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Returning 2022

Invaluable insights to build your financial marketing

From the frying pan of the Royal Commission and into the after-effects of the bushfires - the finance industry has endured a lot, leaving consumers looking for trusted partners in their financial lives now more than ever before.

Mumbrella’s Finance Marketing Summit gathers the most influential thinkers and leaders in finance marketing to discuss the environment. Key issues of trust and connection are on the agenda, with COVID being the springboard of change in establishing goodwill with consumers.

Be there for your customers by being there on the day. There’s never been a more vital time to check the pulse of finance marketing.

Speaker

Kath Blackham

Founder and CEO, VERSA

With a passion for digital and a mind for innovation and entrepreneurship, Kath Blackham has been at the forefront of tech solutions for over 18 years. Her experience spans market research at TNS and RedSheriff, Product Management at SEEK and REA before starting her own full service digital agency in 2010 called Deepend Melbourne Pty Ltd, which grew to be one of Australia’s largest independent digital experience and design agencies. Kath is heavily involved in mentoring and has championed local initiatives (Code Like a Girl), as well as being an Australian voice for digital around the globe (SoDA). In 2017, Kath helped spearhead the creation of Australia’s first enterprise-level voice experience (VX) agency VERSA. Recently, Kath led the merging of Deepend Melbourne and VERSA to create a highly-specialised agency with world-leading expertise in emerging tech like Voice and Conversational AI. VERSA has offices around the world, including; Melbourne, Sydney, Seattle, Singapore, Japan and Mumbai; and growing teams in Nicaragua and New Zealand.

Speaker

Hamish Cargill

Director, XXVI

Hamish is the director of brand voice and strategic communications agency XXVI. From Telstra and NAB to the University of Leicester, he guides major brands through the entire process of creating, implementing and believing in their unique tone of voice. A strategic thinker and energetic presenter, he’s spent more time reading and thinking about terms and conditions than he will ever admit. His most disliked phrase is “We can’t change this because…”

Speaker

Jenny Melhuish

Head of Brand, Advertising & Media, Westpac Group

Bio coming soon...

Speaker

Fran Clayton

Chief Strategy Officer, DDB Sydney

Fran Clayton is Chief Strategy Officer at DDB Sydney. She has played a lead strategic role on key accounts including McDonald’s, Volkswagen, and Westpac, and is passionate about creativity, diversity, and understanding human beings. Fran joined DDB in 2012 from Publicis Mojo Sydney, where she was Head of Strategy, partnering with Lion Breweries and Nescafé. Before that, she was Global Head of Exploring at Saatchi & Saatchi New York, where she led ethnographic strategic projects in markets such as the Middle East, China, Russia, Europe and USA for clients including P&G, Sony Ericsson and General Mills. Fran also spent time at McCann as Chief Strategy Officer, but returned to DDB early last year.

Speaker

Dan Bradley

Director, AlphaLab

Dan is director of AlphaLab, building future-fit brands and organisations at the intersection of strategy, human centred design and technology. His award-winning experience includes creating digital and physical experiences for clients including NAB, CPA, SkyTV, Nintendo, Bankwest, Synergy, iiNet, RAC and BMW. He’s well versed in leading sprint teams and working in agile environments with clients to co-desgn and prototype their next generation of products and services.

He’s also helped design and launch startups in FinTech, AgTech, PropTech and MedTech.

OCTOBER 7, 2021

CHECK OUT THE FIRST SESSIONS CONFIRMED

Time
Session
Speakers
It's a challenging industry to be in. There's always a lot going on, a lot of regulation, a lot of things you have to navigate as marketers while trying to grow market share... Having all these different speakers talking directly to financial marketers is fantastic.
Vesna NixonHead of Marketing Campaigns, Kiwibank
This is my third time coming along, I absolutely love it. It is great being able to hear from similar industries to you and completely different industries to you, people that are from agency and client side... I said to my boss, if there's one thing that I can go to every year I would choose this.
Ariana CleeHead of Sales & Marketing, Nexus Mutual
I'm actually coming away with things I can action in the business tomorrow and communicate back to my team.
Jarrod PurchaseGeneral Manager, Marketing, SelfWealth
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October 7, 2021 | Four Seasons Hotel Sydney

About the event

Mumbrella’s Finance Marketing Summit will feature marketing leaders from finance, banking, insurance and payments to discuss the key issues impacting the industry.

SPONSORSHIP

Become a sponsor

Mumbrella’s Finance Marketing Summit brings together leading finance brands and marketing experts to share insights in the area of finance marketing. The summit offers companies the chance to get their branding in front of key decision makers across the finance industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

SPONSORS

SUPPORTER