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July 25, 2019 | Four Seasons Hotel Sydney

(Returning July 2020)

Headline Sponsor

A new era in finance marketing

This year, more than any other, presents a massive opportunity for financial institutions to reimagine their marketing campaigns and re-engage the consumer. But the opportunity comes in the aftermath of one of the most challenging and eye-opening periods in Australia’s history for the industry. What’s your next move? The Mumbrella Finance Marketing Summit will feature some of the leading thinkers and doers when it comes to marketing in the finance sector, and reveal key trends, insights and ideas around marketing financial brands when the industry has just been shaken up. Clear the confusion and get inspired to make your brand’s next marketing move at this one-day event.

Featured speakers

Natalie Dinsdale

Chief Marketing Officer, Athena

F*** fees: Challenging Conservatism in the Finance Industry

It’s the End of the World as We Know it, and I Feel…….?

Brent Smart

Chief Marketing Officer, IAG

Jonathan Kerr

Chief Marketing Officer, Auto & General, Budget Direct

Insurance Solved: Budget Direct’s Long Game, Fast Growth Marketing Strategy

Finance literacy: Where Does the Buck Stop?

Maria Loyez

Chief Marketing Officer, Volt Bank

Check out the program

7:50am
Arrival & Registration
8:30am
Exclusive Research: A Change is Going to Come, Or is It?
9:00am
International Keynote: Why Goodwill is not Good for Business
9:45am
Opportunity Knocks: What Next for Finance Industry Marketers
10:30am
Morning Tea
11:00am
OPPORTUNITY STREAM
Sponsored Session: 5 New Marketing Opportunities of Open Banking Revealed
11:50am
REFLECTION STREAM
The Royal Commission: Did We Actually Learn Anything?
OPPORTUNITY STREAM
Why Radical Transparency Could be the Answer for Financial Brands
12.20pm
REFLECTION STREAM
The Rise of Millennial Importance: How to Build Real Engagement With Them
OPPORTUNITY STREAM
The Retail Revolution in Finance
12:45pm
Lunch
1:00pm
The Lessons Learnt from Running Campaigns for 600 Finance Clients in 12 Months
1:45pm
REFLECTION STREAM
F*** fees: Challenging Conservatism in the Finance Industry
OPPORTUNITY STREAM
Finance literacy: Where Does the Buck Stop?
2:30pm
REFLECTION STREAM
Reaching the Unreachable: How to Switch On the Consumer
OPPORTUNITY STREAM
Less Bank for Your Buck? The Risky Campaign That Paid Dividends
3:15pm
REFLECTION STREAM
A Solid Foundation on a Moving Landscape: Transforming ANZ’s Digital Media Program
OPPORTUNITY STREAM
Ethical Finance – The Changing Face of the Conscious Consumer
3:45pm
Afternoon Tea
4:15pm
It’s the End of the World as We Know it, and I Feel…….?
4:45pm
Insurance Solved: Budget Direct’s Long Game, Fast Growth Marketing Strategy
5:30pm
Close & Networking Drinks Reception

This is my third time coming along, I absolutely love it. It is great being able to hear from similar industries to you and completely different industries to you, people that are from agency and client side... I said to my boss, if there's one thing that I can go to every year I would choose this.

Ariana Clee, Head of Sales & Marketing, Nexus Mutual

I'm actually coming away with things I can action in the business tomorrow and communicate back to my team.

Jarrod Purchase, General Manager, Marketing, SelfWealth

It's a challenging industry to be in. There's always a lot going on, a lot of regulation, a lot of things you have to navigate as marketers while trying to grow market share... Having all these different speakers talking directly to financial marketers is fantastic.

Vesna Nixon, Head of Marketing Campaigns, Kiwibank

Become a sponsor in 2020

Mumbrella’s Finance Marketing Summit brings together leading finance brands and marketing experts to share insights in the area of finance marketing. The summit offers companies the chance to get their branding in front of key decision makers across the finance industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact the head of paid content,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the event manager,
Lilly Barker.

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