Ash Pegram

Ash has over 15 years of deep experience in the domain of CX, HCD and digital marketing in both local and international markets – working for international agencies such as Wunderman Thompson, McCann and VMLY&R. He has successfully led many digital transformation projects including such brands as Google, Huawei, Standard Chartered Bank and the Federal Government.

Gerard Farrell

Gerard is the Chief Executive Officer at Global Reviews a competitive intelligence company that provides holistic, prioritised recommendations for digital acquisition, conversion and retention leaders. In his time at Global Reviews, Gerard has led a successful company transformation rooted in the development and delivery of world leading end to end digital intelligence solutions for tier 1 brands.

With experience founded in the launching multiple businesses in the market research space, all of which were digitally focused, Gerard specialises in developing novel intelligence solutions that drive client bottom line commercial growth. He has an extensive background working across a wide range of industries and brands, globally.

Gerard continues to oversee the development road map of Global Reviews’ solution lifecycle and bringing new propositions to market. Gerard holds a Masters in Science of Advertising, a Diploma in Entrepreneurial Studies, a Diploma in Business Studies and a degree in History and Geography.

Evan Rollins

Evan cares about making digital work for customers by making experiences easier and fun. Having worked in scaling personalisation and analytics with enterprise brands, he now focuses on bringing leading practices to support the wider market. His background in data science means he's no fun at parties, but he loves figuring out cool ways of using data to understand and design for customers, especially diving into moment-to-moment behaviour. 

Clea Baker

Prior to her role as Head of Performance at Bupa, Clea held senior digital marketing and personalisation roles as Growth Manager in the eBay Classifieds Group and Group Account Director at Accordant/Merkle supporting brands such as Kayo, Citibank, Allianz, Suncorp, Lenovo, UNSW, Caltex, Adobe and more. Clea has an MBA from USYD and spent 6 years living and working abroad in Italy, Spain, Germany and the UK.

Frazer Adnam

Frazer is the General Manager at Contentsquare, the leader in Digital Experience Analytics, spearheading the expansion in ANZ. With previous experience at Deliveroo and AfterPay, Frazer brings his years of customer lifecycle automation, owned channel growth, and personalization to help establish Contentsquare as a leader in the ANZ space

Arianne Miller

Arianne Miller has spent the last 17 years of her career helping financial services brand grow market share, improve brand awareness and uplift client experience.

She recently joined Crestone, one of Australia leading providers of advice to high net wealth investors. Prior to this she spent 11 years at NAB, across the online trading, cash management, insurance and JBWere businesses. Her work has been recognised with ADMA and AFA effectiveness awards, and she has held roles both client side and agency side in creative digital and PR.

Carolyn Reid

Carolyn is a highly regarded qualitative research leader combining curiosity, co-creation and empathy with science. She uses brand and communications, strategy and concept testing, NPD and gender research to deliver powerful marketing insights to address everything from customer experience, brand strategy and innovation to creative development and commerce. 

Carolyn brings human understanding to every business challenge, to help transform brands through behaviour change, innovation, ideation and cultural insight. Illuminating the moments that matter, she provides unmatched access to insight about people’s lives, relationships with brands and cultural contexts.

Megan Whiteside

Megan Whiteside is Vice President of Corporate Affairs & Communications for American Express in Australia and New Zealand. In this position Megan is responsible for leading internal and external corporate communications, public relations, and corporate sustainability across the organization.

Megan joined American Express eight years ago from Commonwealth Bank, where she was Senior Manager of the Retail Bank communications function. Prior to this Megan lived in London for six years and worked for the Hilton Hotels Group as Communications Manager for its international markets.

Megan is a graduate of Griffith University with a Bachelor of Arts in Communications, majoring in Film and Television. She cut her teeth in television news production in regional Australia before moving into public relations to explore her passion for creative writing.

Tara Ness

In her 15 years of consulting, Tara has played a critical role in informing insights, strategy and design for Australia's most well-known growth and turnaround case studies (e.g. Jetstar, Optus, Medibank, Zurich to name a few). She has designed and executed large measurement and prioritisation frameworks - advising to C-Suite level working across a range of sectors, particularly in finance services.

Tara has led a CEX practice and countless strategic programs where the primary business objectives are retaining customers, reducing failure demand and cost to serve. Tara makes the complex simple, by turning CEX insights into prioritisation frameworks, her work cuts through and gains traction.

Tara is known for her passion, storytelling and practical takeaways. Most recently, she was invited to deliver the keynote at the Melbourne Australian Loyalty Association gala network dinner (and then invited back again for the Sydney event) sharing "the behavioural science of locked on loyalty" to +200 loyalty professionals.

Paula Benson AM

Paula Benson AM is an experienced senior Corporate Affairs executive and Non-Executive Director in top NYSE and ASX firms. She has twenty five years’ experience across Banking and Financial Services, Mining and Resources, Infrastructure, Health, Education and Media. Paula is passionate about people working together to create opportunities that deliver tangible financial and societal outcomes. In 2021 she was appointed as a Member of the Order of Australia for significant service to people living with ovarian cancer, and to business.

Jonathan Buck

Paula Benson AM is an experienced senior Corporate Affairs executive and Non-Executive Director in top NYSE and ASX firms. She has twenty five years’ experience across Banking and Financial Services, Mining and Resources, Infrastructure, Health, Education and Media. Paula is passionate about people working together to create opportunities that deliver tangible financial and societal outcomes. In 2021 she was appointed as a Member of the Order of Australia for significant service to people living with ovarian cancer, and to business.

Karina Keisler

Karina Keisler is on the Board of the Alcohol and Drug Foundation and the UN Women’s Committee for IWD. She runs her own business providing counsel to executives and Boards on reputation management including Australian Golf where she is Interim Executive for Public Affairs and Marketing. Karina has more than 20 years experience in managing reputation recoveries for some of Australia’s best known brand crises including Cricket Australia, NBNCo and Vodafone Australia. She spent a decade at Telstra in corporate affairs while undertaking her Masters in Communications.

Sweta Mehra

Sweta Mehra is the Chief Marketing Officer at ANZ and leads development and delivery of the ANZ brand strategy, communication and digital sales and personalisation – all in service of deepening customer relationships, improving ANZ brand reputation and accelerating revenue growth.

Sweta has a unique blend of 25 years’ experience in consumer research and analytics, marketing and brand management expertise.

Sweta spent more than 17 years with Procter & Gamble in Singapore, focusing on brand management across a range of categories and countries in developed and developing markets. She also led the P&G consumer research function in a number of global and regional roles.

Sweta has a passion for brand building and creating breakthrough innovation leveraging technology.  She combines her analytical skills with a deep understanding of consumer and market needs across different geographies.

Sweta holds an MBA from the Indian Institute of Management and a Bachelor of Engineering from the National Institute of Technology, India.

Kate Browne

Kate Browne is the head of Yahoo Finance Australia’s editorial strategy and team. Browne holds over a decade of experience in journalism, broadcast media, and corporate communications. She was previously a TV Presenter & Writer at the ABC, and has appeared regularly as a finance expert across various shows including Sunrise, Seven News, Today, Nine News, The Project, SBS world news and ABC Breakfast.

Zoe Cocker

Zoe heads up Yahoo’s branded content studio, the only creative agency to sit at the intersection of creativity, technology, trusted editorial brands and massive scale. She is a Marketing Academy scholar with over 15 years experience working with companies that prioritise creativity and technology.

Zoe has played an instrumental role in establishing Yahoo Creative Studios as a metaverse pioneer, helping make it tangible for brands today. She is behind immersive campaigns for some of Australia's biggest brands including Officeworks, BIG W and Optus.

Victoria Berry

Victoria Berry is Head of Strategy at FutureBrand Australia and she is passionate about creating and transforming brands through the local team’s bespoke strategy offering. In her role, Victoria leads the strategy team to work alongside FutureBrand’s clients and develop rigorous but simple solutions that impact real change for clients to help their businesses grow.

Her 15-year career has taken her all over the world, from Sydney to Dubai then New York and now Melbourne. In that time, she was also the lead strategist on the FutureBrand Country Index, FutureBrand’s annual report measuring the strength of perception of the World Bank’s top 75 countries. Victoria has a BA Psychology & Gender Studies and lives in Melbourne with her husband and two young children. 

Melody Townsend

Melody is the General Manager - Retail Marketing at BOQ Group, responsible for marketing communications across Bank of Queensland, Virgin Money and ME. A senior marketer,

Melody has worked with local and global brands in automotive, freight and logistics, e-commerce and banking.

Logan Walsh

With experience in the New Zealand and Australian research industries, Logan has worked closely on NPS, CX and market metrics for Australia’s largest financial services brands. His passion is taking a step further to uncover what really makes customers tick.

In his role as Media Products Manager at DBM, he works with retail banking and insurance clients to maximise acquisition and retention strategies.

Sonia Marine

With over 20 years of experience in the media industry, Sonia has worked in a variety of media and research agency roles across a diverse client base including the Retail Banking, Telecommunications, Auto, QSR and CPG categories.

In her current role at Nielsen, Sonia looks after their Consumer & Media View service and has a passion for collaborating with brands, their agencies and publishers to unlock data-driven consumer insights that improve marketing investment decisions in today’s evolving media landscape.