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Future of Search & Voice

http://bit.ly/FebIMSearch

Ready to excel in Search and Growth marketing in 2019?
It’s being predicted that more than 50 per cent of searches will be voice-based by 2020. With this in mind, it’s never been a more important time to prepare and plan your Search Engine Optimisation and Voice Engine Optimisation mix than now!

Join us as we kick off 2019 by taking a deep dive into SEO and VEO tactics to overcome challenges and inspire you with new ideas. Consumers are changing how they’re searching and we’ll be discussing what’s new and what this means for marketers who want to stay ahead of their competitors.

Our speakers will share what’s happening now and what’s next in Search, as well as how they plan and prioritise their search strategies to get the best results.

Get your ticket now.

At this event our expert speakers will cover:

Why and how to adopt Voice Engine Optimisation for your business
Why market-leading brands have embraced voice as the next frontier of customer engagement
How to get your search mix right
How to differentiate yourself from the competition with smart SEO
Inclusions:

The opportunity to network with attendees (8:00am – 8:30am)
Tea, coffee and a light snack will be served during the networking time
The audience will sit (theatre style) to listen to the presentations
We will have 3 speakers each presenting for 15-20 minutes
Question and answer time will be held at the end
All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!
Annual passes are now available for 2019! Find out more.

Speakers
Azi Farjad, Developer Evangelist – Alexa Skills, Amazon

Azi is an Alexa Developer Evangelist at Amazon. Her role involves inspiring and helping developers to build voice experiences using Alexa. She has been a developer and software consultant for a variety of products during her career. She believes we can create more engaging experiences for users when we use voice technology and she is passionate to help solving problems using these capabilities.

Azi will talk about importance of voice technology and how designing for voice is different from designing for graphical user interfaces.

Chris Sonn, Senior Manager – Digital Marketing, Virgin Money

Client side, agency side, fintech side, Chris has taken on and solved a great number of marketing challenges, through data, technology and a layer of common sense. 14 years of supporting business small and large led him to specialise in the dark arts of what some call digital marketing, others growth marketing, or even dare I say online marketing. It so happens marketing challenges and financial services go hand in hand so voila!

Under his current remit, media optimisation, search (paid and organic), web analytics, content marketing , CRO, personalisation, audience segmentation and activation

Chris will discuss how you can connect the dots between SEO, Content & Voice search, in order to boost your brand’s awareness and experience in the one go. Don’t expect blue sky inspirational visions, this will be focused on enabling attendees to walk away with stuff they can actually implement.

Karen Lewis, Head of Digital and Performance Marketing, Salmat

Karen Lewis is an advocate for digital innovation and women in Tech. Originally from the UK she moved to Australia eight years ago and has since worked with brands such as TAL, David Jones, Citibank and Woolworths.

Currently she is Head of Digital and Performance Marketing at Salmat, where she is focused on achieving great return on investment for clients through digital channels such as Email, SEO, SEM and Data and Insights.

With a reputable background and over 16 years experience in digital strategy, marketing and UX/CX her passion drives her ambition to always build better digital experiences. A respected mentor and digital thought leader who is a SME on Digital Strategy, Digital Marketing, Experience and delivery.

Karen will talk about Search and how the channel has evolved over time, tied into voice technology and her experience with these channels.

Moderator
Matthew Ware, Head of Operations, First

Over the last 20 years Matt Ware has worked in the fields of SEO, Performance Media, Social, Mobile and CRO with a specific focus on how to improve Customer Experience and Engagement using Data and Analytics.

Most recently Matt has started to explore the value of AI, Machine Learning and how Voice enabled devices can be used to interact with customers in real time to answer their questions and needs.

Some of the clients Matt has worked with include: Kmart, Target, Suncorp, AAMI, Officeworks, Flight Centre, Fairfax, UNSW, Dymocks, TAB and Qantas.

When

20th February 2019 08:00 am
To 20th February 2019 10:00 am

Where

General Assembly
Podium Building, Level 2, 1 Market Street
Sydney 2000

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