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Mumbrella Programmatic For Marketers Melbourne

Event information

Programmatic buying is providing brands with efficiencies never previously experienced thanks to new tools and technologies. But what are the steps marketers need to take to ensure they are unlocking the full potential of their programmatic buy?

Programmatic for Marketers will look at how brands need to take a holistic view of their digital technology strategy – what this strategy should entail and how this will result in a more informed and efficient programmatic buy. A client case study presentation will also provide learnings from a recent campaign; and a panel discussion with key industry figures will identify the main issues in programmatic you need to be across.

Programmatic for Marketers will be relevant to brands making a move to programmatic, those who are dipping their toe in the water, and those who are already doing so and want to learn more.

Who should attend? Marketers, agencies, vendors, publishers – anyone involved in shaping a brand or business’s programmatic strategy.

Thursday February 12, 2015 / 3-6pm
Rendezvous Hotel Melbourne
328 Flinders Street, Melbourne, Victoria 3000
$199.00 + GST

Format:

3.00pm – Registration & Coffee

3:30pm – Presentation: How to create a digital technology strategy and make the most out of your programmatic buy
Learn how and why marketers should become part of the conversation on architecting their technology solutions to maximise the programmatic media and creative opportunity. Jason Tonelli will look at how you should assess which trading and technology model is best suited for your business, and how to integrate improved measurement, audience and experience into your digital strategy to make your media buys more efficient.
Presenter: Jason Tonelli, Starcom MediaVest, Executive Director – Digital
Jason Tonelli has been a digital media and technology specialist for more than 12 years. Prior to joining Starcom, he held roles including GM of Aegis Media Pacific’s trading desk and media director at emitch Melbourne.

4-4:30 – Client case study presentation: Ticketek’s journey into programmatic and what it’s learnt
Nine Live’s chief marketing and commercial officer, Cameron Hoy, will present with its programmatic platform partner RadiumOne MD, Kerry McCabe, on Ticketek’s approach to programmatic and how the business has leveraged it for their own clients across sport, music and other entertainment verticals. Ticketek is a part of Nine Live, which is owned by Nine Entertainment Co.
Speakers:
Cameron Hoy, Nine Live chief marketing and commercial officer
Kerry McCabe, RadiumOne Asia Pacific MD

4:30-5:15 – Q&A Panel discussion: What are the key issues?
Speakers:
Nic Hodges, Blonde3 founder
Jason Tonelli, Starcom MediaVest, Executive Director – Digital
Cameron Hoy, Nine Live chief marketing and commercial officer
Kerry McCabe, RadiumOne Asia Pacific MD

5:15-6 – Networking drinks

Enquiries:
Denise Jinks
Email. denise@focalattractions.com.au
(02) 8296 0229

When

12th February 2015 03:00 pm
To 12th February 2015 06:00 pm

Where

TBC
TBC
Melbourne 3000