Former Googler joins Criteo as Australia and New Zealand commercial director
Google Australia’s former head of retail, Colin Barnard has been appointed Criteo’s commercial director for Australia and New Zealand.
Barnard replaces Pressy Sankaran who steps down as head of Criteo ANZ after six years with the online advertising exchange.
In his new role, Barnard will report directly into Alban Villani, managing director of Criteo SEAPAC.
“Criteo is undergoing a major transformation to become the platform of choice in AdTech, and we’re really excited to be able to appoint Colin to lead us in ANZ,” said Villani.
“With his wealth of experience, I know that Colin is going to help us thrive as a business and drive us in our next stage of growth. We are incredibly grateful for Pressy’s hard work and leadership over the past six years and wish him all the best.”
At Mumbrella’s Finance Marketing Summit in 2017, Bernard described how customers are willing to trade their data for a seamless, fast, relevant experiences.
“As people are scanning across the landscape they’re leaving breadcrumbs everywhere, data absolutely everywhere, and that doesn’t have to be creepy, because if you can use data by making it relevant to people, they don’t mind that,” he said at the time.
Barnard said of his new role: “I’m delighted to be joining Criteo at such an important point in the company’s journey.
“The power of technologies such as AI are revolutionising the ways brands are communicating to their audience, and I am looking forward to driving Criteo within this space.”
Great hire…. well done Colin!
User ID not verified.
Let’s hope he can introduce a new radical culture of actually replying to emails.
User ID not verified.
Well done Col! Great hire Criteo!
User ID not verified.
Thanks for flagging. We’ve recently brought the Mid Market team from Singapore back to Sydney with the aim of increasing and improving our local servicing to clients and agencies. Please let me or the manager, Guillaume Dupont, know if you have any more issues – I am always keen for feedback and will endeavour to improve what we are doing. Colin
User ID not verified.
Thanks so much Jason – I appreciate the kind comments. I hope we can help our clients and agencies grow!
Colin
User ID not verified.
Thanks so much for the support Simon! Here’s to a great 2019 and helping our clients and agencies grow.
Colin
User ID not verified.
Congratulations Colin! Here’s to a wonderful new beginning for you!
User ID not verified.