25 July 2024 | 12-Micron Sydney
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Lessons to navigate uncertainty

The past twelve months has seen extraordinary changes in capital and financial markets, driven by various factors, including interest rate hikes, inflation concerns, and geopolitical tensions. Coupled with emerging ESG considerations, tightening regulations and the cost-of-living crunch, marketers within the financial services industry are left navigating choppy waters.

Mumbrella's Finance Marketing Summit is your opportunity to hear from the trailblazing marketing execs who are leading the way across all areas of banking, superannuation, finance, insurance and more. Lock in your front row seats now for first-class insights.

Check out the lineup

Mim Haysom

Executive General Manager of Brand & Customer Experience, Suncorp

Mim is recognised as one of Australia’s leading Marketers (#1 CMO in CMO Magazine, and appearing on Campaign Asia, and B&T’s Power lists). In her role as Executive General Manager of Brand & Customer Experience, she has is accountable for the Groups nine brands, including brand strategy, digital marketing, media, sponsorships, strategic partnerships, and customer experience.

Prior to Suncorp, Mim was a highly awarded agency leader with a proven track record in growing clients business both globally and locally, with vast experience leading some of Australia’s most loved and recognised brands, from large complex and corporate organisations such as Commbank, through to agile, customer led organisations such as Netflix. Under her leadership as M&C Saatchi’s General Manager, in 2017 the agency was named the most innovative company in Australia by the Financial Review.

In addition to her Executive Role, Mim is a Graduate of the AICD (Australian Institute of Company Directors) and has held advisory roles for Wheelchair Rugby Australia and is currently on the Board of Trustees for St Vincents Clinic Foundation, a Director of The Australian Chamber Orchestra, and an Advisory Board Member for ADMA (Australian Data Driven Marketing Association).

Julie Nestor

Executive Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard

Julie Nestor leads Mastercard’s Integrated Marketing and Communications (IMC) team, which plays a critical role in building and maintaining corporate reputation, as well as bringing Mastercard’s brand promise to life for banks, fintechs, governments, merchants, consumers and other stakeholders. She is also a member of Mastercard’s Asia Pacific Leadership Team and Global Marketing & Communications Leadership Team.

As the head of IMC, Julie brings to bear her diverse marketing experience across the Asia Pacific region to deepen consumer engagement through Priceless – Mastercard’s long-standing marketing platform. Through digital-first approaches, major sporting and entertainment sponsorships, multisensory branding and experiential marketing, her team strives to demonstrate Mastercard’s value in bringing the power of connected commerce to life.

Originally from Sydney, Julie’s 25-year career has seen her leading marketing teams across Asia Pacific in the financial services, technology, and hospitality industries, including 13 years at American Express in Australia and Hong Kong SAR, and stints at Hilton and eBay. Prior to joining Mastercard, she was chief marketing & experience design officer, Asia, at Manulife Asia Pacific.

Julie has a long track record of leading successful teams and prides herself on nurturing an inclusive, highly engaged team culture. She is currently based in Singapore.

Bryan Wilmot

Chief Marketing Officer, Stake

Bryan Wilmot is the Chief Marketing Officer at Stake, one of Australia’s leading investment platforms with over 500,000 customers. Since becoming the first marketing hire at the company in 2019, he has been pivotal in leading the company through a period of rapid growth, helping to define a culturally relevant brand, while building an outstanding marketing function from the ground up.

Before Stake, Bryan held senior strategy roles at advertising agencies including Leo Burnett, where he worked on clients including Diageo, Woolworths, McDonald’s, Emirates and Samsung among others. His agency background provided him with a strong foundation in understanding consumer behaviour and building brand equity.

He is passionate about democratising access to financial markets and empowering new generations to take control of their financial future.

Emma Grainge

Head of Communication and Brand, Australian Ethical

As a member of the customer leadership team, Emma is responsible for building the Australian Ethical brand in support of customer engagement and growth. Emma has more than 25 years’ strategic marketing and communications experience, having played a leadership role in the growth of the Marks and Spencer Money, Mercer, Aware Super and the University of Sydney brands during her career. Emma describes the Australian Ethical as a dream role – a purpose driven organisation and a pureplay brand that says what it does on the tin. Emma is also on the Board of the Aminata Maternal Foundation.

Potta Findikidis

Group Head of Brand and Marketing, Cbus Super

Potta Findikidis is currently Group Head of Brand and Marketing for Cbus Super, accountable for Brand, Marketing, Product and Industry Partnerships and has been with Cbus since April 2024. Most recently, Potta was the Executive Manager of Marketing for Suncorp Bank. Potta is an accomplished strategic and commercial marketing executive with 20+ years experience in customer strategy and insights, segmentation, brand strategy, product proposition development and marketing, customer experience, digital marketing and go to market operations, mainly across Telecommunications, Financial Services and Health Insurance organisations.

She prides herself on leading with care, empathy and authenticity and is passionate around building high performing cohesive teams, while striving for continuous learning, operating with a growth and curious mindset.

Potta has seen success over her career by being purpose led, always championing the customer/member, leveraging data and insights to design and deliver effective marketing programs and transformational customer experience strategies across traditional, retail and digital channels.

A graduate of Monash University, Melbourne with a Bachelor of Business in Marketing and a Bachelor of Arts, majoring in Politics and Sociology.

Tatiana Papavero

GM Marketing, HCF

A passionate, commercially driven and creative marketing leader, with over 17 years’ experience in a range of complex businesses spanning from not-for-profit to global, such as HCF, McDonald’s, Woolworths and Luxottica.

Skilled at delivering business growth, developing talent and working in exciting, fast paced dynamic and regulated businesses.

Tatiana was instrumental in the inception and implementation of Brand value proposition of Uncommon Care that the company has now aligned itself to.

Sue Brailsford

Head of Group Brand, NAB

Sue has helped shape the NAB brand through the development of an enduring brand strategy, as well as delivering growth in a range of brand management and communications roles. She has extensive experience across iconic Australian and international brands including Bupa, MLC and Telstra. Uncovering insights and delivering award winning integrated campaigns has been a constant throughout her career. Most recently, she led the charge at NAB to understand and entice the elusive Gen Z audience. Sue has a passion for using research and data to uncover new opportunities to connect with customers and grow brands.

Simon Wassef

Chief Strategy & Experience Officer, Clemenger BBDO

I became a strategist by defying death.

In 2002, trying to find a way to convince young male drivers to slow down, I nearly crashed and died. But it wasn't my life that flashed before my eyes. It was an insight. That insight led to the infamous ‘Pinkie’ campaign: a Cannes Titanium finalist, the most effective road safety campaign in Australian history and winner of the Grand EFFIE.

In the twenty years since, I've created valuable, effective marketing and innovation for some of the world’s most iconic brands at some of the world’s best agencies including AMV, AKQA, R/GA and Chiat/Day.

I've worked with the likes of IKEA, Qantas, adidas, Absolut, Samsung, Red Bull, Microsoft, Electronic Arts, Guinness, Google, Johnnie Walker, Volvo, Panadol, Siemens, Nike and Beats By Dre.

And I've been awarded for it at D&AD, AWARD Awards, Cannes, EFFIEs, APG UK, The ARF David Ogilvy Awards and 4As Jay Chiat Awards.

So it's been fun so far.

Dave Annesley

Head of Marketing Strategy, Youi

Dave Annesley is an industry leader with more than two decades of experience leading marketing and customer experience teams. He’s a pragmatic yet creative thinker, focused on bringing people and teams together to achieve extraordinary outcomes.

Dave has worked across many different industries and verticals and for past five years, he’s had the privilege of leading the Youi brand to achieving extraordinary growth. He and his team play a critical role in setting the direction for the brand, and You's in-house creative and media agencies.

Elly Bloom

General Manager, Marketing for the Business & Private Bank, NAB

Elly is a senior leader with experience in strategy, transformation, marketing, digital, customer experience and venture capital across a number of different industries, fourteen within financial services. She’s developed corporate, business and marketing strategies encompassing the interests of a variety of stakeholders and customer segments, both public and private. Familiar with many networks and current issues faced by a range of sectors in Australia particularly where it relates to technology, customer experience and innovation.

Eloise Liley

Co-Head of Planning, TBWA\Melbourne

Eloise currently co-heads up TBWA’s talented team of strategists and is the strategic lead on NAB. With a background in psychology, Eloise has deep experience in solving difficult problems through behaviourally led communications winning strategic effectiveness awards in the process. She has worked in Europe, UK and closer to home in Australia across a wide range of sectors and within finance across brands like ANZ, JP Morgan and Revolut.

Mark Hunter

Chief Customer Officer, Bank of Queensland Group

Mark Hunter is the Chief Customer Officer at the Bank of Queensland Group, overseeing all marketing efforts across their three brands: Bank of Queensland, ME Bank and Virgin Money Australia.

With a blended background that spans financial services marketing, analytics and strategy, Mark also brings experience from his earlier career in engineering design roles with companies including Rolls Royce, Jaguar, and Land Rover.

Driven by a deep curiosity, Mark loves to discover that insight-driven sweet spot that sparks meaningful connections with customers.

Simon Lee

Chief Creative Officer & Joint Owner, The Hallway

Simon Lee is co-owner and creative architect of The Hallway - one of Australia’s leading independent creative agencies. Simon leads a passionate cross-disciplinary team in the development of Affective Ideas: ideas that move that way that people feel, think and behave and so make a positive dint on businesses and the world at large. In his 20+ year advertising career, Simon has created Affective campaigns for many of Australia’s most prominent Financial Services brands including Westpac, ANZ, TAL and Suncorp Bank. He describes his purpose as being “a creative catalyst for a flourishing world”, a purpose that is also the driving force behind his agency and team. Under Simon’s creative leadership The Hallway has won multiple agency of the year titles and picked up a raft of creative gongs at major shows in Australia and overseas.

Anita Ayres

Fractional CMO, former Kantar and KPMG Consultant

Anita is a seasoned Marketing leader with over 15 years of experience across agency, consulting and senior marketing leadership roles within the Financial Services sector. She served as Head of Marketing and Innovation at StatePlus and Aware Super before transitioning to consulting with KPMG and Kantar, where she led brand transformation and growth strategy initiatives for clients globally.  

Passionate about helping businesses find and unlock consumer-led growth, Anita helps Executives and Boards to create a bridge between customer insight, market understanding and brand implementation, with a clear focus on driving business and brand growth.  

Explore the 2024 program

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Who should attend?

Mumbrella’s Finance Marketing Summit is attended by marketers, agencies and media owners working in and around the banking, insurance, superannuation and finance space.

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Partnership opportunities

The summit offers companies the chance to get their branding in front of key decision makers across the finance industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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Event details

Event Date: 25 July, 2024

Venue: 12-Micron, Sydney

 

Times:

Conference: 8:25am - 5:00pm

Networking drinks: 5:00pm - 6:00pm

 

Getting there:

Tower 1, Level 2/100 Barangaroo Ave, Barangaroo NSW 2000

Click here for more information on getting there.