Four N Twenty becomes the official pie of the AFL just before season is suspended
Four N Twenty has signed a multi-year partnership with the AFL, making it the ‘official pie of the AFL’.
The announcement was made late last week, before the AFL season was postponed in the wake of the COVID-19 pandemic.
Four N Twenty is now the official pie of the AFL
Should the AFL season go ahead, the partnership will formalise the long-standing relationship between the AFL and Four N Twenty.
Kylie Rogers, AFL’s general manager of commercial, said: “Four N Twenty pies have become entrenched in football culture. You can’t name a more iconic fan food and we are thrilled to have Four N Twenty come onboard as the official pie of the AFL.”
Anand Surujpal, Patties Foods Group general manager of marketing and innovation, added: “It’s an honour to become an official partner of the AFL, given Four N Twenty’s rich history with the game as Australia’s original fan food.
“We’re looking forward to even more opportunity to connect with sporting fans around the country as the AFL’s official pie.”
Four N Twenty ambassador and former AFL star, Jonathan Brown, said: “Four N Twenty is an enormous part of footy in Australia. It really is the original fan food, which makes me really proud to be a Four N Twenty ambassador.
“I am really excited to see what Four’N Twenty and the AFL will achieve during their partnership”
The ROI on this sponsorship will be less than 3.14159265
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