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Praveen Vaidyanathan

Praveen’s a creative-turned-planner who prefers unruled notepads. He has worked at George Patterson Y&R, GREY, Publicis Mojo, JWT and Ogilvy & Mather; across Cadbury, Schweppes, Australian Defence Force, Cricket Australia, Nestlé, Garnier, L’Oréal Paris, Levi’s, Nike, United Breweries and Hutch/Orange. Praveen holds Master’s degrees in both Commerce and Advertising from RMIT University. His paper on ‘Naked Brands’ was awarded by the International Advertising Association.

He is interested in art, brands, people, culture, design, fashion, lifestyle, literature, marketing, psychology, philosophy, politics, economics, cinema, electronic music and sport.

He can help with brand planning, creative strategy, creative brief and inspiration, consumer psychology, culture and philosophy, truths and insights, market intelligence, new business pitching, writing and presentation.


Praveen Vaidyanathan


b. www.praveenvaidyanathan.com
t. @v_praveen
e. v.praveen@rocketmail.com
m. 0431426208


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