleThing.com
“I Can’t Believe it’s Frozen” – The Studio, Southern Cross Austereo Melbourne (Hit Network) for Dr Oetker Ristorante Pizza
VB Knock Off – The Studio, Southern Cross Austereo Melbourne (Triple M) for Carlton United Breweries (Victoria Bitter)
BEST BRANDED PUBLICATION (PRINT OR ONLINE)
Woolworths Fresh Magazine – NewsCorp for Woolworths
Balletomane – The Australian Ballet
BEST USE OF MUSIC
Need For Speed – Steve Aoki Collaboration – EA/FireMonkeys with Steve Aoki/Dim Mak Records for Need For Speed No Limits
Pepsi Max, Far Away in Time – 3rdspace Communications with Borneo and Pepsi Max for Pepsi Max
Rekicked – BRING with Milk Money for Optus
Said I Read You… But I Lied – Emotive with Poem & M2M for Audible.com.au
BEST USE OF INTERACTIVE/GAMING
Mind Racer – Deakin University with Hardhat and Boom Studios for Deakin University
Pacific Fair Commonwealth Games 2018 – The Creative Shop for Pacific Fair – AMP Capital
Poem, Plaza Films, The Editors, Fin Design & Effects and Song Zu – The Monkeys for UNICEF
BEST USE OF EXPERIENTIAL
BLUiE – Bashful with TSE for The Star
Grey Goose French Riviera – Yakusan Brand Experience Group with Ogilvy PR and OMD for Grey Goose / Bacardi Martini
Mind Racer – Deakin University with Hardhat and Boom Studios for Deakin University
Optus 5G Live – Optus with M&C Saatchi Sport & Entertainment, Yes Agency and Staples VR
Samsung Vivid 2018 – Imagination
Use Your Clever – La Trobe University with SDWM and Airbag for La Trobe University
BEST USE OF FILM CRAFT / BEST EXECUTION
LYNX Australia – Find Your Aussie Magic – Emotive with PHD & Liquid Ideas for Unilever / LYNX
Unpack Your Potential – Commoner with Cesar Salmeron for Australia Post
Journey of a Costume – The Australian Ballet
Race to the Races – Mint Films for TAB
BEST BRANDED CONTENT CAMPAIGN
LYNX Australia – Find Your Aussie Magic – Emotive with PHD & Liquid Ideas for Unilever / LYNX
Nothing To Prove – Bauer Media – Story54 with Lacuna Agency for Holden Equinox
Said I Read You… But I Lied – Emotive with Poem & M2M for Audible.com.au
Thrush: The Musical – Bayer (Canesten)
Tough Conversations – The Royals with Finch, Safari, Whooshkaa and Of Character for Mercedes-Benz Vans
Will it Stick? – Channel T for 3M Post-it Notes
BEST BRANDED ENTERTAINMENT (NON-FICTION)
Mutti Deliciously Ever After – One Green Bean for Mutti Australia
Will it Stick? – Channel T for 3M Post-it Notes
Life Stages – Hellofuture.tv with OMD Create for Ancestry DNA
Australian as it Gets – The Monkeys with Boxing Clever, EXIT Films, The Editors, Song Zu and The Kitchen for IAG/CGU
Hot Heads – VICE Australia for AirAsia
Unpack Your Potential – Commoner for Australia Post
BEST BRANDED ENTERTAINMENT (FICTION)
A Very Merry Mistake – Host Havas with Finch for Air New Zealand
Footy Retirement Village – Sportsbet
Long Way – The Monkeys with FINCH, The Butchery and Song Zu for IAG/NRMA
LYNX Australia – Find Your Aussie Magic – Emotive with PHD & Liquid Ideas for Unilever / LYNX
ENTERTAINMENT BRAND OF THE YEAR
Frontier Touring
TEG Pty Ltd
The Australian Ballet
PR CAMPAIGN OF THE YEAR
Paul McCartney One On One Australian Tour – Mushroom Promotions for Frontier Touring
Runway in the Sky – Virgin Australia with Enthral and Kate & Co for Virgin Australia
The Greatest Showman – Frank PR for Twentieth Century Fox Home Entertainment
The Xbox Stay N’ Play – opr Agency with Maverick for Xbox Australia
AGENCY OF THE YEAR
BRING
Pulse Communications, part of opr Agency
MARKETING TEAM OF THE YEAR
War on Waste – Australian Broadcasting Corporation
Consumer Marketing Team – Nine
CONTENT COMPANY OF THE YEAR
3rdspace Communications
Bauer Media for Story54
Junkee Media
Enthral
Sportsbet
VICE Australia
ADVERTISING CAMPAIGN OF THE YEAR
2018 FIFA World Cup – SBS
Kennedy Molloy ‘duos’ – Southern Cross Austereo with Triple M Marketing for Triple M – Kennedy Molloy
LYNX Australia – Find Your Aussie Magic – Emotive with PHD & Liquid Ideas for Unilever / LYNX
No Gender Selective Tax – Bauer Media for Story54
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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