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Mel Johnstone

I provide strategic marketing support for businesses that are focused on having direct relationships with their customers.

I can help you to cost-effectively find, keep and bring back valuable customers by extracting and applying insights to better understand the needs and motivations of different customer segments throughout their customer journey. My strategic approach is anchored in commercial reality. Sound financial forecast models are used to weigh up marketing investment against likely return. Test and learn scenarios are used to identify the most successful communication formulas that can be further refined over time to ensure that your marketing program successfully engages customers and adds long term value to your business.

Australia 2048

Rocket Science




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