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Yu Ling Ong

A copywriter whose first language isn’t English.
That’s me.

I started as a junior at Ogilvy Malaysia. There, we wrote Manglish. Later, when I moved to Singapore, there, we wrote Singlish.

So, when I first moved to Australia, I thought there was no more a true blue Aussie ad man to work for than Singo.

After a few years at agencies like Ogilvy Sydney and Melbourne and then Cummins & Partners Melbourne, I’m happy to say that it wasn’t long before I learnt how to sound like a real ute-driving, beer-guzzling, sport-loving, thong-wearing Aussie (through my writing, of course).

Now, after more than a decade here, I’ve been responsible for some of Australia’s iconic brand campaigns.

And while English may still be my second language,
Australian is now my first.

Occasionally I escape back to Asia to freelance. I think this gives me a broad and unique regional perspective that I can pull out on-demand, when it’s needed.

Now, what can I write for you?

Skills: Through-the-line creative and concept development, copy, TV/Radio scripts. Good at making the most out of limited production budgets and timelines. Many years experience pitching to clients big and small. Available to work on site or from home.

Sydney, NSW (Happy to travel regionally)

Yu Ling Ong


Call 0413 998898 or email yuling_ong@hotmail.com


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