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iSentia buys social media agency Two Social

isentia CEO John Croll & Two Social founder Rich Spencer

isentia CEO John Croll & Two Social founder Rich Spencer

Media information company iSentia has bought social media agency Two Social, Encore can reveal.

iSentia said the purchase of the social and creative agency is part of a continued expansion into the social media space and not a departure from its traditional information and analysis business.

“This acquisition further enhances our ability to take our technology and platforms and use our clever people to unlock information and turn data into insight,” said iSentia CEO John Croll.

The move comes almost a year after the company – which has its roots in cuttings service Media Monitors – acquired tech entrepreneur Nick Holmes à Court’s social media monitoring platform BuzzNumbers.

“Our acquisition last year of the BuzzNumbers social listening platform has been incredibly successful for us. We had 140 clients a year ago and we now have more than 300 using the platform,” he said.

Two Social founder Rich Spencer will stay on with the business after the sale. He said: “We are thrilled by this integration as it’s an exciting time in social media and we can’t wait to offer our depth of knowledge to iSentia’s extensive client base.”

The company declined to comment on the price paid for the agency but confirmed it would continue to operate as a separate entity.

A spokesman for iSentia told Encore the deal does not signal a departure from its traditional business.

“We have offered similar types of strategic analysis through iSentia Insight, so this is not something that is entirely new to us, but it does reflect our drive deeper into social media,” said an iSentia spokesman.

Nic Christensen 

EncoreThis story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.App Store

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