25 July 2024 | 12-Micron Sydney

Lessons to navigate uncertainty

The past twelve months has seen extraordinary changes in capital and financial markets, driven by various factors, including interest rate hikes, inflation concerns, and geopolitical tensions. Coupled with emerging ESG considerations, tightening regulations and the cost-of-living crunch, marketers within the financial services industry are left navigating choppy waters.

Mumbrella's Finance Marketing Summit is your opportunity to hear from the trailblazing marketing execs who are leading the way across all areas of banking, superannuation, finance, insurance and more. Lock in your front row seats now for first-class insights.

Check out the lineup

Julie Nestor

Executive Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard

Julie Nestor leads Mastercard’s Integrated Marketing and Communications (IMC) team, which plays a critical role in building and maintaining corporate reputation, as well as bringing Mastercard’s brand promise to life for banks, fintechs, governments, merchants, consumers and other stakeholders. She is also a member of Mastercard’s Asia Pacific Leadership Team and Global Marketing & Communications Leadership Team.

As the head of IMC, Julie brings to bear her diverse marketing experience across the Asia Pacific region to deepen consumer engagement through Priceless – Mastercard’s long-standing marketing platform. Through digital-first approaches, major sporting and entertainment sponsorships, multisensory branding and experiential marketing, her team strives to demonstrate Mastercard’s value in bringing the power of connected commerce to life.

Originally from Sydney, Julie’s 25-year career has seen her leading marketing teams across Asia Pacific in the financial services, technology, and hospitality industries, including 13 years at American Express in Australia and Hong Kong SAR, and stints at Hilton and eBay. Prior to joining Mastercard, she was chief marketing & experience design officer, Asia, at Manulife Asia Pacific.

Julie has a long track record of leading successful teams and prides herself on nurturing an inclusive, highly engaged team culture. She is currently based in Singapore.

Tatiana Papavero

GM Marketing, HCF

A passionate, commercially driven and creative marketing leader, with over 17 years’ experience in a range of complex businesses spanning from not-for-profit to global, such as HCF, McDonald’s, Woolworths and Luxottica.

Skilled at delivering business growth, developing talent and working in exciting, fast paced dynamic and regulated businesses.

Tatiana was instrumental in the inception and implementation of Brand value proposition of Uncommon Care that the company has now aligned itself to.

Sue Brailsford

Head of Group Brand, NAB

Sue has helped shape the NAB brand through the development of an enduring brand strategy, as well as delivering growth in a range of brand management and communications roles. She has extensive experience across iconic Australian and international brands including Bupa, MLC and Telstra. Uncovering insights and delivering award winning integrated campaigns has been a constant throughout her career. Most recently, she led the charge at NAB to understand and entice the elusive Gen Z audience. Sue has a passion for using research and data to uncover new opportunities to connect with customers and grow brands.

Simon Wassef

Chief Strategy & Experience Officer, Clemenger BBDO

I became a strategist by defying death.

In 2002, trying to find a way to convince young male drivers to slow down, I nearly crashed and died. But it wasn't my life that flashed before my eyes. It was an insight. That insight led to the infamous ‘Pinkie’ campaign: a Cannes Titanium finalist, the most effective road safety campaign in Australian history and winner of the Grand EFFIE.

In the twenty years since, I've created valuable, effective marketing and innovation for some of the world’s most iconic brands at some of the world’s best agencies including AMV, AKQA, R/GA and Chiat/Day.

I've worked with the likes of IKEA, Qantas, adidas, Absolut, Samsung, Red Bull, Microsoft, Electronic Arts, Guinness, Google, Johnnie Walker, Volvo, Panadol, Siemens, Nike and Beats By Dre.

And I've been awarded for it at D&AD, AWARD Awards, Cannes, EFFIEs, APG UK, The ARF David Ogilvy Awards and 4As Jay Chiat Awards.

So it's been fun so far.

Dave Annesley

Head of Marketing Strategy, Youi

Dave Annesley is an industry leader with more than two decades of experience leading marketing and customer experience teams. He’s a pragmatic yet creative thinker, focused on bringing people and teams together to achieve extraordinary outcomes.

Dave has worked across many different industries and verticals and for past five years, he’s had the privilege of leading the Youi brand to achieving extraordinary growth. He and his team play a critical role in setting the direction for the brand, and You's in-house creative and media agencies.

Elly Bloom

General Manager, Marketing for the Business & Private Bank, NAB

Elly is a senior leader with experience in strategy, transformation, marketing, digital, customer experience and venture capital across a number of different industries, fourteen within financial services. She’s developed corporate, business and marketing strategies encompassing the interests of a variety of stakeholders and customer segments, both public and private. Familiar with many networks and current issues faced by a range of sectors in Australia particularly where it relates to technology, customer experience and innovation.

Eloise Liley

Co-Head of Planning, TBWA\Melbourne

Eloise currently co-heads up TBWA’s talented team of strategists and is the strategic lead on NAB. With a background in psychology, Eloise has deep experience in solving difficult problems through behaviourally led communications winning strategic effectiveness awards in the process. She has worked in Europe, UK and closer to home in Australia across a wide range of sectors and within finance across brands like ANZ, JP Morgan and Revolut.

Explore the 2024 program


Who should attend?

Mumbrella’s Finance Marketing Summit is attended by marketers, agencies and media owners working in and around the banking, insurance, superannuation and finance space.


Buy a pass

Book your tickets now to hear from the industry's most influential thinkers. Want to bring your team? Take advantage of the group ticket options available for additional savings.


Partnership opportunities

The summit offers companies the chance to get their branding in front of key decision makers across the finance industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.


Earlybird tickets have been released

Individual ticket


  • Save $100 per ticket
  • 14 sessions
  • 20+ speakers
  • 2 streams of content
  • Networking drinks

Offer ends 14 June

Advanced rate: $709+GST


5 tickets for 4


  • Save $222 per ticket
  • 14 sessions
  • 20+ speakers
  • 2 streams of content
  • Networking drinks

Offer ends 14 June

Advanced rate: $709+GST


10 tickets for 7


  • Save $283 per ticket
  • 14 sessions
  • 20+ speakers
  • 2 streams of content
  • Networking drinks

Offer ends 14 June

Advanced rate: $709+GST



Event details

Event Date: 25 July, 2024

Venue: 12-Micron, Sydney



Conference: 8:25am - 5:00pm

Networking drinks: 5:00pm - 6:00pm


Getting there:

Tower 1, Level 2/100 Barangaroo Ave, Barangaroo NSW 2000

Click here for more information on getting there.