Kezia Meskanen
As a brand communications specialist with 10 + years experience, I have developed brand stories, positioning statements and internal/external communications for myriad clients and projects.
With a focus on brand narratives, I know that a prospective customer will decide whether to buy-in to a company based on its unique story. It makes sense then, to take brand messaging beyond the traditional ‘you-buy-we-sell’ principle. With a consistent and compelling brand narrative, employees become ambassadors, stakeholders promote the services/products and obtaining earned media becomes easier. Most importantly, a powerful message helps create a buzz within the desired industry and target audiences.
Having a creative philosophy is great, but grounding these concepts in real projects is even better. Here’s what I do daily:
→ Brand names and taglines
→ Brand stories, mission, vision and values
→ Websites and landing page content
→ Brochures and marketing collateral
→ Campaign messaging and digital copy
→ Video scripts
→ Email campaign copy
→ Style guides – tone of voice
Interested?
If you are a business or an agency looking for a copywriter who considers the bigger brand picture, I am always to open to a chat on 0429 851 432.
