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July 25, 2018 | Amora Jamison Hotel Sydney

Doing the same old thing? Take the day to transform your marketing

Back for a third year, Mumbrella’s Finance Marketing Summit is a one-day download of the latest ideas, leading strategies and most important issues for marketers in and around the financial services industry. From new brands breaking into a heavily regulated space, established players pivoting to meet the new consumer, multicultural financial marketing, the impact of open banking, customer experience opportunities and nervous consumers facing interest rate rises – the summit will provide the answers you need for the year ahead. Last year over 300 delegates attended to see speakers from Westpac, IAG, American Express, Google and the Australian Bankers Association speaking, making it the industry’s must-attend event.

Featuring for 2018

Caroline Ruddick

General Manager - Marketing, Latitude Financial

It’s Time to Talk About ‘Chinese Money’

Fred Schebesta

Co-founder, HiveEx.com

Shannon Peachey

Customer Engagement Tribe Lead, Savers & Investors, ANZ Banking Group

Life After Seinfeld: Greater Bank’s Marketing Now

Bill Lan

Industry Lead, Finance, Google Australia

PROGRAM

7:50am
Registration & Arrival Tea and Coffee
8:25am
Welcome Address – Damian Francis
8:30am
2018 Financial Services Marketing Survey
9:00am
Opening Keynote TBA
9:45am
The New Banking Environment: Is Finance Marketing About to be Revolutionised?
10:30am
Morning Tea
11:00am
STREAM ONE
Sponsored Session TBA
STREAM TWO
Sponsored Session TBA
11:50am
STREAM ONE
Machine Learning and the Age of Assistance
STREAM TWO
It’s Time to Talk About ‘Chinese Money’
12:25pm
STREAM ONE
The Financial Long Game: Marketing to Youth
STREAM TWO
The Super of the Future: How New Super Options Are Gaining Traction
12:55pm
Lunch
1:55pm
STREAM ONE
Multicultural Marketing Still Matters: The CGU Case Study
STREAM TWO
Brand Positioning Is Dead: Why the Finance Industry Is Ripe for Disruption
2:30pm
STREAM ONE
Life After Seinfeld: Greater Bank’s Marketing Now
STREAM TWO
Disrupting Finance: How to Grow By Creating Your Own Competitor
3:05pm
STREAM ONE
No One Here’s a Maverick – What Top Gun Can Teach Us About Working Together
STREAM TWO
Cryptic Crypto: Is the Finance Industry Taking the Currency Seriously?
3:35pm
Afternoon Tea
4:05pm
Keynote: A Bold Win – How Latitude Financial Came to the Fore
4:50pm
The New Finance Customer and How to Reach Them
5:30pm
Close & Networking Drinks Reception

GET INVOLVED

If you have a great idea for a session (a panel or presentation), a fantastic case study, or a topic you believe is timely and interesting for the industry, submit it now for consideration. Mumbrella Finance Marketing Summit’s call for session proposals is open until Wednesday July 5, 2018

How to put forward a session proposal
SUBMIT YOUR PROPOSAL

About time Australia hosted an event like this, where marketers and agencies working in financial services can network, share knowledge, learnings and best practice.

Everything you need to know to keep your finger on the industry pulse, jam-packed in one day.

The summit is an opportunity for marketers to check in and assess their own marketing efforts against the industry. It provides thought-starters, relevant info, and networking opportunities.

In a marketing landscape that’s fragmenting on multiple dimensions, the Finance Marketing Summit provides perspective and clarity by bringing everything together again.

There is no financial marketing conference which can help marketers inject some creativity and innovation to what we do. If anyone can do it, Mumbrella can!

Earlybird Tickets

Terms & Conditions

Become a sponsor

Mumbrella’s Finance Marketing Summit brings together leading finance brands and marketing experts to share insights in the area of finance marketing. The summit offers companies the chance to get their branding in front of key decision makers across the finance industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Sponsorship Enquiries

Sponsors

SUPPORTERS

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Lauren Venables.

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