Opinion

Five to follow – Julian Cole; Erica Bartle; Adam Ferrier; Laurel Papworth; Simon Van Wyk

Here comes part three of what so far is a weekly update on the best of the Australian media and marketing scene, as far as the sites I’ve discovered go anyway. New suggestions are always welcome, of course…  

Julian Cole’s AdSpace Pioneers

Read it: for the social media agency take.

Julian Cole may be the only marketer to have written a thesis in Facebook psychology. If he’s not, he’s certainly the only one to also have a (temporary) Facebook tattoo on his backside. One of the founding team of Sydney social media agency The Population, Cole got there via stints at Naked and Sputnik. He holds additional sway within the blogosphere because of his stewardship of the Marketing Pioneers list of Australia’s top marketing blogs.

A recent example: Is the digital producer / strategist team the new art director / copywriter?

 

Erica Bartle’s Girl With A Satchel

Read it: For an overview of mag content

There aren’t enough decent blogs about the Australian magazine industry. Although a journo, Bartle tends to speak mainly as a reader. She offers a close-to-exhaustive rundown of what the Aussie glossies are covering, along with an international perspective too.

A recent example: Minute-by-minute at the Cosmo awards

 

Adam Ferrier, Consumer Psychologist

Read it: for a professor inside an agency man’s body.

Ferrier is in of the co-founders of Naked’s Australian outpost. He worked in forensic psychology and at Saatchi & Saatchi before Naked’s launch. Since the departure of fellow founder Mat Baxter, he’s had Naked’s highest profile. He memorably went undercover at sexual dysfunction clinic AMI and wrote about his concerns on their consultation procedures.

A recent example: Standing out by fitting in

 

Social Network by Laurel Papworth

Read it: for the theory on social media

In roughly equal parts (okay, two-thirds – one-third) irritating and entertaining, Papworth’s blog is a must follow to hear from the extreme end of the social media universe. Her disdain for “heritage media” (and dancing on its grave) is clear, but she’s carved herself out a niche as a respected social media consultant, even if she’s not beating the brands-in-Second-Life drum quite so loud these days.

A recent example: The Freeview fiasco

 

HotHouse blog

Read it: for the view from digital media’s founding old skool.

Although this blog is the work of a few members of staff at HotHouse, the most interesting stuff tends to be when boss Simon Van Wyk puts finger to keyboard. His rant about ad agencies trying to be digital agencies, which also appeared as a guest post on Mumbrella, remains one of our most discussed articles.

A recent example: Why a new medium doesn’t kill the old ones

For more blogs, see our links page

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