Enrichd Group crafts media strategy for South Sydney Rabbitohs’ 2026 official teamwear collection

The South Sydney Rabbitohs have unveiled their 2026 Official Teamwear Collection, and Enrichd Group is spearheading its media strategy.

The announcement:

In a bold move bridging sport and everyday style, the South Sydney Rabbitohs have unveiled their 2026 Official Teamwear Collection — a range designed for training, match days, and everything in between.

The initial drop went live this week exclusively on the Rabbitohs’ official website, marking the start of a month-long rollout that will see additional teamwear styles released progressively. The campaign highlights how the Rabbitohs’ legacy translates seamlessly into everyday wear for supporters.

“This launch is about celebrating the Rabbitohs identity in everyday life — not just on game day,” said Tyler Garske, marketing manager of South Sydney Rabbitohs. “The new range gives fans something they can wear with pride anywhere, blending our heritage with contemporary street style.”

To amplify the launch, the Enrichd Group has been appointed to lead the paid media strategy across Google, YouTube, Pinterest, TikTok, and Meta, targeting both loyal Rabbitohs fans and new lifestyle audiences looking for versatile teamwear that works beyond the field.

Claire O’Mahony, digital director at Enrichd Group, added: “The Rabbitohs are such a powerful cultural brand. Our focus was on amplifying that heritage in a fresh, relevant way — connecting with fans wherever they are, and connect in new ways to new audiences.”

This partnership marks a fresh chapter for the Rabbitohs brand, showcasing how official teamwear can merge sport, pride, and everyday versatility in a way that few NRL clubs have executed before.

Source: Enrichd Group