Mumbrella Social Media Academy – Oct 29 2013 to Dec 3 2013
An advanced course in using social media for marketing and communications, designed and developed by The Conscience Organisation.
This TCO Social Media Training course features thought-provoking and educational sessions developed to enable marketeers, corporate professionals, personalities, digital strategist and others to broaden their social media capabilities. These sessions have already been presented to corporate businesses, and to different levels of the business from strategy to marketing, board of directors, to social media teams.
Sydney 6-week course: Oct 29 2013 to Dec 3 2013 (COURSE NOW SOLD OUT)
To register your interest for the next course (February 2014) please email denise@focalattractions.com.au
Every Tuesday evening from 6.00 – 7.30pm (arrival from 5.30pm)
Cost: $799 full six week course or $149.00 per session
1) Social Ideas (October 29) SOLD OUT
This is an interactive session exploring the creation & planning a Social Idea – ideas that foster conversation, reinterpretation, participation and involvement from communities. This will be a useful session to understand how to plan & use tactical social media activities to gain exponential awareness/understanding of your brand / business activities leveraging primarily earned and owned media.
2) Social media 102 (November 6) SOLD OUT
From the origins of social media to the relevance to brands and businesses today, this session offers an interesting perspective on how brands are moving from advertising brands to social brands. We also explore a simple strategic process for developing simple social strategies as well as exploring the mix of key channels available in social and their strategic roles. Interactive and not as basic as it sounds!
3) Listening, Consumer Revelation & ROI (November 12) SOLD OUT
The session that shows the true value of the social world. Data is great but is nothing without strategy, analytics and more importantly insight. Social media allows you to consistently monitor your consumers, understand their behaviour and more importantly deliver true consumer revelations that can feed marketing and communications. Overlaying on this the value of social media and how to make a real ROI on social and sell the power of it internally.
4) Digital PR (November 19) SOLD OUT
How do you create ideas that have digital PR at the core? You come along to this session to find out. Understanding consumer behaviour, cultural movement and pop culture to deliver ideas that are infectious. Covering influencer and outreach, storytelling for digital media and how the real world to digital world is converging within PR.
5) Corporate reputation & risk management in Social Media (November 26) SOLD OUT
Managing and mitigating risk is essential for any company wishing to embark on a social media strategy. This session will discuss best practices and provide recommendations on how you can avoid the pitfalls of this ‘always on’ medium. A useful session for on ground social media teams through to corporate and legal affairs.
6) What gets shit shared… (December 3) SOLD OUT
Explores the motivational drivers which compel people to share their experiences with products & brands and how these can be harnessed more effectively by marketeers, strategists, creatives, planners and anyone who wants to gain more exposure for their brand or business. It also re-explores the idea of Social Currency and how brands & businesses can maximise their opportunities within social media to earn exposure from their branded communications initiative.
To book click here
When
29th October 2013 06:00 pmTo 3rd December 2013 07:30 pm
Where
mUmBRELLA House46-48 Balfour Street
Chippendale 2008
