Man celebrates buying a Jeep from a mountain top

Jeep is continuing with its ‘bought a Jeep’ positioning in a spot promoting the Grand Cherokee.

Created by Cummins & Partners, the spot sees a man on top of a misty hilltop shout out ‘I bought a Jeep’ to which a voice responds ‘me too’.

The ad is the first to launch following on from the ‘Most Remote Dealership’ promotion which saw hundreds of entrants claiming the competition was not run properly, with an investigation launched by NSW trading standards. The ACCC put Jeep in the clear, finding it had made no “substantial” breaches of the Australian Consumer Law.


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