Mumbrella Programmatic Masterclass
Wednesday April 2
8am – 12pm
Hilton Hotel, 488 George Street, Sydney
$299 plus GST to attend (early bird saving until March 31)
Programmatic trading is well on the road to becoming the preeminent means of buying and selling media. Our intensive masterclass aims to reduce some of the complexities around what programmatic trading is, what its benefits are and how media buyers and sellers can incorporate it into their business.
Our speakers are some of Australia’s leaders in the programmatic space and, in plain english, will provide practical insight and inspiration.
Who should attend? Media buyers and sellers, anyone who is keen to learn more about programmatic or who is involved in shaping their brand or business’s programmatic strategy
Agenda:
8.00am – Registration & coffee
8.20am – Session 1: So what’s all the hype about? An introduction to ‘Programmatic’
- Moderator: Jon Westnedge, digital media consultant
8.30am – Session 2: Programmatic Video
• Why is video the fastest growing sector of Programmatic?
• Local landscape / outlook / predictions
• Programmatic branding: Linear TV v internet-delivered video
• Understanding the tech
Panel:
- Steve Hunt, MD APAC, Tubemogul
- Mark Frain, National Sales Director, MCN
- Pete Ostick, MD, TVN
- Jason Tonelli, Executive director, digital, Starcom Mediavest
9.15am – Session 3: Publisher case study; eBay’s Evolution into the Programmatic Era
Gain valuable insight and inspiration by hearing about this publisher’s journey into programmatic trading.
Speakers:
- JJ Eastwood, GM of Advertising, eBay
- Stuart Bartram, MD APAC, Rubicon Project
10.00am – morning tea
10.15am – Session 4: Buyer case study; Always On – Telstra’s in-house trading desk
How Telstra began buying advertising in real time through its own trading platform – and used data analysis to individualise each customer communication
Speakers:
- Harry Lowes, GM of digital marketing, Telstra
- Dan Robins, head of performance, OMD
11.00am – Session 5: Industry panel discussion
As programmatic matures, what does the industry need to do to establish standards and definitions for unresolved issues such as brand safety, viewability and attribution modeling? In this session our panel, representing a cross-section of interests, will attempt to tackle these and other issues.
Panellists
- Rhys Williams, Head of Media Technology Solutions AU/NZ, Google
- Jo Gaines, CRO, Brandscreen
- Marc Lomas, MD, Cadreon
- Jason Barnes, MD APAC, Pubmatic
- Pat Darcy, Director of Programmatic, Mi9
Noon – close
Sponsored by:
To book click here.
When
2nd April 2014 08:00 amTo 2nd April 2014 12:00 pm
Where
Hilton Hotel, 488 George Street, SydneySydney
Sydney 2000
