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August 10, 2017 | Doltone House Hyde Park

2017-08-10 08:00:00 2017-08-10 18:00:00 Australia/Sydney Finance Marketing Summit Doltone House Hyde Park Simon Canning simon@mumbrella.com

Australia’s most informative finance marketing summit

In its second successful year, Mumbrella’s Finance Marketing Summit hosted up to 300 delegates and heard from Australia’s top industry leaders from brands including Westpac Group, IAG, American Express, Google, PayPal and more. They dived deep into the challenges and opportunities facing finance marketers including building consumer trust, how safe is social media, tapping into emotions and sustaining Australia’s oldest brand into the future. The summit is an opportunity for marketers and agencies working in the finance, banking, insurance and superannuations sector to hear from the industry’s leading minds and prepare for the challenges that lie ahead.

Featuring

The Hon. Anna Bligh AC

Chief Executive, Australian Bankers’ Association

Colin Barnard

Head of Financial Services, Google

Taking Control: How Consumers Are Now in The Driver’s Seat

Keynote: There’s No Such Thing as Low Involvement Products, Only Low Involvement Marketing

Brent Smart

Chief Marketing Officer, IAG

Jo Kelly

CMO, UBank

Case Studies: How UBank Brought Chatbots Into Its Marketing Mix and Creating a Brand – The Rise of The New Payments Platform

Program

8:25am
Welcome Address – Simon Canning, Mumbrella
8:30am
The Truth Behind Trust and Financial Services
9:15am
Opening Keynote: Change The Way Australians Feel About Banks
10:00am
Keynote: There’s No Such Thing as Low Involvement Products, Only Low Involvement Marketing
10:45am
Morning Tea
11:15am
STREAM ONE
How The Face of Financial Services Will Change Over The Next Five Years
STREAM TWO
What Age, What Platform? How Does Age Change The Way Marketers Connect?
12:05pm
STREAM ONE
How Safe is Social Media?
STREAM TWO
How to Make Payments Emotional
12:50pm
Lunch
1:00pm
Lunch and Learn: Using Neuroscience to Help You Stand Out In a Crowded Media Landscape
1:45pm
STREAM ONE
The Growth of Innovation Centres and Their Role in Your Business Strategy
STREAM TWO
Case Studies: How UBank Brought Chatbots Into Its Marketing Mix and Creating a Brand – The Rise of The New Payments Platform
2:35pm
STREAM ONE
The Last Days of Last Click
STREAM TWO
Investing in Millennials with an Acorn
3:20pm
Afternoon Tea
3:45pm
Taking Control: How Consumers Are Now in The Driver’s Seat
4:30pm
Closing Keynote: How Do We Stay Relevant?
5:15pm
Close & Networking Drinks Reception

Become a sponsor

Mumbrella’s Finance Marketing Summit brings together leading finance brands and marketing experts to share insights in the area of finance marketing. The summit offers companies the chance to get their branding in front of key decision makers across the finance industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Sponsorship Enquiries

Sponsors

SUPPORTERS

About time Australia hosted an event like this, where marketers and agencies working in financial services can network, share knowledge, learnings and best practice.

Everything you need to know to keep your finger on the industry pulse, jam-packed in one day.

The summit is an opportunity for marketers to check in and assess their own marketing efforts against the industry. It provides thought-starters, relevant info, and networking opportunities.

In a marketing landscape that’s fragmenting on multiple dimensions, the Finance Marketing Summit provides perspective and clarity by bringing everything together again.

There is no financial marketing conference which can help marketers inject some creativity and innovation to what we do. If anyone can do it, Mumbrella can!

About

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Location

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Simon Canning.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Liz Baldwin.

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