Greenpeace protester ad takes over Australian and Courier Mail home pages
Greenpeace is running a site takeover of the home pages of The Australian and Courier Mail websites today, featuring a protester walking out of the ad and spray painting a slogan on top of news stories.
The ad, masterminded by DraftFCB, as part of the group’s anti-coal lobbying, will run for one day only on the News Ltd sites.
Peter Novosel, interactive creative director at DraftFCB, said “The idea needed to be disruptive to capture the attention and imagination of millions of eyeballs all in the space of one day. We’re ecstatic about the work and the response.”
Chris Washington-Sare, head of fundraising for Greenpeace said: “This is the first time Greenpeace Australia Pacific has launched an integrated campaign of this nature .”
Credits:
- Creative Director: Peter Novosel
- Art Director: Taimi Soome
- Account Management: Alison Ray
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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i like that idea, well done DraftFCB
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Brilliant
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Just another paid ad, thinly disguised in orange in overalls… nothing too clever is it?
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Too bad these things always take so long to load, that by the time it finally does, you’ve already navigated away.
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sprayed on the side of K-rudd’s official jet a la Marc Ecko (Droga5) style might have raised a few eyebrows, guess security is pretty tight these days following recent events.
do like the orange ‘gitmo’ overalls though – nice touch!
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Greenpeace. They are laughing at you:
http://stopmurdoch.blogspot.co.....t-you.html
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That’s a fantastic example of lateral thinking, so appropriate for greenpeace too!.. Impressive
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it’s great. nice one pete and draftfcb guys!
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Nothing pisses me off more then these kind of web adverts….so annoying
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I dunno, Cameron. Once it’s pay per view, we may look back at the minor inconvenience of having an animated bloke walk across the screen for a few seconds as the good old days…
Cheers,
Tim – Mumbrella
They have ads on web sites?
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Thanks Tim and Stephen, now that I think about it a bit more, there are several things that p*ss me off more…*sigh*….where shall I start…
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