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Susan Plunkett PhD

Over 15 years experience in both commercial, media and academic environments. Both quant and qual although I favour qual. Don’t do pure stat package work as a rule:

* Analysis of both planned and completed projects
* Brand analysis
* Ethnography/culture/sub-culture and participant-observation
* Observation and UX
* Focus groups (but not strong committed to this method) and one-on-one
* Online and social media work and insight development from forums, blogs and data-mining services. Have used Radian6, PeopleBrowsr, Sysomos and Crimson Hexagon.
* Online groups and one-on-one
* Campaign and strategy development
* Segment profile development
* Profiling competitors and products
* Researching sources and cross-comparison of information and/or varied points of view
* Researching latest developments in tech such as augmented reality, social media tools et al
* Surveys and questionnaires

References available.




Please contact via email in first instance suemod08 (at) yahoo (dot) com (dot) au You will be responded to quickly.


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