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Candide McDonald

I am a Senior Creative who tucked award winning campaigns under her belt while working in multinational agencies.

I became a freelance commercial writer for the usual reason – I became equally exuberant about creating children. I parent now as a bit player.

I can write, and have written, almost everything. Some DNA-coded talent and a hyperload of experience have coalesced to mould a creative with big ideas and the grit, guts and gumption (plus now, with maturity, the negotiating skills) to turn these into great advertising – whatever the size of the budget.

I am a published author and journalist, and a communications consultant (aka, a mini full service agency) for a (yay for me) growing group of clients. I have three design and production teams who enable this last function.

My portfolio includes brand and corporate campaigns and advertisements, posters, brochures, websites, promotional materials, press releases, business documents, feature articles and profiles, interviews and my novels.

I work (too) hard because I have loved my work since I was a schoolgirl doing work experience for Peter Carey and Bani McSpedden. Life has tried to squeeze that love out of my system. But never succeeded. I thrill myself by making your business and its brands boom.

Sydney 2023

Writing That Sells


I have a home office. (02) 9362 3501 or 0413 020 713. attardc@ozemail.com.au


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