Caroline Ruddick is the General Manager, Marketing at Latitude Financial Services. In this role Caroline has responsibility across Sales Finance, Credit Cards, Personal Loans and Insurance for Australia and New Zealand. Before joining Latitude, Caroline held the positions of Head of Marketing at AGL, Head of Marketing at Transurban and General Manager of Marketing at MYOB. Caroline has been responsible for leading brand repositioning and digital transformation across a range of Australian iconic brands such as SEEK, MYOB and AGL.
She held senior brand marketing and strategy roles at SEEK Ltd in Melbourne, Grey Worldwide in New York and George Patterson Bates in Melbourne. She began her brand marketing career in the FMCG sector with Procter& Gamble and Mars Confectionery of Australia. Caroline has 20 years experience in General Management, Marketing, Sales, Digital Transformation, Communications and Product.
Caroline has a Master of Commerce (Marketing & Organisational Behaviour) from the University of New South Wales, and a Bachelor of Commerce (Accounting & Business Law) from the University of Melbourne. She is also a Graduate Member of the Australian Institute of Company Directors.