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October 25, 2017 | Pier One Sydney Harbour

2017-10-25 07:00:00 2017-10-25 08:50:00 Australia/Sydney Mumbrella - IAA Breakfast Forum Pier One Sydney Harbour Damian Francis damian@mumbrella.com.au

The reinvention of marketing: How to stay current in changing times

We all know marketing is increasingly complex, but what impact is this having on marketers? With a recent study showing average CMO tenure in the top 100 US advertisers has fallen for the second year running to just 42 months it begs the questions: are we equipped as marketers to succeed? Which marketing jobs will cease to exist and who will thrive? How do you stay current in an age of information excess? How do we solve marketing problems in the future? Join what promises to be a fantastic conversation amongst industry experts as we define how you can build the culture, capability and creativity needed to succeed as a modern marketer.

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Program

7:00am
Registration, arrival tea and coffee
7:15am
Breakfast & Panel: Learn. Unlearn. Relearn. Making it as a Modern Marketer
8:50am
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