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July 25, 2018 | Amora Jamison Hotel Sydney

 

(Returning July 25, 2019)

One day transforming finance marketing strategy

Mumbrella’s Finance Marketing Summit returned for its third year with nearly 350 marketers gathering for a one day download of the latest ideas, leading strategies and most important issues for marketers in and around the financial services industry. The summit put a spotlight on new brands breaking into a heavily regulated space, established players pivoting to meet the new consumer, multicultural financial marketing, the impact of open banking, customer experience opportunities and nervous consumers facing interest rate rises, providing finance marketers with answers for the year ahead.

Featured in 2018

Vesna Nixon

Head of Marketing Campaigns, Kiwibank

Machine Learning and the Age of Assistance

Fred Schebesta

Co-founder, HiveEx.com

Nick Tubb

Global Marketing Solutions, Facebook Australia

Luke Bunbury

Co-Founder & Deputy CEO, volt bank

Maria Loyez

Chief Marketing Officer, Society One

The New Finance Customer and How to Reach Them

VIEW ALL SPEAKERS

PROGRAM

7:50am
Registration & Arrival Tea and Coffee
8:25am
Welcome Address – Vivienne Kelly
8:30am
2018 Financial Services Marketing Survey
9:00am
International Keynote: Mind Over Money – How a Bank Put Our Relationship With Money in Primetime
9:45am
The New Banking Environment: Is Finance Marketing About to be Revolutionised?
10:30am
Morning Tea
11:15am
STREAM ONE
Cryptic Crypto: Is the Finance Industry Taking the Currency Seriously?
STREAM TWO
Banking Version 2.0: Can a Startup Bank Really Shake the Market?
11:50am
STREAM ONE
Machine Learning and the Age of Assistance
STREAM TWO
It’s Time to Talk About ‘Chinese Money’
12:25pm
STREAM ONE
The Financial Long Game: Marketing to Youth
STREAM TWO
The Super of the Future: How New Super Options Are Gaining Traction
12:55pm
Lunch
1:55pm
STREAM ONE
Multicultural Marketing Still Matters: The CGU Case Study
STREAM TWO
Brand Positioning Is Dead: Why the Finance Industry Is Ripe for Disruption
2:30pm
STREAM ONE
Life After Seinfeld: Greater Bank’s Marketing Now
STREAM TWO
Disrupting Finance: How to Grow By Creating Your Own Competitor
3:00pm
Afternoon Tea
3:30pm
No One Here’s a Maverick – What Top Gun Can Teach Us About Working Together
4:00pm
Keynote: A Bold Win – How Latitude Financial Came to the Fore
4:45pm
The New Finance Customer and How to Reach Them
5:30pm
Close & Networking Drinks Reception

About time Australia hosted an event like this, where marketers and agencies working in financial services can network, share knowledge, learnings and best practice.

Everything you need to know to keep your finger on the industry pulse, jam-packed in one day.

The summit is an opportunity for marketers to check in and assess their own marketing efforts against the industry. It provides thought-starters, relevant info, and networking opportunities.

In a marketing landscape that’s fragmenting on multiple dimensions, the Finance Marketing Summit provides perspective and clarity by bringing everything together again.

There is no financial marketing conference which can help marketers inject some creativity and innovation to what we do. If anyone can do it, Mumbrella can!

Become a sponsor in 2019

Mumbrella’s Finance Marketing Summit brings together leading finance brands and marketing experts to share insights in the area of finance marketing. The summit offers companies the chance to get their branding in front of key decision makers across the finance industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Sponsors

SUPPORTERS

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Lauren Venables.

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