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Mumbrella Digital School – presented by Digital Chameleon
February 20 – March 27, 2017
Mumbrella Digital School is a six-week evening course that is a concentrated and convenient path to quickly catch up on the basics of digital marketing.
Hosted at the Mumbrella House in Sydney, the customised course is a blended eLearning and public face-to-face training initiative that includes Digital Chameleon’s online modules and guest speakers, who are practitioners in each of the key areas covered.
What does the course cover?
Facilitated by digital training specialist Digital Chameleon, the course covers digital basics in display advertising, mobile marketing, social media, search marketing, big data and content marketing. Everything you need to know to stay ahead of the competition. Places at Mumbrella Digital School are strictly limited, so be sure to secure your spot today.
Who should attend?
Designed for sales and marketing professionals, this course is perfect for:
Marketers looking to broaden their skill set
Agency executives seeking to provide digital expertise
Media salespeople who want to understand the range of digital marketing channels
Job seekers preparing to make a move into digital
Where and when?
Taking place each Monday evening at Mumbrella House in Chippendale from 6-7.30pm
Full 6-week course: $849.00 + GST
Individual course/week: $169.00 + GST
FULL COURSE OUTLINE (February 20 – March 27, 2017)
Week one: Digital display advertising – beyond banners and buttons (February 20)
Online display advertising has decidedly evolved from simple banners and buttons to incorporate rich interactive ads and video. We cover display opportunities from a creative and technology perspective including formats, how adserving works, dynamic creative, retargeting, programmatic buying, multi-screen opportunities, and measurement.
Week two: Content marketing – moving audiences from the dance floor to the bar (February 27)
Every brand is becoming a publisher, but few manage to become engaging storytellers. In this session we cover how to design a consistent narrative across all marketing channels with content marketing. You’ll learn how to produce content strategies that nurture customers from first awareness to final sale and beyond.
Week three: Social advertising – paid opportunities in social (March 6)
Social channels are now part of most brands’ marketing strategies. And paid social advertising opportunities with the major platforms are evolving quickly. We cover best practice in developing social strategy, and deep-dive into the latest paid opportunities on Facebook, Twitter, Instagram and LinkedIn.
Week four: Search – marketing to the hand raisers (March 13)
The omnipresent Google is still taking the lion’s share of the smart marketer’s online budget, but the market is changing. The growth of Facebook and the importance of ‘social search’ is now vying for share of wallet. Understand the landscape and the tools and make sure you are capitalising on this important channel.
Week five: Data – demystifying Big Data (March 20)
Your big data is all of the response and activity generated by your digital marketing efforts. The problem is, how do you integrate all of that data in order to make more effective marketing decisions?
Week six: Mobile marketing – connecting with your unwired audience (March 27)
With Smartphone penetration now sitting at 85% in Australia (over 95% in the 18-39 demographic) and tablet penetration over 60% – have you, as marketers, integrated mobile into your communication strategies? This session will help you understand the ecosystem as well as the opportunity and where this is heading.
For enquiries, please contact Liz Baldwin
(02) 8296 0220
Mumbrella House, 46-48 Balfour Street, Chippendale, 2008, NSW