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Benjamin Baader

In a world of increasing communication channels there is a high demand for people with general expertise to take the lead. I enjoy developing, designing and driving communication for brands, products and companies with my comprehensive knowledge across various disciplines and a strong common sense. In this new age of collaboration brands need an “orchestrator” that holds all strings together and enables real collaboration within multidisciplinary teams, bridging cultural differences as well as diverging financial interests.

I’ve gained my >15 years of integrated brand & product communication experience across various industries for international and national brands.
I’m used to jump in a running project and get up to speed within short time to drive and run project parts or whole client groups or pitches.
I can take over roles such as GAD, CSD, GM or Group Head and if there’s a strong need that fits with my availability, I’m not above to get my hands dirty as a senior AD for a short time.

I always appreciate the challenge to match companies’ sales & ROI expectations with outstanding creative business solutions. Advertising brands and products is to me not a question of media volume and repetition – rather it’s about offering rewarding (brand) experiences along the customer’s journey to thrive (and harvest) increasing customer lifetime revenues.

The raising complexity of marketing opportunities needs more flexible structures and processes to cope with constantly changing channel and discipline mixes. This is especially a challenge for marketing departments and integrated agencies. I enjoy supporting such restructuring and process-re-engineering plans with my experience and insights from previous collaboration-restructurings and change-management projects.

Being German comes with a lot of clichés. Unfortunately, a lot are true. Luckily I just inherited German perfection and reliability in organization as well as strong endurance in challenging projects combined with strong team player and collaboration skills across various disciplines & cultures.

Retail, FMCG, Telco, Airline, Fashion, Finance, Construction, Services, Luxury

OISTER offers four freelance service areas for companies and agencies:

Development of brand strategies, marketing strategies, integrated campaign concepts (digital, ATL, BTL, CRM, media)
Campaign/pitch management, project management, collaboration management & lead for complex integrated projects or pitches, client lead, account and P&L management.
Process and collaboration optimization, redesign of interdisciplinary processes, agency/team-restructuring, change management, restructuring implementation.
Market entry and market leverage strategies. Offering German & Australian market experience to German and Australian brands/companies that are interested in starting or leverage their business in each others market. Connecting knowledge of domestic brand/company positioning with the business potential in the respective foreign market.

OISTER works with smart agile and cost effective teams, tailored to each projects needs. Our resources in both markets comprise amongst others senior creatives, planner, data analyser and designer, all well experienced with national and international brands and companies.




Please contact Benjamin via bb@oister.de or 0404 384 300.


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