Martine Jager has spent more than 20 years marketing some of Australia’s top brands across the financial services, media and airline sectors. Having held senior roles across the Westpac Group for the better part of a decade, Martine was appointed Chief Marketing Officer for the Westpac Group in 2015, and has responsibility of all brand and marketing programs for Westpac, St.George, BankSA, Bank of Melbourne and RAMS.
This year, Martine was responsible for marketing the most significant milestone in Westpac’s history – celebrating 200 years as Australia’s oldest company. Westpac understood that to resonate with Australians, the anniversary needed to be focused on the future. As a result, the marketing programs were designed to deliver key philanthropic, community and customer-focussed initiatives, such as the Westpac Bicentennial Foundation, Businesses of Tomorrow and the Bump Savings initiative.
Martine is passionate about her people and customers, with the belief that when we get it right, we have the the potential to help positively change peoples lives. She lives in a world of possibility, and by the guiding principle that putting what is right for the customer first allows the best solutions come to surface.
Martine is also a Governor of St.George Foundation, which helps support charities that look after disadvantaged children in Australia and is on the board of the Global Banking Alliance for Women.