F.Y.I.

HiSmile appoints Sean Fisher as head of advertising

 

Cosmetic teeth whitening company HiSmile has expanded its advertising department, with the appointment of Sean Fisher to head of advertising.

The announcement:

GOLD COAST based international oral cosmetics company HiSmile continues its expansion with new employee appointments and senior hires within the advertising department to bolster its content and marketing strategy.

Founded in 2014 by tech savvy entrepreneurs Nik Mirkovic and Alex Tomic, the company now boasts of 50+ employees, based at its head offices located in Mermaid Beach.

Sean Fisher joins HiSmile as the newly appointed Head of Advertising with a background in marketing and social media he is a seasoned expert in delivering quality content that engages with consumers, Mr Fisher is also a lead guitarist for shorelines.

Hiring the right employees who share a similar vision to us is one of the most important decisions we make as a team to ensure continued growth and that our consumer demands are met, said Mr Mirkovic.

“It’s amazing to see how our team has gone from being a handful of people to a full-house of employees with different skill sets to add value to the business,” said Mr Mirkovic.

“2018 is a big year for HiSmile, we recently moved into our new offices in Mermaid Beach, a prime location for our business operations and product distribution, with an open plan
office setting that is currently being renovated to cater for our growth.”

With HiSmile only in its fourth year of business the company has secured influencer partnerships with some of the biggest names in the industry including Kylie Jenner and

Connor McGregor, a strategy which has won over the millennial demographic.

“Our ultimate goal has remained the same throughout our entire journey to be amongst the biggest companies in the world and make our products accessible anywhere,” Mr Mirkovic said.

The company’s flagship product is a $79.99 LED teeth whitening kit, while toothpastes, gels and a coconut oil mouthwash are also in HiSmile’s arsenal.

Source: HiSmile release

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