July 25, 2019 | Four Seasons Hotel Sydney
This year, more than any other, presents a massive opportunity for financial institutions to reimagine their marketing campaigns and re-engage the consumer. But the opportunity comes in the aftermath of one of the most challenging and eye-opening periods in Australia’s history for the industry. What’s your next move? The Mumbrella Finance Marketing Summit will feature some of the leading thinkers and doers when it comes to marketing in the finance sector, and reveal key trends, insights and ideas around marketing financial brands when the industry has just been shaken up. Clear the confusion and get inspired to make your brand’s next marketing move at this one-day event.
Chief Marketing Officer, Athena
Chief Marketing Officer, Athena
Energetic challenger marketer who has worked on launches for Virgin Money, Bank West, and UBank. Natalie is Chief Marketing Officer for the home loans fintech Athena whose mission is to help Australian’s pay down their home loan faster.
1 part intrepid marketing leader, 1 part fearless mother, 1 part daring entrepreneur and fintech champion, 1 part bootylicious Beyonce. Too many parts? Not for Nat.
There has been no better time in the financial services industry than now to shake up marketing strategies and focus on a fresh start. But taking a large or traditional business and pivoting its messaging can be a labour intensive and sometimes impossible task, something highlighted by the speed at which challengers are often moving.
Athena is one of those challengers, but it has a point of difference. It’s CMO has experience at big brands as well. Natalie Dinsdale has previously worked for big brands like NAB, Foxtel and Telstra, has started up challengers owned by big brands like UBank, and has worked for challengers in their own right such as Tyro before joining Athena over a year ago.
In this session, Dinsdale will elaborate on the process of being a marketer for a challenger brand and take delegates through the ins and outs of creating consumer shifts. Do lines like ‘F*** Fees’, ‘We are not into mortgage bondage,’ and ‘We give a buck about our customer’, actually work? Find out here.
What do you do when you’re a bank and your insight is that consumers want less of you in their lives?
Bankwest was faced with just such a situation in 2018. The relationship between a consumer and a bank is often seen as a necessity rather than anything deeper, but Bankwest and creative agency Union saw this as a positive.
While brands scramble to find ways they can get a consumer to ‘love’ them, Bankwest decided that this could potentially be achieved by seeing less of them – and so the Bank Less campaign was born.
Some of the tag lines included; “Because no one wants more bank in their life”, “Just the right amount of bank” and “Less BS. Yep, that’s right, less bank stuff”.
In this session, Paul Nagy of VMLY&R and WPP AUNZ’s bespoke agency, Union plus Bankwest’s Haylee Felton will share the idea, strategy and results behind a very un-bank bank campaign.
Executive Manager, Brand and Marketing, Bankwest
Executive Manager, Brand and Marketing, Bankwest
Haylee currently leads the brand and engagement team at Bankwest, responsible for all elements of brand strategy, brand communications, sponsorship and social engagement. She has a diverse background of strategic marketing experience from a variety of roles both agency and client-side and loves nothing more than unearthing unique consumer insights that can shape strategic decisions and creative solutions.
Haylee is focused on bringing genuine differentiation to a crowded sector and is passionate about the role that brand and marketing can play in shaping organisational culture and commercial performance. She enjoys the management of key creative and sponsorship partners to ensure diverse and collaborative problem solving.
Haylee’s previous experience includes many well-known brands within both the Australian market and in the retail energy sector in the UK, as well as working within a-number of well-known creative, marketing and CSR agencies providing a breadth of experience in solving unique business problems.
Haylee enjoys developing high performing teams who feel empowered to challenge the status quo and can demonstrate the value of marketing investment and brand building back to the business. In her free time Haylee likes cooking and spending time with her children and husband – preferably in sunshine near the beach.
GM of Product & Network Marketing, Customer Experience, MeBank
GM of Product & Network Marketing, Customer Experience, MeBank
Melody is the General Manager of Product and Network Marketing at ME Bank; a bank that is 100% owned by 26 of Australia’s leading industry super funds. As a senior marketer, Melody has worked with local and global brands in automotive, freight and logistics, e-commerce and banking.
At ME Bank, Melody is responsible for marketing communications across all banking products and works with industry super funds on initiatives to help Australians get ahead.
The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry, to give it its full name, has now concluded. For some brands it will change nothing, for others, it will require a reinvention of how they market themselves.
This session will uncover the what now and what next stories from a variety of finance brands. They will each reveal their marketing plays for 2019 and beyond, and discuss what they see as the main challenges and opportunities in the aftermath of the Royal Commission into banking.
After that, they will sit down together for a panel discussion, taking questions from the audience.
Are there hard times ahead? Is this a period of immense opportunity? Find out in this eye-opening session
Yell Creative return to deliver the results of its 4th Annual Finance Marketing Survey, delivering their usual enlightening mix of insights from marketers and consumers about the big issues facing the industry.
With this year seeing an explosive start for financial services, there’s plenty to get stuck into, starting with the Royal Commission-shaped elephant in the room. Yell will be continuing its trend of looking at consumer trust in the industry, but with a twist as they look at the nature of trust. They will also be asking ‘Will the Royal Commission actually change anything?’ and if digital has helped get us into this mess, by destroying empathy with our customers.
Yell would love for you to contribute to the survey’s insights so keep an eye out for its launch on Mumbrella.com.au in the near future.
Co-Founder & Strategy Lead, Yell Creative
Co-Founder & Strategy Lead, Yell Creative
Nigel is Co-founder and Strategy Lead at specialist financial services customer experience agency Yell Creative. Nigel has over 20 years’ experience of financial services marketing and strategy in the UK and Australia. Nigel’s passion for transforming the experiences of financial services customers is contagious and has spread throughout our team. His passion for West Ham Utd, Dad Rock and comic books (sorry, graphic novels) has yet to have the same impact.
Session coming soon…
The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry, to give it its full name, has now concluded. For some brands it will change nothing, for others, it will require a reinvention of how they market themselves.
This session will uncover the what now and what next stories from a variety of finance brands. They will each reveal their marketing plays for 2019 and beyond, and discuss what they see as the main challenges and opportunities in the aftermath of the Royal Commission into banking.
After that, they will sit down together for a panel discussion, taking questions from the audience.
Are there hard times ahead? Is this a period of immense opportunity? Find out in this eye-opening session
Head of Marketing, WISR
Head of Marketing, WISR
Bio coming soon…
Deputy CEO, Clemenger BBDO Melbourne
Deputy CEO, Clemenger BBDO Melbourne
Gayle has over eighteen years’ experience working with global clients to deliver effective customer centric strategies and communications.
Her career started in London where she worked at AKQA, Digitas and DLKW, where she gained
extensive experience in financial services working across Lloyds TSB, HBOS, and Coutts, in addition to leading relationships and customer centric strategies across Cadbury, Unilever, Kelloggs, and General Motors.
Since arriving in Australia, Gayle has focused her passion for customer behavior to help re-shape Clemenger BBDO Melbourne’s integrated offering and merging of data and creative capabilities, alongside leading a number of clients at the agency including NAB, Belong, TAC and Visit Victoria.
GM of Product & Network Marketing, Customer Experience, MeBank
GM of Product & Network Marketing, Customer Experience, MeBank
Melody is the General Manager of Product and Network Marketing at ME Bank; a bank that is 100% owned by 26 of Australia’s leading industry super funds. As a senior marketer, Melody has worked with local and global brands in automotive, freight and logistics, e-commerce and banking.
At ME Bank, Melody is responsible for marketing communications across all banking products and works with industry super funds on initiatives to help Australians get ahead.
Head of Strategy & Communications, Bank Australia
Head of Strategy & Communications, Bank Australia
Fiona Nixon is Bank Australia’s Head of Strategy and Communications and is a passionate about the role that business needs to play in addressing social and environmental issues. She is responsible for the bank’s engagement and communication with staff and customers as well as its public policy commitments. Fiona also oversees the Bank Australia Impact Fund, through which the bank invests 4% of after tax profits to create positive social and environmental outcomes. Since joining the bank in 2013, Fiona has managed the rebrand to Bank Australia and a range of initiatives designed to build the bank’s responsible banking brand.
Fiona has a background in consulting working with private and public sector and for-purpose clients on communications, social policy development, major events, and community consultation. She has also held senior communications roles in the Victorian State Government and local government in Melbourne.
Fiona has a Bachelor of Arts (Law) from Macquarie University and is currently completing an Executive MBA at RMIT University.
The reputation of banking, insurance and other financial services is at an all time low. At end-2018, it ranked just above the tobacco industry, and that was before the Hayne Royal Commission’s final report was made public.
Commissioner Hayne identified ‘greed’ as the catalyst for gross misconduct and dishonesty.
In this video-example and expert analysis rich session, crisis and reputation expert Chris Savage will review the crisis of trust facing the finance sector.
He will look at lessons learnt from the way the industry has (mis)handled the Royal Commission, outline the most proven model for rebuilding tarnished trust, and identify actions leaders in the industry can take now to start turning a crisis into a major growth opportunity- all while doing the very best for customer value.
Founder, The Savage Company
Founder, The Savage Company
Chris Savage is one of Asia Pacific’s pre-eminent public relations, marketing and communications industry leaders. But that’s not his passion. What drives Chris and is shaping his career today is helping leaders and businesses accelerate growth …. growth in profits, courage, momentum, capability, reputation, efficiency, effectiveness, and growth in stature.
Following a highly successful 25 year career in public relations… where his roles included Chairman of the biggest PR group in the region and as an entrepreneur who started what became one of Australia’s leading financial PR firms…. Chris served for seven years as Chief Operating Officer of STW Group, Australasia’s leading marketing content and communications group, from 2008 and 2015. He resigned in early 2015 to start his own business, The Savage Company, which focusses on helping leaders accelerate growth. Chris is an accomplished keynote speaker and speaks at major conferences across the world. His weekly blog, Wrestling Possums, is read by more than 10,000 followers a week.
Finance and transparency are two words that are not often thought of as complementary, but one brand has decided to build its marketing on what it terms as ‘radical transparency’.
TransferWise began in 2010 as a solution to sending money around the world cheaper and more efficiently for consumers. Since then it has grown to 11 offices, 1,400+ employees and over four million customers.
In this session, TransferWise Australia Country Manager Nicholas Lembo will discuss why transparency is so important for the company and how it has leveraged it to build its customer numbers and revenue. He’ll also reveal the risks involved, the reward gained and the mistakes made along the way.
Country Manager, TransferWise Australia
Country Manager, TransferWise Australia
Bio coming soon…
Often talked about, more often misunderstood, marketing science is becoming a big factor in building relationships between financial institutions and their clients and partners. Using it properly requires a measured approach that is action-led, meaning that the insights must be actionable and owned throughout the organisation.
It’s a method that global financial institution Metlife has been using. It’s recent marketing strategies have been based on a marketing science approach to support business partners and establish thought leadership platforms.
In this session, Jeremy Simmons, CMO of Metlife Australia, will take delegates through some examples of different types of research and how the business is using them in various ways to deliver real business value.
Chief Marketing Officer, Metlife Australia
Chief Marketing Officer, Metlife Australia
Jeremy is the Chief Marketing Officer for MetLife Australia and is responsible for leading and overseeing the Australian Marketing team functions including, Customer Experience, Marketing Science, Integrated Marketing and Brand, Digital and Social Media, as well as overseeing the Enterprise Data Governance function.
He joined MetLife in April 2015 as Head of Operations. In this role he was focused on delivering exceptional customer and member experiences, and developing strong partner relationships by providing best in class end-to-end service operating models.
Prior to joining MetLife, Jeremy’s previous roles included General Manager, Customer Strategy at TAL and Executive General Manager, Transformation at NRMA Motoring & Services.
Jeremy has over 15 years’ executive leadership experience across Financial and non-Financial Services. His professional background is in law (finance, corporate and industrial) and his executive experience covers People and Culture, Operations, Marketing, Customer Strategy
and Transformational Change.
The relationship between the consumer and a financial institution is changing considerably. Marketing professionals in the industry realise a bridge needs to be built to bring consumer and brand back together again. CX has become an integral part of the conversation, and it’s no more important than when a consumer walks into a brand’s house – the retail store.
Public Design Group has worked with a variety of Australian financial institutions to create new retail experiences and build a sense of community for brands and their customers.
From BOQ to CUA, RACQ, BDCU and Bendigo Bank, this session will see Public Design Group detail the thinking being adopted by some of Australia’s largest banks and credit unions as they cut the new path of financial retail experiences.
How far do you have to go to create real community? What experiences are customers looking for in-store? Can a physical presence really impact greatly on brand perception? Find out in this eye opening session.
Co-Founder, Public Design Group
Co-Founder, Public Design Group
Jason has twenty five years experience as a retail designer and retail brand strategist working with some of London’s top brand agencies. In 2001 he started Futurebrand’s design studio in Sydney with Dan Cooper.
Two years later they co founded Public Design Group. Specialising in service retail, the team are now working in nine different countries across Asia and partnering with world-class digital agencies such as Protein One in Sydney and Fitch HK.
Jason is a believer in the efficacy of design thinking as a tool for business improvement. “Good design influences every aspect of a brand, from customer experience, to internal culture, to business performance. Our work penetrates far beyond the walls of the store, ensuring integrity in the delivery of an idea”.
There has been no better time in the financial services industry than now to shake up marketing strategies and focus on a fresh start. But taking a large or traditional business and pivoting its messaging can be a labour intensive and sometimes impossible task, something highlighted by the speed at which challengers are often moving.
Athena is one of those challengers, but it has a point of difference. It’s CMO has experience at big brands as well. Natalie Dinsdale has previously worked for big brands like NAB, Foxtel and Telstra, has started up challengers owned by big brands like UBank, and has worked for challengers in their own right such as Tyro before joining Athena over a year ago.
In this session, Dinsdale will elaborate on the process of being a marketer for a challenger brand and take delegates through the ins and outs of creating consumer shifts. Do lines like ‘F*** Fees’, ‘We are not into mortgage bondage,’ and ‘We give a buck about our customer’, actually work? Find out here.
Chief Marketing Officer, Athena
Chief Marketing Officer, Athena
Energetic challenger marketer who has worked on launches for Virgin Money, Bank West, and UBank. Natalie is Chief Marketing Officer for the home loans fintech Athena whose mission is to help Australian’s pay down their home loan faster.
1 part intrepid marketing leader, 1 part fearless mother, 1 part daring entrepreneur and fintech champion, 1 part bootylicious Beyonce. Too many parts? Not for Nat.
According to the University of Melbourne and the Australian Government Financial Literacy Board, half of Australians struggle with finance literacy, with only 40% of the country understanding financial diversification. But why are Australian’s not financially literate and what role does branding, communications and marketing play in improving Australia’s finance literacy? Are brands doing enough to help consumers understate how money is made, spent and saved?
Financial awareness is missing in most homes so is it the bank’s responsibility to tell you how you should manage your money? Should superannuation brands be guiding customers on how much super to save? Is an insurance provider responsible for schooling consumers on the best insurance for their needs and how to use it? Could education be the key to a healthier relationship with brands and its consumers or are financial companies entering a minefield if it all goes wrong?
In this session, hear from senior industry leaders as they unpack finance literacy, how to improve it and what role marketing plays in educating its consumers to provide better business outcomes and relationships with its consumers.
CEO, The Possibility Partnership
CEO, The Possibility Partnership
Ava has spent the last three decades growing businesses, protecting brand reputations and developing integrated communications campaigns. Ava was Mumbrella CommsCon PR Leader of the Year in 2016 and 2017 and is skilled at building brands and developing story platforms that engage across earned and owned media channels. She has worked in Europe, China, Africa and Asia Pacific, managing several global agency brands including Weber Shandwick, Text100 and AUGUST.ONE. Ava is known for talent acquisition and development skills, territory expansion and delivering profitable agency growth. Ava has strong experience across the healthcare, finance, technology, retail, travel and consumer sectors.
Director, Marketing & Communication, Qualitas
Director, Marketing & Communication, Qualitas
Belinda is a communication professional specialising in financial services, with deep sector knowledge across wealth, super and funds management. Before moving in-house, Belinda honed her career in PR agencies, including WE Buchan, Weber Shandwick and Honner. She builds long-term relationships at senior levels by providing expert counsel, developing effective strategies and anticipating issues.
Chief Marketing Officer, Volt Bank
Chief Marketing Officer, Volt Bank
Maria heads up the Customer team at Volt, with the team’s focus to deliver on Volt’s vision of differentiating through customer experience, helping customers achieve their outcomes and be better off.
Maria brings over 20 years of international and strategic commercial experience, setting up new business ventures, as well as growing sales and profits through data-driven marketing. Her focus has been in financial services, telecommunications, and technology industries, and she has worked in large organisations such as Virgin Group, Optus and AMP, and more recently in fintech organisations OFX, SocietyOne and Volt Bank, with a common thread of leading highly engaged teams and coaching them to make magic happen.
She was recently awarded Marketing Professional of the Year in Women in Finance awards 2018.
Principal, Andrew Pegler Media Pty Ltd
Principal, Andrew Pegler Media Pty Ltd
Award winning plain English editor and writer Andrew Pegler believes that sometimes words are just not enough … especially clumsy, badly written ones.
2019 is Andrew’s third straight year talking on plain English and the law at Victorian Law Week. His 2019 year’s talk was entitled Plain English is a bankable asset. Listen to Andrew’s interview on ABC radio about his plain English work with legal contracts. Last year Andrew was a judge for the 2018 NZ Plain English Awards and will be doing the same at Australia’s Clear Communications Awardslater this year. Andrew was a presenter at Clarity 2016, a global conference on plain English in the law and his most recent essay on the brand advantages of plain English in business appears in the most recent issue of the prestigious Clarity Journal, the international journal promoting plain language. Andrew was editor of Monash University’s Business Review 2006-2009 and editor of Asian Business Review 1996-1999. Andrew Pegler Media Pty Ltd is a preferred supplier of plain English editorial services and training to the Australian Federal Government and the Victorian Government.
Andrew agrees with Albert Einstein that “everything should be made as simple as possible, but not one bit simpler.
Finance has, for a long time, been placed in the ‘too hard’ basket for consumers. Too many options, too much confusion, too many terms and conditions, not enough transparency. Over time, some brands have managed to alter this perception, whether it’s fee-free accounts, easy-to-understand policies or always-on helplines.
In fact, a number of financial brands have grown reputations for being advocates of simplified finance, managing to cut through the competition and reach an audience that is often switched off to, or skeptical of, financial marketing.
In this panel session, hear from a range of senior industry experts with finance marketing experience on what the real challenges in reaching an audience with a finance product are and how they managed to make a connection. Should you be focusing on your product, or your consumer?
Executive Manager, Marketing Insurance, AAMI, Apia, GIO, Shannons, Terri Scheer, CIL, Intermediaries, Suncorp Group
Executive Manager, Marketing Insurance, AAMI, Apia, GIO, Shannons, Terri Scheer, CIL, Intermediaries, Suncorp Group
Mark Behr has led the Marketing teams of some of Australia’s most respected brands, across both automotive and financial services sectors. Notable brands include HSV, FPV, AAMI, Shannons, GIO, Apia and others. With a channel agnostic approach, Behr believes in building great brands while driving clear commercial outcomes. With experience both agency and client side, Behr has implemented successful strategies including innovative brand integration in key telecast properties, targeted re-marketing as well as building content platforms such as the Shannons Club, which generates more than 120,000 unique monthly visits and has over 100,000 members.
ECD, Ogilvy
ECD, Ogilvy
David began his career as a designer, moving into art direction and honing his craft at agencies ranging from large multinationals to small independent shops.
In the past 20 years, David has been awarded more than two hundred times on all major national and international award shows with work for brands like AAMI, adidas, Cadbury, Heinz, Mars, Metro, Nintendo, Seek, Schweppes, Suzuki, Tigerair, Whiskas, WorkSafe and the Victorian Government.
This includes multiple ‘Agency of the Year’ titles for agencies under his creative stewardship.
For the past decade, David has also been active in training the next generation of Australian creative talent through his role leading the Melbourne AWARD School program and most recently as the head of ADMA Creative School.
David believes ideas have the power to not only change brands and companies fortunes, but to change the world for the better.
Group Executive of Digital & Marketing, CANSTAR
Group Executive of Digital & Marketing, CANSTAR
Sara has over 15 years of experience in the finance marketing, digital and communications industries with practical and demonstrated success across paid, earned and owned media locally and internationally.
In her role as Group Executive, Digital and Marketing at Canstar, Sara is responsible for developing and leading the implementation of Canstar’s digital and marketing strategy to drive traffic and brand awareness, improve customer experiences and generate revenue streams.
Sara leads one of the largest and fastest growing teams at Canstar spanning marketing, digital, analytics, PR, SEO and editorial.
Having spent the majority of her career working in financial services, Sara empowers her team to make the complex simple and live up to the brand’s goal of helping consumers to find the right product for them.
What do you do when you’re a bank and your insight is that consumers want less of you in their lives?
Bankwest was faced with just such a situation in 2018. The relationship between a consumer and a bank is often seen as a necessity rather than anything deeper, but Bankwest and creative agency Union saw this as a positive.
While brands scramble to find ways they can get a consumer to ‘love’ them, Bankwest decided that this could potentially be achieved by seeing less of them – and so the Bank Less campaign was born.
Some of the tag lines included; “Because no one wants more bank in their life”, “Just the right amount of bank” and “Less BS. Yep, that’s right, less bank stuff”.
In this session, Paul Nagy of VMLY&R and WPP AUNZ’s bespoke agency, Union plus Bankwest’s Haylee Felton will share the idea, strategy and results behind a very un-bank bank campaign.
Executive Manager, Brand and Marketing, Bankwest
Executive Manager, Brand and Marketing, Bankwest
Haylee currently leads the brand and engagement team at Bankwest, responsible for all elements of brand strategy, brand communications, sponsorship and social engagement. She has a diverse background of strategic marketing experience from a variety of roles both agency and client-side and loves nothing more than unearthing unique consumer insights that can shape strategic decisions and creative solutions.
Haylee is focused on bringing genuine differentiation to a crowded sector and is passionate about the role that brand and marketing can play in shaping organisational culture and commercial performance. She enjoys the management of key creative and sponsorship partners to ensure diverse and collaborative problem solving.
Haylee’s previous experience includes many well-known brands within both the Australian market and in the retail energy sector in the UK, as well as working within a-number of well-known creative, marketing and CSR agencies providing a breadth of experience in solving unique business problems.
Haylee enjoys developing high performing teams who feel empowered to challenge the status quo and can demonstrate the value of marketing investment and brand building back to the business. In her free time Haylee likes cooking and spending time with her children and husband – preferably in sunshine near the beach.
Chief Creative Officer, VMLY&R
Chief Creative Officer, VMLY&R
A creative and business leader with over 20 years’ experience who has lead and revitalized international agencies and brands on both sides of the Tasman. He has been the Creative Director of Clemenger BBDO Wellington, and most recently the Executive Creative Director of Clemenger BBDO Sydney. In recent years Paul has won gold at Cannes, the Spikes, Award and the Effies. His work has also been included in WARC’s 100 Smartest Marketing Campaigns In The World, won the ‘Best of the best’ award at AIMIA Awards and the AdNews Campaign of the Year in 2015. In New Zealand, he created one of the top ten most awarded digital ideas on earth in 2009 and the New Zealand radio ad of the decade.
From an afterthought in planning to a centrepiece that helped ANZ win the coveted Effie for long term advertising effectiveness – get a glimpse into the inner workings of ANZ’s digital media program.
This session will cover the journey in developing the program with media partner, PHD, including some of the fundamental structural and infra-structural changes that has put ANZ in a position to tackle a future where the customer is both hard to reach and predict.
Delegates will also learn about some of ANZ’s current initiatives that guide it through the increasingly complex data and technology landscape.
Marketing Chapter Lead, Digital Sales Experience, ANZ
Marketing Chapter Lead, Digital Sales Experience, ANZ
Bio coming soon…
Head of Digital Melbourne, PHD
Head of Digital Melbourne, PHD
Bio coming soon…
With the rise of the conscious consumer, finance businesses need to look seriously at how they are perceived in the market — ethical at heart or a formula of corporate greed with few morals.
Future Super has proven the consumer appetite for a seriously ethical business. With more than 13,000 Australian members and $500 million under management, the company has built a strong brand on ethical investing — from divesting from companies with all-male boards, to screening out direct suppliers to fossil fuel contributors.
In this session, Future Super Managing Director Kirstin Hunter will talk about the company’s lessons since its inception, the growing market for responsible investments and how to establish finance companies in a world where conscious consumers can tell the difference between “ethical” companies and truly ethical ones.
Managing Director, Future Super Services
Managing Director, Future Super Services
Kirstin joined Future Super in 2017 as Chief Operations Officer. In 2018 she was appointed to the Future Super board as Managing Director. Kirstin came to Future Super from Bain & Company, where she specialised in financial services strategy and operations in Australia and Canada. Kirstin has a long history of advocacy and is very passionate about ethics, equality and veganism — particularly as these things relate to animal cruelty, women, the environment, and corporate behaviour. She is currently the chair of the Youth Food Movement Australia and founded Aussie Babywearers for Refugees. Her career started as a lawyer at Freehills, where she got her first taste of clean energy project finance, and she previously worked at Bain & Company where she specialised in financial services strategy and operations in Australia and Canada.
As corporations focus on seismic changes in their industries, and media become prophets of doom, we can start to believe that disruption is forcing all brands into wholesale reinvention.
The Hallway’s CEO Jules Hall talks to four big brands about how they are facing into the winds of change and what disruption really means to them and their industries.
Executive General Manager Brand & Marketing, Suncorp
Executive General Manager Brand & Marketing, Suncorp
In a career spanning two decades, Mim has become recognised as one of Australia’s pre-eminent and most awarded leaders in marketing.
In her role as Suncorp’s Executive General Manager Brand & Marketing, Mim leads Suncorp’s network of brands, which include AAMI, GIO, Apia, Shannons and Vero. She is also strengthening the Suncorp brand nationally and continuing to build the company’s digital marketing capabilities.
Previously General Manager for M&C Saatchi, Australia’s largest advertising agency, Mim has been globally awarded for building the brands of some of Australia’s most recognised companies including Woolworths, Lexus and Optus. In 2017 under Mim’s leadership, M&C Saatchi was named Australia’s most innovative company by the Financial Review.
Mim has a strong background in financial services, having led significant pieces of work for Commonwealth Bank, ANZ and IAG. She was pivotal in leading the strategic and creative development of the CAN brand platform. She also set the strategic and creative direction for the global ANZ brand campaign, which saw ANZ’s brand value double from $3.4 billion to $6.8 billion in just two years, rocketing it to the most valuable bank brand in Australia during that time.
Mim is known for delivering cut-through creative that delivers results. She is passionate about supporting the next generation of creative leaders and has been recognised as an industry leader for her drive to find new ways to move the industry forward, as well as being an active speaker and mentor.
Chief Marketing Officer, IAG
Chief Marketing Officer, IAG
Brent Smart is Chief Marketing Officer of IAG, Australia’s largest insurance company with leading brands including NRMA and CGU. Brent leads group-wide marketing efforts, from brand strategy to creative execution.
Previously Brent spent 20 years in the advertising business. He was CEO of Saatchi & Saatchi New York working on iconic American brands like Cheerios, Tide and Walmart. He spent 7 years with BBDO, running their San Francisco office and before that Colenso BBDO which was named Agency of the Decade in New Zealand. Brent has led a body of highly awarded creative work recognised with over 25 Cannes Lions and over 40 Effies.
Originally from Melbourne which explains his love of footy, Brent had to live by a beach after enduring too many North American winters, calling Bondi home with his wife and 3 sons with weird accents.
CEO, The Hallway
CEO, The Hallway
Starting out as a management consultant for Accenture Jules moved into the world of advertising in 2000 taking a job at one of London’s early digital agencies. After moving to Australia Jules founded The Hallway in 2007 with a mission to build an advertising agency that could be more relevant, more effective and more interesting.
Together with Creative Partner, Simon Lee, the two have grown The Hallway into one of Australia’s top independent agencies, winning awards around the world for their creativity and effectiveness.
Outside of work Jules blames his sporting background for his competitive edge. In 1993 he represented Great Britain at the world rowing championships. These days sailing has replaced rowing. He has competed in most of the world’s major ocean races including four Sydney-Hobarts.
Be it Boojay Boojay, Captain Risky or the new Insurance Solved campaign, they’ve all been game changers in how insurance is seen and sold. They’re great examples of Binet and Field’s contention that fame and popularity is a foundation for advertising and business success.
Budget Direct continues to take a longer-term view and back creative work that is well outside the usual campaigns produced by the finance industry.
Presented by Jonathan Kerr Chief Marketing Officer of Auto & General and Nick Cleaver CEO of 303 MullenLowe this presentation will delve into the strategic thinking that lay behind the campaigns and share some of the learnings from the work that spans the last ten years.
Chief Marketing Officer, Budget Direct
Chief Marketing Officer, Budget Direct
Jonathan is responsible for Marketing, Digital and Innovation at Auto & General and member of the Board. His extensive experience in all aspects of digital and traditional marketing across a number of industry sectors including FMCG, Financial Services, Insurance and Software and has been instrumental in the growth of the Budget Direct brand in Australia. Jonathan has over 20 years of experience in senior Marketing & Digital roles in Australia and the UK and the United States.
Chief Executive Officer, Australia, 303 MullenLowe
Chief Executive Officer, Australia, 303 MullenLowe
He is recognised as an accomplished advertising agency and industry leader having been an outspoken advocate of integrated communications and advertising effectiveness.
Under his leadership 303 Mullenlowe has grown over the last decade into a showcase multi-disciplined agency where creative, data, technology and media buying skills thrive together as one integrated offering.
Previously as Chairman and CEO of DDB he led the agency’s transformation into a leading creative and diversified offering: launching Mango, integrating Rapp and building the agency’s digital offering.
He has worked on a raft of landmark financial campaigns which recently includes work for Budget Direct, Magellan, the Federal Treasury, P&N Bank, IMB Bank, Fidelity and Challenger. He has also been the architect of campaigns for St George and ANZ.
He has won numerous awards for creativity and effectiveness and believes in delivering campaigns that deliver clients an unfair share of attention and sales success.
Bring your team along and take advantage of additional group discounts.
This is my third time coming along, I absolutely love it. It is great being able to hear from similar industries to you and completely different industries to you, people that are from agency and client side... I said to my boss, if there's one thing that I can go to every year I would choose this.
I'm actually coming away with things I can action in the business tomorrow and communicate back to my team.
It's a challenging industry to be in. There's always a lot going on, a lot of regulation, a lot of things you have to navigate as marketers while trying to grow market share... Having all these different speakers talking directly to financial marketers is fantastic.
Mumbrella’s Finance Marketing Summit brings together leading finance brands and marketing experts to share insights in the area of finance marketing. The summit offers companies the chance to get their branding in front of key decision makers across the finance industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.
Thursday July 25, 2019
Four Seasons Hotel Sydney
Mumbrella’s Finance Marketing Summit will feature marketing leaders from finance, banking, insurance and payments to discuss the key issues impacting the industry.
Four Seasons Hotel Sydney
