‘It’s the most wonderful time for a beer’: Carlton Dry bemoans the drama of Christmas in reinvented carol

Carlton and United Breweries’ Carlton Dry has launched a revamped version of the Christmas carol, ‘It’s the most wonderful time of the year’, titled ‘It’s the most wonderful time for a beer’.

The new version of the song recounts all of the shenanigans encountered at Christmas, from workplace hookups and carpark traffic jams, to family fights over politics, and explains why that makes it the perfect time for a beer.

The music video has a male crooner sitting in an idyllic Christmas setting singing the carol, whilst members of the crew sneak into frame to adjust pieces of the set, such as a falling Christmas tree, a burnt-out candle, and extinguishing a wreath that’s caught fire.

Available on Australian Spotify, the song’s ambitious aim is to knock Mariah Carey’s ‘All I want for Christmas is you’ off of the number one position on the streaming chart in the week leading up to Christmas.

According to CUB, that objective was inspired by a Huawei UK poll which named Carey’s track as the ‘Most annoying Christmas song’. It is also backed by a 2016 Relationships Australia study which found that Christmas is considered one of the most stressful life events a person can experience.

The full lyrics to the new Christmas carol (click to enlarge)

Carlton Dry’s associate director, Hayden Turner, said the song reached out to the Aussies who aren’t ‘terribly stoked’ about Christmas.

“We know there are plenty of Aussies out there who aren’t terribly stoked about Christmas and are getting a touch over listening to the same songs about a ‘perfect’ Christmas every year. This song is for them. And in the spirit of some healthy Christmas competition, we’ve made it our only Christmas wish to dismantle Queen Mariah’s throne, even just for one day,” Turner said.

The song was created by Special Group and will only be available to stream on Spotify.



Creative Agency: Special Group Australia
CEO, Partner: Lindsey Evans
Managing Director, Partner: Cade Heyde
Executive Creative Directors, Partners: Tom Martin, Julian Schreiber
Creative Directors: Jade Manning, Vincent Osmond
Senior Creatives: Alastair Flack, Mark Starmarch
Team Lead: Tori Lopez
Business Manager: Laura Little
Executive Producer: Paul Johnston
Producer: Emily Willis

CUB Vice President of Marketing: Brian Phan
Carlton Dry Associate Director: Hayden Turner
Carlton Dry Brand Manager: Deanna Christian

Production Company: Photoplay
Director: Scott Otto Anderson
Executive Producer: Oliver Lawrence
Director of Photography: Simon Ozolins
Editor: Mark Bennett
Post Production: White Chocolate
Music and Sound House: Rumble Studios
Executive Producer: Michael Gie
Music Supervisor: Sharika Toth
Lead Composer: Johnny Green
Sound Engineer: Liam Annert
Photographer: Milos Mlynarik
Media agency: PHD
PR agency: Deathproof


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.