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Lara Dawson

Lifestyle Marketing Director, Lara Dawson is a Marketing Consultant with ten years expertise in Customer Relationship Management, Brand Management and Marketing Communications, with a hospitality, retail and travel specialty. Lifestyle Marketing focuses on revenue generating projects and building brand health for clients.
Lara worked recently for David Jones and prior to that Park Hyatt Sydney in Marketing Communications. She has extensive branding experience with Tiffany & Co, Mercedes- Benz and the Olympic Games Organisations in Sydney, Athens and Beijing.
She is qualified from the University of Sydney graduating with double degrees in Bachelors Commerce Bachelors Arts with majors in Marketing, Management, English, Accounting and Psychology. Lara completed her Public Relations Certificate and undertook the Harvard Business School Business Writing Certificate and Customer Relationship Management qualification.
She undertook Hyatt International Marketing Communications workshops in Hong Kong 2005 and Bangkok 2007 as well as holding a three year mentor position for the Young Australian Tourism Export Commission (YATEC). She was selected as finalist in the Hotel Management Awards “Best PR and Marketing Campaign” in 2006 and 2007.
Lifestyle Marketing works with and provides pro bono support to the following charitable organisations; Vision Australia, Cancer Council for Brain Cancer and the Garvan Institute of Medical Research, on which committees Lara holds a seat.

Sydney 2027

Lifestyle Marketing consulting


040404 3022


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