Fetch TV extends Netflix deal with promise of tighter integration between services
Streaming video service Fetch TV has announced it has extended its partnership with Netflix.
Originally signed in 2015, the partnership gave the service’s then 170,000 subscribers access to the Netflix service through their TVs.
Fetch TV CEO Scott Lorson: Netflix is a critical part of subscribers’ experience
The deal survived Netflix’s formal launch into the local market a few months later and the new arrangement will see Fetch TV’s approximately 650,000 current subscribers gain access to enhanced features as part of the Australian service’s all in one entertainment strategy.
In a media statement, Fetch TV CEO Scott Lorson said: “Fetch has enjoyed dramatic growth on the back of our simple and compelling consumer proposition of ‘All Your Entertainment in One Place’.
“For the vast majority of our subscribers, Netflix is a critical part of their entertainment experience, providing access to a service filled with original, must-see content.”
Under the deal, Fetch TV will roll out features over the next six months including integrating Netflix content into Fetch’s search results, providing a quick preview feature for Netflix titles and, later this year, adding a Netflix button on the Fetch’s remote control device.
Fetch is also looking at payment integration, offering Fetch subscribers the option of a single bill covering both service’s subscriptions.
Netflix’s vice president for business development, Paul Perryman, added: “Fetch was a launch partner when we introduced the Netflix service in Australia three years ago.
“Since that time many of our members have enjoyed watching Netflix on the Fetch platform and benefited from the convenience the platform provides in simplifying their entertainment experience.
“We’re delighted to deepen this partnership by making it easier for people to discover and access Netflix on Fetch.”
