September 23, 2020

The closest thing to a finance marketing playbook

The Royal Commission, consumer trust, COVID-19 - the finance industry has been on a wild ride over the past few years. Mumbrella has been there at every stage to cover off the biggest topics in finance marketing through the Mumbrella Finance Marketing Summit. In 2020 it returns in a virtual format with some of the most experienced marketers in the industry addressing not just the effect of COVID-19 but the state of the industry and what it means for marketers in the space. In an industry fluctuating more than ever before, it's crucial to keep up with the latest activity. Now you can do it from virtually anywhere.


James Goodwin

Chief Marketing Officer, Wisr

James Goodwin is a marketing and communications professional with a passion for leading high performance teams.
At Wisr James is responsible for the delivery of Wisr’s purpose-led brand strategy and customer-first marketing approach.
He has over 12-years of experience in advertising and marketing, with extensive experience in the financial services sector working with brands including Bankwest, ING and American Express.


Melody Townsend

General Manager – Brand & Marketing, Me Bank

Melody is the General Manager of Brand & Marketing at ME Bank; a bank that is 100% owned by 26 of Australia’s leading industry super funds. As a senior marketer, Melody has worked with local and global brands in automotive, freight and logistics, e-commerce, retail and financial services.

At ME, Melody is responsible for brand strategy, marketing communications, sponsorships, events & partnerships.


Nick Cleaver

CEO, 303 MullenLowe

Nick Cleaver is the CEO of 303 MullenLowe Australia.

He is recognised as an accomplished advertising agency and industry leader having been an outspoken advocate of integrated communications and advertising effectiveness.

Under his leadership 303 Mullenlowe has grown over the last decade into a showcase multi-disciplined agency where creative, data, technology and media buying skills thrive together as one integrated offering.

Previously as Chairman and CEO of DDB he led the agency’s transformation into a leading creative and diversified offering: launching Mango, Remedy, integrating Rapp and building the agency’s digital offering.

He has worked on a raft of landmark financial campaigns which includes work for Citi, Budget Direct, Magellan, the Federal Treasury, P&N Bank, IMB Bank, Fidelity and Challenger. He has also been the architect of campaigns for St George and ANZ.

He has won numerous awards for creativity and effectiveness and believes in delivering campaigns that deliver clients an unfair share of attention and sales success.


Sebastian Vizor

Deputy Executive Creative Director, The Royals

Sebastian Vizor is a Creative Director with global experience in building brands, having worked across London, Sydney and Amsterdam.
He has helped create integrated solutions and brand platforms for the likes of GE, Netflix and Google among others, and his work has been recognised at all major international award shows. He is currently Deputy ECD of The Royals.


Heather McGovern

GM Digital & Marketing, MyState Bank

Heather is an accomplished executive with over 20 years of experience in digital and marketing roles within the financial services sector, having worked with AIA, nab, American Express and Royal Bank of Canada across Australia, Canada and Europe.

With a proven record for strategic execution and transformational growth, she has been an agent of change in designing and delivering strategies that create new value for customers and businesses. Combining deep experience across the entire marketing discipline, from strategy and segmentation; product and pricing; through to digital and e-commerce, she is adept at setting the direction, building momentum and making it happen.

As GM Digital & Marketing, at MyState Limited, Heather is leading the development and growth of the MyState’s Brand, Marketing, and Digital divisions, and is responsible for informing the design of digital solutions. In addition Heather is accountable for developing and growing the Customer Experience capability and Customer Insights and Analytics divisions.

Prior to MyState, Heather was the Chief Product & Marketing Officer with BankVic where she led the banks’ digital marketing transformation, member centricity strategy, and reset the product management discipline.


Sarah Bateson

General Manager Marketing, Bendigo & Adelaide Bank

Sarah is a customer-focussed marketing leader with extensive experience across the finance, entertainment, retail, and gaming industries. BT Finance, GE Money, Laura Ashley, and Crown Resorts have all benefited from Sarah’s marketing and business strategies, commercial acumen, and track record of delivering strong business growth.

With over 15 years of experience across the marketing and communications spectrum, Sarah has a proven track record of developing high-performing teams, building multi-discipline alignment, and driving digital performance, transformation, and customer-led innovation.

As General Manager Marketing at Australia’s fifth largest bank, Bendigo Bank, Sarah is responsible for customer marketing across the consumer, business and agribusiness portfolios, as well as the bank’s Digital, CX and Customer Insights, and Brand, Media and Content centres of excellence. Sarah is also leading Bendigo Bank’s brand refresh, where her added expertise in change management has seen Bendigo Bank navigate a change in identity alongside the widespread disruption of COVID-19.


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SEPTEMBER 23, 2020

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It's a challenging industry to be in. There's always a lot going on, a lot of regulation, a lot of things you have to navigate as marketers while trying to grow market share... Having all these different speakers talking directly to financial marketers is fantastic.
Vesna NixonHead of Marketing Campaigns, Kiwibank
This is my third time coming along, I absolutely love it. It is great being able to hear from similar industries to you and completely different industries to you, people that are from agency and client side... I said to my boss, if there's one thing that I can go to every year I would choose this.
Ariana CleeHead of Sales & Marketing, Nexus Mutual
I'm actually coming away with things I can action in the business tomorrow and communicate back to my team.
Jarrod PurchaseGeneral Manager, Marketing, SelfWealth

September 23, 2020

About the event

Mumbrella’s Finance Marketing Summit will feature marketing leaders from finance, banking, insurance and payments to discuss the key issues impacting the industry.


The biggest library of media and marketing audio, video, presentations and people.


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Mumbrella’s Finance Marketing Summit brings together leading finance brands and marketing experts to share insights in the area of finance marketing. The summit offers companies the chance to get their branding in front of key decision makers across the finance industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.