Hustle. As appropriated by ANZ
While Dr Mumbo is as much a fan of digital stormtrooper Gary Vee as the next lover of overly simplistic business advice, he fears that the brand team at ANZ Bank have been picking up what hustle-evangelising Mr Vaynerchuk has been putting down.
He understands that ANZ is currently undertaking market research on what to call its business hub site.
And among the contenders? “Hustle and hack” and “Full hustle”.
Dr Mumbo is happy to share his own feedback: Don’t. Just don’t.
Hussle has connotations of shifty business dealings. Hmmmm
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Noun. hussle (uncountable) A form of carbonaceous shale found between coal deposits.
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Sounds as promising as Google Wave.
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It’d be doubly bad if they spelled it “hussle” and not “hustle”
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D’oh… My bad (now fixed). I’ve always had a problem with words…
Cheers,
Tim – Mumbrella
Dang Doc, I thought you were getting all urban on me.
https://www.urbandictionary.com/define.php?term=hussle
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Works for Larry Flynt. Satirical porno and banking advise are fairly close on the brand correlation chart no?
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Free market research…
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