Ford turns to John Farnham and flash mobs to unveil new voice control technology

John Farnham look-a-likes in Ford flash mob

The voice of Aussie rocker John Farnhan, and a series of flash mobs in Melbourne and Sydney, have been used by Ford to show off the car maker’s voice control technology.

The flash mobs featured John Farnham look-a-likes, who sung a bit of ‘You’re the Voice’ at passers by. They were filmed and distributed on social media.

The next phase of the campaign was a 60-second TV ad – breaking today – which features a young couple stuck in traffic. After a woman presses the Sync button on the steering wheel, she introduces her man to voice connectivity and John Farnham appears.

“By bringing the SYNC platform to life with John’s iconic song, our goal was to catch people by surprise and get them to think differently about our brand. We hope it encourages people to learn more about it,” said David Katic, general marketing manager for Ford Australia.

Richard Muntz, executive creative director of JWT Melbourne, the agency behind the campaign, said: “The human voice is the next game changing technology. And Ford puts it into your car with SYNC. Its launch was a huge opportunity for Ford to take a leadership position in the auto industry.”

  • Creative: JWT
  • Media: Mindshare
  • Digital: Wunderman
  • PR: Pulse


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