Darrell Tiemens
Senior Freelance Strategic Planner and Market Researcher.
Currently consulting to various clients.
Available for short-term and longer-term projects / assignments.
Business trained with a strong MBA (Melbourne University) together with proven track-record in marketing (including advertising) provides a unique perspective on the opportunities required for marketing success.
Senior local and international experience across a broad range of industries including technology, online retailing, travel, telcos, consumer electronics, healthcare, pharmaceuticals, hardware products, government, FMCG, banking & finance, automotive, alcoholic beverages, energy, sustainability, commercial real estate, and others.
Strategic strengths include digital strategy, social media engagement, brand platforming, full integration of marketing ideas across channels / consumers, cutting through the competitive “clutter”, critical trend identification, analysing the true effectiveness of marketing initiatives (quantitatively) and long-term alignment of marketing strategies with corporate goals.
Strong creative, writing and visual skills.
Research experience includes moderation of many hundreds of qual groups as well as oversight of many large quant and qual projects.
Sydney / Melbourne / Brisbane Australia.Interested?
For a confidential discussion call me on 0411572926
