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Mumbrella Media Metrics Masterclass

Mumbrella Media Metrics Masterclass
Monday March 10, 2014
Location: Sydney CBD
Registration from noon
Masterclass: 1-5pm
Cost to attend: $249+GST

The world of media metrics is rapidly evolving with an unprecedented series of local changes in recent months.

The radio industry has a new provider of audience data, while the newspaper and magazine industry now includes the new EMMA (Enhanced Media Metrics Australia) readership arbiter. Meanwhile, ComScore has strengthened its foothold in Australia with its appointment as the official digital audience provider to the Audited Media Association of Australia

Mumbrella’s Media Metrics Masterclass pulls together the leaders from some of the newest measurements to tell you all you need to know to do your job better.

The keynote presentation will be from Commercial Radio Australia and their new measurement firm Gfk the day before the new-look radio ratings are due out.

There will also be  speakers on newspaper readership from Ipsos, digital web traffic from ComScore, subscription television panelling from MCN and social media metrics from BuzzNumbers.

Among those being targeted for the masterclass are those working in media agencies, those working in media sales wanting an overview of other mediums or those working in marketing roles who want a basic understanding of how media metrics work and the questions to ask.

To book click here.

When

10th February 2014 12:30 pm
To 10th February 2014 05:00 pm

Where

CBD, Sydney
TBC
Sydney 2000