The reinvention of marketing: How to stay current in changing times
We all know marketing is increasingly complex, but what impact is this having on marketers? With a recent study showing average CMO tenure in the top 100 US advertisers has fallen for the second year running to just 42 months it begs the questions: are we equipped as marketers to succeed? Which marketing jobs will cease to exist and who will thrive? How do you stay current in an age of information excess? How do we solve marketing problems in the future? Join what promises to be a fantastic conversation amongst industry experts as we define how you can build the culture, capability and creativity needed to succeed as a modern marketer.
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Breakfast & Panel: Learn. Unlearn. Relearn. Making it as a Modern Marketer
We all know marketing is increasingly complex, but what impact is this having on marketers?
With a recent study showing average CMO tenure in the top 100 US advertisers has fallen for the second year running to just 42 months, it begs the question: Are we equipped as marketers to succeed? Which marketing jobs will cease to exist and who will thrive?
Join us as we toast to the year ahead in the final IAA panel of 2017. And what a panel it promises to be with a broad spread of industry experts set to discuss how you and your marketing departments can build the culture, capability and the creativity needed to succeed.
Together we can turn the trend around and re-invent marketing to be a more rewarding and sustainable career.
Topics to be covered:
– What are the skills, capabilities and culture you need to cultivate to get and stay ahead?
– How do you stay current in an age of information excess?
– How do you find fresh insights to spark creativity?
– How do we solve marketing problems in the future?
– How do you create a culture of experimentation?
– Which marketing benchmarks can you trust?
– How do you lead with confidence in an age of uncertainty?
Suzie Shaw is Managing Director of the social-specialist agency, We Are Social, heading up its 40-strong Australian team. Sydney born, Suzie spent 14 years in London advertising agencies before returning to Australia and heading up creative agency, Host. Co-founder of networking and mentoring organisation, SWIMM, Suzie is a passionate advocate of women in leadership and mum of two awesome girls.
Hourigan International has always championed the agents of change, those who transcend traditional thinking and reimagine the new. Be they CEO’s or Creative Directors, in Marketing, Digital or Agencies, it’s a collective mindset that unites this tribe we call Creative Leadership talent. A mindset that sees unprecedented disruption as nothing but exciting opportunity.
The connections that Hourigan International has made has transformed careers and created the capability for organisation to engage consumers in new and interesting ways. Assisting all kinds of companies to become customer responsive, from the leading Creative, Media, PR and UX agencies to brands such as Telstra, CBA, QANTAS, McDonalds, News Corp and Aesop, to consultancies such as PwC and KPMG.
Founded 15 years ago the business continues to transform to remain relevant to our changing times. Lead by Anthony Hourigan, Monique D’Arcy-Irvine and Karen Taylor, together with a talented team, Hourigan International has firmly established itself as a trusted advisor. Supporting both Leadership Talent and the major Brands within our region to navigate and thrive in the globalised digitised world.
At Ipsos, Liz is responsible for the Ipsos Connect team in Australia and New Zealand.
Liz has been working at Ipsos since 2016 and her role as Managing Director, Connect includes leading our advertising tracking and copy testing business, advanced analytics, media research and providing strategic direction in the evolution of Emma.
Liz has over 20 years of experience in quantitative and qualitative research across many industries. Most recently Liz was heading up the Research & Insights team at Mindshare Australia for ten years.
James joined Integral Ad Science in December 2014. He is responsible for launching, building, and leading the IAS business in the region as well as for the planning and execution of the go-to-market strategy and business objectives for ANZ.
Prior to joining IAS, James spent four years at Acxiom, the world’s leading cross-channel audience management platform, most recently as the company’s Commercial Director in Australia. James also worked in various roles at Salmat, Australia’s largest direct marketing business.
James holds a BA in Business Management from the University of Western Sydney. He also studied finance at the Harvard Business School and organizational leadership at University of Oxford’s Said Business School.
Corin is the Head of Brand & Communications at Optus, with the responsibility for developing the company’s brand strategy. Corin loves driving innovation and change, developing and launching products and building brand equity and customer loyalty.
Before joining Optus, Corin spent a decade at 21st Century Fox and News Corporation as an executive, working across the United Kingdom, Netherlands and Australia.
Corin has lived and worked extensively in Europe, the US, Latin America and Asia Pacific. Corin holds a Bachelor of Commerce majoring in International Business and minoring in Political Science.
Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 – Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. Father of five including six month old twin boys. In his spare time he sleeps.
October 25, 2017
Pier One Sydney Harbour
7:00am Registration, arrival tea and coffee
7:15am Breakfast and Panel: Learn. Unlearn. Relearn. Making it as a Modern Marketer