Jessica Mauboy says ‘yay to Christmas’ in new festive ad from Target and AJF Partnership

Target has turned to Australia singer Jessica Mauboy in a Christmas ad to showcase its range of decorations.

Mauboy says “yay to Christmas” before flitting through a house turning on Christmas tree lights, decorating tables and tucking into festive food.

The 30-second TV, created by AJF Partnership, kicked off this morning and is the latest major retailer to launch its Christmas push.

Coles and Woolworths launched their marketing campaigns last week with similar ads focusing on typical Aussie festivities.


Creative Agency: AJF Partnership

Media Agency: UM


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