Grill’d apologises for OP81 Burger ‘curse’
Grill’d has responded to online chatter suggesting its OP81 Burger is “cursed,” acknowledging the hype and launching limited-edition merchandise and a playlist to mark the moment.
The announcement:
We’ve seen the tweets, the TikToks, the memes… and yes, we’ve heard the whispers. Apparently, our OP81 Burger is ‘cursed’.
We’d like to apologise. To those who believe in the “curse”. We didn’t mean to create a burger so delicious it could change the course of F1 history. So yes, we’re sorry. Sorry our burgers slap that hard. The truth? We didn’t break F1, we just broke the internet. We call it flavour; you call it fate. And if great taste and giving Aussies a free burger is a curse, we’ll cop that. Just ask the 330,000 Aussies who’ve already devoured the OP81 burger.
In honour of our sincere apologies, we’ll be dropping a limited-edition range of ‘Sorry Not Sorry’ merch – a collection of tees, caps and totes, for those who want to wear their forgiveness proudly. Think “Sorry (Not Sorry) since 2025” and “Certified Cursed”. Available soon… or never.
We’ve also dropped a ‘Sorry Not Sorry’ playlist, the official soundtrack to our remorse, featuring hits such as Sorry by Justin Bieber, Apologise by One Republic, and Please Please Please by Sabrina Carpenter. Because if we’re saying sorry, we’re doing it with a beat.
Sure, we can take a joke about a curse, but we’ll never bet against a guy like Oscar Piastri. At the end of the day, Oscar’s our homegrown Aussie hero and we’ll always be in his corner. Today, tomorrow, and forever – we’ve got your back, Oscar. Fast, fearless, and representing the best of Australia, we couldn’t be prouder of him and to have his name on one of our burgers.
Look, we know a good story when we see one and we love that Aussies care enough to turn a burger into folklore. We’re not superstitious, just super delicious. And if flavour really does have that kind of power… we’ll keep serving it.
Swing by our ‘Sorry Not Sorry’ apology on @grilldburgers, we figured it was only right to make our public confession somewhere everyone could see it.
Love, Grill’d
For more information visit grilld.com.au or follow @grilldburgers.
Source: ID Collective
