Jessica Mauboy says ‘yay to Christmas’ in new festive ad from Target and AJF Partnership
Target has turned to Australia singer Jessica Mauboy in a Christmas ad to showcase its range of decorations.
https://www.youtube.com/watch?v=t3ZRUo0l358
Mauboy says “yay to Christmas” before flitting through a house turning on Christmas tree lights, decorating tables and tucking into festive food.
The 30-second TV, created by AJF Partnership, kicked off this morning and is the latest major retailer to launch its Christmas push.
Coles and Woolworths launched their marketing campaigns last week with similar ads focusing on typical Aussie festivities.
Credits:
Creative Agency: AJF Partnership
Media Agency: UM
Yah for Jess. Love that girl
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Mauboy and Hawkins are so boring and safe. Perfect for Christmas.
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Woolies? Qantas? You paying attention? Jessica is how you get Aussies to love your brand.
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The real question is, was she wearing DJs shoes??
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One day Target will grow up and realise that beige doesn’t suit them.
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AJF Partnership and Target, the best sedative money can buy.
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Cheap prices are the only way to get people to love your brand.
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