Greenpeace is running a site takeover of the home pages of The Australian and Courier Mail websites today, featuring a protester walking out of the ad and spray painting a slogan on top of news stories.
The ad, masterminded by DraftFCB, as part of the group’s anti-coal lobbying, will run for one day only on the News Ltd sites.
Peter Novosel, interactive creative director at DraftFCB, said “The idea needed to be disruptive to capture the attention and imagination of millions of eyeballs all in the space of one day. We’re ecstatic about the work and the response.”
Chris Washington-Sare, head of fundraising for Greenpeace said: “This is the first time Greenpeace Australia Pacific has launched an integrated campaign of this nature .”
- Creative Director: Peter Novosel
- Art Director: Taimi Soome
- Account Management: Alison Ray